At a Glance
- Tasks: Drive digital marketing success for Baltic routes through targeted campaigns and analytics.
- Company: DFDS is a leading transport network in Europe, operating since 1866.
- Benefits: Enjoy life assurance, pension schemes, free ferry travel, and extensive employee support.
- Other info: This is a 6-month fixed-term contract with opportunities for growth.
- Why this job: Join a diverse team, develop your skills, and make a real impact in digital marketing.
- Qualifications: Relevant marketing background and hands-on experience with digital platforms required.
The predicted salary is between 30000 - 42000 € per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Digital Marketing Specialist.
Be part of the movement – and play your part.
About The Role
As a Digital Marketing Specialist, you will play a key role in driving the success of our three Baltic passenger routes by planning, optimising, and evaluating targeted digital marketing initiatives. Working closely with an agile route marketing team and supported by leading digital agencies, as well as partnerships with Google and META, you will help execute strategies that promote both our travel routes and onboard services. Your expertise will directly support our goals of customer acquisition and retention across the entire digital journey. This role will be a Fixed Term Contract for 6 months.
You will be responsible for:
- Planning, implementing, and optimising digital campaigns across channels including paid social, programmatic display, SEO, SEM, and affiliate marketing.
- Collaborating with internal route teams and external agencies to align digital strategies with overall business goals.
- Utilising web analytics and performance data to evaluate campaign effectiveness and drive continuous improvement.
- Supporting customer journey mapping and optimisation to enhance both acquisition and retention.
- Ensuring brand consistency and strategic alignment in all digital content and advertising efforts.
About You
For this role, we're looking for someone with a relevant background in marketing, business, or a related field, and hands-on experience managing digital marketing platforms and channels. You should have a solid understanding of how to utilise these tools effectively to optimise performance, along with a genuine passion for digital marketing and a desire to keep learning and evolving in the field.
Language skills in Lithuanian, Latvian, Estonian, or Swedish would be a valuable asset, but not essential. Most importantly, you are analytical, organised, and proactive, able to manage your time well and meet deadlines. Strong communication skills are also key, as you’ll be working closely with colleagues from a variety of backgrounds and cultures.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Be a valued member of a diverse team at DFDS and help drive change together. While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including: Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to Breeze, our award-winning Wellbeing platform.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
Are we a match? Then what are you waiting for? Apply now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. We look forward to hearing from you.
About DFDS
We operate a transport network in and around Europe with an annual revenue of DKK 30bn and 17,000 full-time employees. We move goods in trailers by ferry, road & rail, and we offer complementary and related transport and logistics solutions. We also move car and foot passengers on short sea and overnight ferry routes. DFDS was founded in 1866 and headquartered and listed in Copenhagen. Be part of DFDS and be part of the movement.
Digital Marketing Specialist (FTC 6 Months) in North Shields employer: DFDS
At DFDS, we pride ourselves on being an excellent employer that values diversity and inclusivity, fostering a collaborative work culture where every team member can thrive. As a Digital Marketing Specialist in North Shields, you'll benefit from comprehensive training opportunities, generous employee perks including free ferry travel and a robust wellbeing programme, all while contributing to our mission of connecting communities across Europe. Join us to not only advance your career but also to be part of a meaningful movement in the transport and logistics sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Specialist (FTC 6 Months) in North Shields
✨Tip Number 1
Familiarise yourself with DFDS and their digital marketing strategies. Understanding their current campaigns and how they align with the company's goals will help you demonstrate your knowledge during any discussions.
✨Tip Number 2
Network with professionals in the digital marketing field, especially those who have experience in the transportation or logistics sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to optimise campaigns in the past. Being able to discuss specific metrics and outcomes will highlight your ability to drive results.
✨Tip Number 4
If you speak any of the languages mentioned in the job description, make sure to mention this in conversations or interviews. Language skills can set you apart and show your commitment to connecting with diverse audiences.
We think you need these skills to ace Digital Marketing Specialist (FTC 6 Months) in North Shields
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing. Focus on specific campaigns you've managed, tools you've used, and results you've achieved. Use keywords from the job description to align your skills with what DFDS is looking for.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for digital marketing and your understanding of DFDS's goals. Mention how your skills can contribute to their success in customer acquisition and retention, and provide examples of your previous work that demonstrate your capabilities.
Showcase Analytical Skills:Since the role requires evaluating campaign effectiveness, include examples of how you've used web analytics and performance data in past roles. Highlight any specific metrics you improved and how you approached optimisation.
Highlight Communication Skills:As you'll be collaborating with various teams, emphasise your strong communication skills. Provide examples of successful teamwork or projects where you effectively communicated ideas and strategies to diverse groups.
How to prepare for a job interview at DFDS
✨Show Your Digital Marketing Expertise
Make sure to highlight your hands-on experience with digital marketing platforms and channels. Be prepared to discuss specific campaigns you've managed, the tools you used, and the results you achieved. This will demonstrate your capability to drive success in the role.
✨Understand DFDS's Business Goals
Research DFDS and its operations, especially their Baltic passenger routes. Understanding their business model and how digital marketing fits into their overall strategy will help you align your answers with their goals during the interview.
✨Prepare for Analytical Questions
Since the role involves evaluating campaign effectiveness using web analytics, be ready to discuss how you've used data to inform your marketing decisions. Bring examples of how you've optimised campaigns based on performance metrics.
✨Emphasise Communication Skills
Given that you'll be collaborating with diverse teams, showcase your strong communication skills. Prepare examples of how you've successfully worked with colleagues from different backgrounds and how you ensure brand consistency across various digital channels.
