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- Tasks: Own digital analytics delivery, ensuring accurate tracking and insightful reporting.
- Company: Join a diverse team at DFDS, a leader in the travel industry.
- Benefits: Enjoy life assurance, pension scheme, free ferry travel, and wellness support.
- Why this job: Make an impact by optimising customer journeys with data-driven insights.
- Qualifications: Experience with GA4, strong analytical skills, and collaborative mindset required.
- Other info: Opportunities for professional development and a supportive work environment.
The predicted salary is between 36000 - 60000 £ per year.
About the role
This role owns the end-to-end delivery of digital analytics across web channels, ensuring performance is accurately tracked, clearly reported, and translated into actionable insight. Acting as the central point of expertise for GA4 and digital measurement, the role works closely with marketing, product, and technology teams to maintain robust tracking, develop meaningful reporting, and drive data-led optimisation of customer journeys and campaign performance.
Please note - this role will be a Fixed Term Contract.
You will be responsible for:
- Monitor daily web performance across all digital channels using GA4, ensuring tracking accuracy, consistency, and data quality.
- Validate and maintain tagging frameworks, troubleshoot tracking issues, and collaborate with developers and marketers to resolve issues quickly.
- Manage GA4 configuration including events, conversions, custom dimensions, audiences, and governance of UTM and campaign naming standards.
- Build, automate, and quality-assure Power BI dashboards and data models, translating complex data into clear, accessible insights.
- Analyse user behaviour, conversion funnels, and marketing performance to identify trends, optimisation opportunities, and actionable recommendations for stakeholders.
About you
You’re an experienced digital analytics professional, comfortable owning web measurement from tracking through to insight and action. You bring strong hands-on experience with GA4, including event configuration, exploration reporting, and tagging validation, along with a solid understanding of tagging frameworks, UTM governance, and campaign tracking. You’re confident working with large datasets and maintaining data integrity across multiple sources.
You’re analytically strong, able to turn raw data into clear, actionable insight. You understand digital customer journeys, conversion funnels, and behavioural metrics, and have experience identifying optimisation opportunities and measuring test results. You’re familiar with attribution concepts and wider marketing performance measurement, with a commercially focused approach to analysis.
You’re a clear and confident communicator, able to present insights to senior stakeholders and translate technical analytics into plain language. Collaborative by nature, you work well with marketing, product, and development teams. Proactive and detail-oriented, you’re comfortable owning the digital analytics roadmap and are motivated by using data to continually improve digital performance.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Are we a match? Then what are you waiting for? Apply Now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. We look forward to hearing from you.
Performance Marketing Analytics Specialist FTC in North Shields employer: DFDS UK & Ireland
Contact Detail:
DFDS UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Analytics Specialist FTC in North Shields
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend webinars, and join relevant groups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your analytics projects and insights. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital analytics and GA4. Be ready to discuss your past experiences and how you've turned data into actionable insights. Confidence is key!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at DFDS.
We think you need these skills to ace Performance Marketing Analytics Specialist FTC in North Shields
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Performance Marketing Analytics Specialist. Highlight your experience with GA4, digital measurement, and any relevant projects that showcase your analytical skills.
Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past work where you’ve successfully tracked performance, resolved tagging issues, or created insightful reports. We want to see how you can bring value to our team.
Keep It Clear and Concise: When writing your application, clarity is key. Avoid jargon and make sure your insights are easy to understand. Remember, we’re looking for someone who can translate complex data into actionable insights for stakeholders.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at DFDS UK & Ireland
✨Master GA4 Before the Interview
Make sure you’re well-versed in Google Analytics 4. Brush up on event configuration, exploration reporting, and tagging validation. Being able to discuss your hands-on experience with GA4 will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've turned raw data into actionable insights in previous roles. Think of specific examples where your analysis led to optimisation opportunities or improved campaign performance. This will demonstrate your ability to drive data-led decisions.
✨Communicate Clearly and Confidently
Practice explaining complex analytics concepts in simple terms. You’ll need to present insights to senior stakeholders, so being able to translate technical jargon into plain language is key. Consider doing mock interviews with friends to refine your communication skills.
✨Collaborate and Connect
Since this role involves working closely with marketing, product, and tech teams, be prepared to discuss your collaborative experiences. Share examples of how you’ve worked with cross-functional teams to resolve issues or improve processes, highlighting your proactive and detail-oriented nature.
