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- Tasks: Drive digital marketing success for Baltic routes through targeted campaigns and analytics.
- Company: Join DFDS, a leader in ferry services connecting communities across Europe.
- Benefits: Enjoy perks like free ferry travel, life assurance, and a comprehensive employee assistance programme.
- Why this job: Be part of a diverse team, shape marketing strategies, and grow your skills in a dynamic environment.
- Qualifications: Relevant marketing background with hands-on digital marketing experience; analytical and proactive mindset required.
- Other info: This is a 6-month fixed-term contract with opportunities for training and development.
The predicted salary is between 28800 - 43200 £ per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Digital Marketing Specialist.
Be part of the movement – and play your part.
About the role
As a Digital Marketing Specialist, you will play a key role in driving the success of our three Baltic passenger routes by planning, optimising, and evaluating targeted digital marketing initiatives. Working closely with an agile route marketing team and supported by leading digital agencies, as well as partnerships with Google and META, you will help execute strategies that promote both our travel routes and onboard services. Your expertise will directly support our goals of customer acquisition and retention across the entire digital journey. This role will be a Fixed Term Contract for 6 months.
- Planning, implementing, and optimising digital campaigns across channels including paid social, programmatic display, SEO, SEM, and affiliate marketing.
- Collaborating with internal route teams and external agencies to align digital strategies with overall business goals.
- Utilising web analytics and performance data to evaluate campaign effectiveness and drive continuous improvement.
- Supporting customer journey mapping and optimisation to enhance both acquisition and retention.
- Ensuring brand consistency and strategic alignment in all digital content and advertising efforts.
About you
For this role, we’re looking for someone with a relevant background in marketing, business, or a related field, and hands-on experience managing digital marketing platforms and channels. You should have a solid understanding of how to utilise these tools effectively to optimise performance, along with a genuine passion for digital marketing and a desire to keep learning and evolving in the field. Language skills in Lithuanian, Latvian, Estonian, or Swedish would be a valuable asset, but not essential. Most importantly, you are analytical, organised, and proactive, able to manage your time well and meet deadlines. Strong communication skills are also key, as you’ll be working closely with colleagues from a variety of backgrounds and cultures.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Be a valued member of a diverse team at DFDS and help drive change together. While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including: Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to Breeze, our award-winning Wellbeing platform.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
Are we a match? Then what are you waiting for? Apply now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. We look forward to hearing from you.
Ongoing Digital Marketing Specialist (FTC 6 Months) North Shields, United Kingdom employer: DFDS Germany ApS & Co.
Contact Detail:
DFDS Germany ApS & Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ongoing Digital Marketing Specialist (FTC 6 Months) North Shields, United Kingdom
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in areas like SEO, SEM, and social media advertising. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, particularly those who have experience in the travel or transport sectors. Engaging with industry experts can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've worked on. Be ready to discuss how you used data to optimise performance and improve results, as this aligns with the role's requirements.
✨Tip Number 4
If you speak any of the languages mentioned in the job description, make sure to highlight this in conversations. Even if it's not essential, it could set you apart from other candidates and show your ability to connect with diverse audiences.
We think you need these skills to ace Ongoing Digital Marketing Specialist (FTC 6 Months) North Shields, United Kingdom
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially in areas like SEO, SEM, and social media. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's goals. Mention specific campaigns or strategies you've successfully implemented in the past.
Showcase Analytical Skills: In your application, provide examples of how you've used web analytics and performance data to improve campaign effectiveness. This will demonstrate your analytical mindset, which is crucial for the role.
Highlight Communication Skills: Since the role involves collaboration with various teams, emphasise your strong communication skills. Share experiences where you've successfully worked with diverse groups to achieve common goals.
How to prepare for a job interview at DFDS Germany ApS & Co.
✨Showcase Your Digital Marketing Knowledge
Make sure to brush up on the latest trends and tools in digital marketing. Be prepared to discuss your experience with SEO, SEM, and social media campaigns, as well as how you've used analytics to drive results.
✨Demonstrate Your Analytical Skills
Since the role requires evaluating campaign effectiveness, be ready to share specific examples of how you've used data to inform your marketing strategies. Highlight any tools or methodologies you’ve employed to measure success.
✨Emphasise Collaboration Experience
This position involves working closely with various teams and agencies. Prepare to discuss your experience in collaborative projects, focusing on how you’ve aligned digital strategies with broader business goals.
✨Express Your Passion for Continuous Learning
The company values a desire to keep evolving in the field of digital marketing. Share any recent courses, certifications, or personal projects that demonstrate your commitment to staying updated and improving your skills.
