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For Companies At a Glance
- Tasks: Create engaging content and lead copywriting to shape our brand's narrative.
- Company: Join a diverse team at DFDS, serving communities across Europe.
- Benefits: Enjoy life assurance, pension scheme, free ferry travel, and wellness support.
- Why this job: Be a key player in innovative storytelling using AI and creativity.
- Qualifications: Strong writing skills and a passion for tech-driven content creation.
- Other info: Collaborative environment with opportunities for personal and professional growth.
The predicted salary is between 28800 - 48000 ÂŁ per year.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a Content Creator and Lead Copywriter.
About the role
As Content Creator & Lead Copywriter, you will shape and deliver high-quality global content that brings our brand to life across every touchpoint. Sitting within Group Marketing, you’ll lead the creation of compelling, on‑brand narratives that drive engagement, clarity, and action across B2C, B2B, People, Onboard, and Group initiatives. Combining strategic storytelling, editorial excellence, and innovative use of AI, you’ll ensure our content is consistent, scalable, and impactful across regions while remaining culturally relevant and human in tone.
Responsibilities
- Creating and delivering always‑on, campaign, lifecycle, and enablement content (including case studies and testimonials) aligned to global messaging frameworks and brand strategy.
- Using AI tools to generate ideas, enhance storytelling, and produce scalable content, while applying strong editorial judgement to maintain quality, authenticity, and brand voice.
- Acting as lead copywriter, setting and upholding editorial standards, tone of voice, and consistency across all global written content.
- Collaborating closely with regional, B2C, B2B, People, Onboard, and Group teams to adapt and localise content for different audiences, platforms, and cultural contexts.
- Establishing and managing governance for AI‑driven content, testing and iterating copy based on performance insights while ensuring compliance with SEO, accessibility, legal, and ethical standards.
About you
You’re a creative, detail‑oriented, and tech‑savvy content professional who combines exceptional writing skills with a strong understanding of how AI can elevate storytelling at scale. You bring an editor’s mindset to everything you create balancing innovation and experimentation with rigorous quality control, brand consistency, and performance standards. Confident working across formats and audiences, you know how to craft clear, persuasive copy that drives engagement and action while remaining true to a global brand voice.
You thrive in collaborative environments, partnering closely with messaging, studio, and creative teams to translate global strategies into impactful content. With a solid grasp of localisation, SEO, and governance—particularly around AI‑generated content—you’re comfortable operating at the intersection of creativity, technology, and performance. You’re curious, forward‑thinking, and motivated by pushing creative boundaries, all while delivering high‑quality content on time and to a consistently high editorial standard.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover.
- Contributory company pension scheme.
- Holiday purchase scheme.
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips.
- Full employee assistance programme including proactive financial, emotional, mental, and physical health care support with face‑to‑face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers.
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
Are we a match? Then what are you waiting for? Apply Now. If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis. We look forward to hearing from you.
13/02/2026 Content Creator and Lead Copywriter North Shields, United Kingdom in Newcastle upon Tyne employer: DFDS Germany ApS & Co.
Contact Detail:
DFDS Germany ApS & Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land 13/02/2026 Content Creator and Lead Copywriter North Shields, United Kingdom in Newcastle upon Tyne
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work. Whether it’s writing samples, campaigns you've led, or content strategies you've developed, make sure it’s easily accessible and showcases your creativity.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your skills align with their needs. Don’t forget to come up with thoughtful questions to ask them too!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team. So, don’t hesitate—send us your CV today!
We think you need these skills to ace 13/02/2026 Content Creator and Lead Copywriter North Shields, United Kingdom in Newcastle upon Tyne
Some tips for your application 🫡
Show Off Your Writing Skills: This is your chance to shine! Make sure your CV and cover letter showcase your exceptional writing skills. Use clear, persuasive language that reflects your ability to create compelling narratives, just like you would in the role.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to highlight your experience with content creation and AI tools. Show us how your background aligns with our brand voice and storytelling approach.
Be Authentic: We love authenticity! Let your personality come through in your application. Share your passion for content creation and how you’ve pushed creative boundaries in your previous roles. We want to see the real you!
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at DFDS Germany ApS & Co.
✨Know Your Audience
Before the interview, research the company and its target audiences. Understand their brand voice and how they engage with different demographics. This will help you tailor your responses and demonstrate that you can create content that resonates with their diverse customer base.
✨Showcase Your Creativity
Prepare examples of your previous work that highlight your storytelling skills and innovative use of AI in content creation. Bring along case studies or testimonials that showcase your ability to craft compelling narratives. This will give the interviewers a clear picture of your capabilities.
✨Be Ready to Collaborate
Since the role involves working closely with various teams, be prepared to discuss your collaborative experiences. Share specific instances where you successfully partnered with others to adapt content for different platforms or cultural contexts, showcasing your teamwork and adaptability.
✨Demonstrate Your Editorial Judgement
During the interview, be ready to discuss how you maintain quality and consistency in your writing. Talk about your approach to setting editorial standards and how you ensure compliance with SEO and legal guidelines. This will show that you have a strong grasp of the responsibilities that come with the role.
