At a Glance
- Tasks: Create and optimise engaging email campaigns to boost customer relationships and retention.
- Company: Join a dynamic team at DFDS, serving communities across Europe.
- Benefits: Enjoy life assurance, pension scheme, free ferry travel, and wellness support.
- Other info: Diverse and inclusive workplace with excellent growth opportunities.
- Why this job: Make a real impact on customer engagement while developing your marketing skills.
- Qualifications: 2-3 years in CRM or email marketing with hands-on campaign experience.
Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as a CRM & Email Specialist. Be part of the movement - and play your part.
About the role
You will play a key role in delivering targeted, data-driven customer communications that enhance engagement, strengthen customer relationships, and maximise retention. Working closely with the wider marketing team, you will plan, build, and optimise multi-channel CRM campaigns and automated customer journeys, ensuring every communication is relevant, timely, and aligned with broader marketing activity. Using performance insights and best practice, you will continually refine campaigns to improve customer experience, increase campaign effectiveness, and support the achievement of commercial objectives.
Responsibilities
- Planning, building, and executing email marketing campaigns and automated customer journeys, ensuring accurate audience segmentation, suppression, and personalisation.
- Monitoring campaign performance, analysing key metrics, and providing actionable insights and recommendations to optimise engagement, retention, and customer value.
- Managing the CRM campaign calendar, coordinating with marketing and channel teams to ensure consistent messaging and avoid communication conflicts across customer touchpoints.
- Carrying out quality assurance checks on campaigns, templates, and customer journeys before launch, maintaining high standards of accuracy, compliance, and brand consistency.
- Maintaining best practices for CRM operations by overseeing deliverability, consent management, data hygiene, testing programmes, and continuous optimisation of campaign performance.
About you
You'll have 2–3 years' experience in CRM, email marketing, lifecycle marketing, or marketing automation, with hands-on experience building, deploying, and optimising email campaigns and automated customer journeys. You'll be proficient in platforms such as Iterable, Braze, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, or Marketo, and have a strong understanding of audience segmentation, personalisation, suppression strategies, consent management, deliverability, and email marketing best practices. You'll be an organised, analytical, and detail-oriented professional who can manage multiple priorities while delivering high-quality work. Confident analysing campaign performance, managing A/B testing, and turning insights into optimisation opportunities, you'll also be an effective communicator who collaborates well with stakeholders across the business and is passionate about improving customer engagement, retention, and the overall customer experience.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS
Join the movement and grow with us. Now about what we can give you. You’ll be able to access some fantastic benefits such as:
- Life assurance cover
- Contributory company pension scheme
- Holiday Purchase Scheme
- Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
- Full employee assistance programme including: Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.
- Huge range of retail discounts from high street and online retailers
- Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.
- Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs.
- Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.
While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
CRM & Email Specialist FTC in Newcastle upon Tyne employer: Dfds A/S
Dfds A/S is an excellent employer, offering a supportive work culture that prioritises safety and employee well-being. As a Class 1 HGV Driver in Grimsby, you will enjoy competitive benefits including a comprehensive employee assistance programme, life assurance, and a pension scheme, all while being part of a dedicated team that values your growth and development in the logistics sector.
StudySmarter Expert Advice🤫
We think this is how you could land CRM & Email Specialist FTC in Newcastle upon Tyne
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace CRM & Email Specialist FTC in Newcastle upon Tyne
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Dfds A/S from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Dfds A/S specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Dfds A/S
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Dfds A/S, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Dfds A/S you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Dfds A/S that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Dfds A/S, so think on your feet and don't hesitate to showcase your creativity!
