Marketing Director in London

Marketing Director The opportunity We're looking for a full-stack Marketing Director with a clear spike in performance marketing: someone who understands how brand, creative, media, customer experience and commercial economics work together to drive profitable growth. This isn't a role for a pure brand marketer or a narrow channel specialist. You'll be equally comfortable debating a creative platform, diagnosing a conversion problem, challenging an attribution model and making an investment recommendation to the CEO. Reporting to the CEO and working closely with the leadership team, you'll lead a team and own a marketing budget of c.£7 million, with scope to shape portfolio strategy, strengthen our brands, and build the systems, capability and culture needed for the next stage of growth. What success looks like A clear portfolio and brand strategy giving each consumer brand a distinctive role, audience and reason to choose it Profitable customer growth, with disciplined management of acquisition cost, conversion, revenue, margin and lifetime value A stronger end-to-end customer journey, from first impression through to purchase, renewal, referral and advocacy A high-performing CRM, retention and referral engine that increases repeat purchase and value from the existing customer base A trusted marketing performance view, backed by robust measurement, experimentation and clear commercial accountability What you'll own Growth strategy and commercial performance : set the growth agenda, own the economics, and allocate investment decisively across brands and channels Performance marketing and customer acquisition : lead always-on and campaign-led acquisition across paid search, paid social, affiliates, display, organic search, TV, press and direct marketing, with a rigorous test-and-learn approach Brand and creative strategy : define the optimal brand portfolio strategy and lead integrated creative development across brand and performance activity Digital journey and conversion optimisation : own marketing's contribution to the full funnel, from media response through to post-sale engagement