At a Glance
- Tasks: Lead product marketing strategies and drive impactful campaigns for a cutting-edge fintech platform.
- Company: Join Dext, a fast-growing fintech transforming bookkeeping with AI and machine learning.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and industry leadership.
- Why this job: Shape the future of accounting and make a real impact on global businesses.
- Qualifications: Senior-level experience in product marketing, preferably in SaaS or fintech.
The predicted salary is between 36000 - 60000 £ per year.
Who we are, what we do & why we do it: Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Our platform empowers businesses, accountants, and bookkeepers to simplify accounting processes and make smarter, more timely financial decisions. In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end-to-end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally. With integrations across all major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space.
About the Role: We’re hiring a Senior Product Marketing Manager to shape our product narrative, drive go-to-market execution, and deliver campaigns and content that position Dext as the essential platform for accountants and bookkeepers. You’ll lead product launches, GTM planning, demand generation, sales enablement, and the development of industry-leading content, working closely with product, sales, creative, and in-market teams. If you’re passionate about the accounting ecosystem, commercial storytelling, and driving measurable global impact, this role is for you.
- Lead the positioning, messaging, and value propositions for Dext, strengthening belief in the impact our products deliver for accounting and bookkeeping firms.
- Shape and execute multi-market go-to-market strategies and product launches across the UK, US, Canada, Australia and France, partnering with product, sales, and in-country teams to ensure coordinated and high-impact execution.
- Run targeted, multi-channel demand-generation campaigns and drive cross-sell and upsell opportunities, ensuring our content engages effectively across digital and social channels.
- Drive customer adoption, usage, and engagement of key product features by creating compelling, insight-led content tailored to accountants and bookkeepers.
- Produce high-quality sales enablement materials such as decks, collateral and case studies that help commercial teams meet acquisition, expansion, and cross-sell targets.
- Develop distinctive, shareable thought leadership in partnership with industry experts to strengthen Dext’s position as the essential platform for accountants.
- Own reporting and performance insights for product marketing activity, collaborating with in-market teams to track progress and optimise results.
What Success Looks Like:
- Strong GTM execution and timely launches.
- Growth in pipeline, purchase, and cross-sell metrics.
- Increased feature adoption and product engagement.
- Sales teams are fully supported with impactful enablement materials.
- Industry recognition of Dext as the essential accounting platform.
- Consistent, high-quality thought leadership output.
Skills & Experience You’ll Bring:
- Significant senior-level experience in product marketing, ideally in SaaS or fintech.
- Experience with SMB or accountant-focused products.
- Strong global project management capability.
- Highly collaborative with excellent stakeholder management.
- Ability to influence cross-functional teams.
- Creativity and curiosity with a strong understanding of customer challenges.
Ready to Make a Difference? If you’re energised by influencing product strategy, shaping market perception, and supporting accountants globally, we’d love to hear from you. Apply now to become a core part of Dext’s mission to empower the accounting profession.
Senior Product Marketing Manager - FinTech employer: Dext
Dext is an exceptional employer that fosters a dynamic and innovative work culture, empowering employees to excel in their roles while contributing to the transformative fintech landscape. With a strong emphasis on collaboration and personal growth, team members enjoy a hybrid work model, generous leave policies, and dedicated learning hours, all within a supportive environment that values bravery, excellence, and teamwork. Located in Sydney, employees benefit from a vibrant city atmosphere, making it an ideal place for those seeking meaningful and rewarding careers in marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager - FinTech
✨Tip Number 1
Network like a pro! Reach out to people in the fintech and accounting space, especially those who work at Dext or similar companies. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your product marketing achievements, especially in SaaS or fintech. This is your chance to showcase how you’ve driven successful campaigns and made an impact.
✨Tip Number 3
Prepare for interviews by diving deep into Dext’s products and their market position. Be ready to discuss how you can contribute to their mission and share your ideas on innovative marketing strategies that could elevate their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Dext team.
We think you need these skills to ace Senior Product Marketing Manager - FinTech
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're talking to. Dext is all about empowering accountants and bookkeepers, so make sure your application reflects an understanding of their needs and challenges.
Showcase Your Experience:Highlight your senior-level experience in product marketing, especially in SaaS or fintech. Use specific examples that demonstrate your ability to drive go-to-market strategies and create impactful content.
Be Creative and Insightful:We love creativity! Don’t just list your skills; show us how you've used them to solve real problems. Share insights that could resonate with our mission and the accounting ecosystem.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Dext!
How to prepare for a job interview at Dext
✨Know Your Product Inside Out
Before the interview, dive deep into Dext's platform and its features. Understand how AI and machine learning are transforming bookkeeping and be ready to discuss specific examples of how these innovations impact accountants and bookkeepers.
✨Craft Your Story
Prepare a compelling narrative about your experience in product marketing, especially in fintech or SaaS. Highlight successful campaigns you've led, focusing on measurable outcomes that align with Dext's goals, like increasing feature adoption or driving demand generation.
✨Showcase Your Collaboration Skills
Dext values collaboration across teams. Be ready to share examples of how you've worked with product, sales, and creative teams in the past. Discuss how you’ve influenced cross-functional projects and the impact of your contributions.
✨Prepare Insightful Questions
Think of thoughtful questions that demonstrate your understanding of the accounting ecosystem and Dext's position within it. Ask about their go-to-market strategies or how they measure success in product marketing to show your genuine interest in the role.
