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- Tasks: Lead product marketing strategies and drive impactful campaigns for a fintech innovator.
- Company: Join Dext, a fast-growing fintech transforming bookkeeping with AI and machine learning.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and global impact.
- Why this job: Make a real difference in the accounting world while shaping product narratives.
- Qualifications: Senior-level experience in product marketing, preferably in SaaS or fintech.
The predicted salary is between 36000 - 60000 £ per year.
Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Our platform empowers businesses, accountants, and bookkeepers to simplify accounting processes and make smarter, more timely financial decisions. In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end-to-end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally. With integrations across all major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space.
We’re looking for an experienced Senior Product Marketing Manager to demonstrate how Dext’s products meaningfully enhance the success and efficiency of accounting and bookkeeping firms.
About the Role
We’re hiring a Senior Product Marketing Manager to shape our product narrative, drive go-to-market execution, and deliver campaigns and content that position Dext as the essential platform for accountants and bookkeepers. You’ll lead product launches, GTM planning, demand generation, sales enablement, and the development of industry-leading content, working closely with product, sales, creative, and in-market teams.
If you’re passionate about the accounting ecosystem, commercial storytelling, and driving measurable global impact, this role is for you.
- Lead the positioning, messaging, and value propositions for Dext, strengthening belief in the impact our products deliver for accounting and bookkeeping firms.
- Shape and execute multi-market go-to-market strategies and product launches across the UK, US, Canada, Australia, France, and South Africa, partnering with product, sales, and in-country teams to ensure coordinated and high-impact execution.
- Run targeted, multi-channel demand-generation campaigns and drive cross-sell and upsell opportunities, ensuring our content engages effectively across digital and social channels.
- Drive customer adoption, usage, and engagement of key product features by creating compelling, insight-led content tailored to accountants and bookkeepers.
- Produce high-quality sales enablement materials such as decks, collateral, case studies that help commercial teams meet acquisition, expansion, and cross-sell targets.
- Develop distinctive, shareable thought leadership in partnership with industry experts to strengthen Dext’s position as the essential platform for accountants.
- Own reporting and performance insights for product marketing activity, collaborating with in-market teams to track progress and optimise results.
What Success Looks Like
- Strong GTM execution and timely launches
- Growth in pipeline, purchase, and cross-sell metrics
- Increased feature adoption and product engagement
- Sales teams fully supported with impactful enablement materials
- Industry recognition of Dext as the essential accounting platform
- Consistent, high-quality thought leadership output
Skills & Experience You’ll Bring
- Significant senior-level experience in product marketing, ideally in SaaS or fintech
- Experience with SMB or accountant-focused products
- Strong global project management capability
- Highly collaborative with excellent stakeholder management
- Ability to influence cross-functional teams
- Creativity and curiosity with a strong understanding of customer challenges
Ready to Make a Difference? If you’re energised by influencing product strategy, shaping market perception, and supporting accountants globally, we’d love to hear from you. Apply now to become a core part of Dext’s mission to empower the accounting profession.
Senior Product Marketing Manager employer: Dext
Contact Detail:
Dext Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is a great way to demonstrate your expertise in product marketing and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Be ready to discuss how your experience aligns with their goals, especially in the context of driving go-to-market strategies and enhancing customer engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our mission to empower the accounting profession.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially in SaaS or fintech, and how it aligns with Dext's mission.
Showcase Your Creativity: We want to see your creative side! Include examples of campaigns or content you've developed that demonstrate your ability to engage accountants and bookkeepers. This is your chance to shine!
Be Data-Driven: Since we’re all about measurable impact, include any metrics or results from your previous roles that showcase your success in driving growth and engagement. Numbers speak volumes!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Dext.
How to prepare for a job interview at Dext
✨Know Your Product Inside Out
As a Senior Product Marketing Manager, you need to demonstrate a deep understanding of Dext's products and how they benefit accountants and bookkeepers. Research the features, benefits, and unique selling points of the platform so you can confidently discuss how they enhance efficiency and decision-making.
✨Showcase Your Go-To-Market Strategy Skills
Prepare to discuss your experience with go-to-market strategies and product launches. Be ready to share specific examples of successful campaigns you've led, focusing on how you collaborated with cross-functional teams to achieve high-impact execution.
✨Engage with Thought Leadership
Dext values distinctive thought leadership, so come prepared with insights or ideas that could position the company as a leader in the accounting space. Discuss trends in fintech and how Dext can leverage them to strengthen its market position.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you've used data to drive marketing decisions in the past. Highlight your ability to track performance metrics and optimise results, as this will be crucial for ensuring the success of product marketing activities at Dext.