Bilingual Marketing & Event Manager - B2B SaaS

Who we are, what we do & why we do it: Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Our platform empowers accountants, bookkeepers, and businesses to simplify accounting processes and make smarter, more timely financial decisions. In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end‑to‑end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally. With integrations across all major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space.

The role, what you’ll do as Marketing Manager:

• Reporting to the Director, Field Marketing, North America, you will develop and execute integrated marketing communications initiatives that drive engagement and generate leads across North America.
• You will also lead the coordination of virtual and in‑person events, ensuring strong visibility and impact.
• Develop and execute marketing communications strategies to grow Dext’s presence across the US and Canada.
• Create compelling narratives, assets, and campaigns that drive brand awareness, engagement, and lead generation.
• Partner with Product Marketing and domain experts to build strong initiatives tailored to the North American market.
• Own and contribute to content creation in French and English across multiple formats: sales decks, nurture campaigns, newsletters, landing pages, case studies, blogs, scripts, video content, and sales enablement materials.
• Plan and execute webinars, hosted and sponsored events, and trade shows across North America, including pre‑ and post‑event campaigns.
• Collaborate with the Social Media Manager to amplify regional campaigns and monitor performance.
• Work closely with regional and global marketing stakeholders to align messaging, manage timelines, and ensure on‑time delivery of marketing initiatives.
• Track campaign performance and contribute to continuous optimization across North America.

About You, What We’re Looking For:

Our NA Marketing team is looking for a proactive, results‑driven marketer who is ready to take ownership and elevate our brand presence across the US and Canadian markets. You’re hands‑on, strategic, and comfortable working in a fast‑paced B2B SaaS environment. You bring energy, structure, and a growth mindset and you’re excited to take your marketing and business impact to the next level.

Core Requirements

• Fully bilingual in English and French (professional fluency required).
• Strong understanding of content marketing, copywriting, event marketing, and social media strategy.
• Proven experience managing trade shows, conferences, and event logistics.
• Comfortable facilitating webinars and virtual events using platforms such as Zoom or Livestorm.
• Excellent interpersonal skills, with the ability to build strong relationships across leadership and global teams.
• Outstanding written and verbal communication skills.
• Experience using a CRM platform (Salesforce, HubSpot, or similar).
• Experience in a B2B SaaS environment with exposure to the accounting, bookkeeping, or fintech industry would be a plus!

What you’ll be part of our values, culture and behaviours:

We are a fast‑paced, ambitious FinTech organization backed by Private Equity (HgCapital). Despite our scale, we maintain the agility of a start‑up. Our values guide everything we do:

• Be Brave – Everyone has a voice and the opportunity to challenge the status quo.
• Be Exceptional – We strive for excellence in everything we do.
• Be Together – We succeed as a team, and individual success is inseparable from team success.

Our behaviours practically express our values, shaping how we live and work at Dext. They guide our actions, influencing how we communicate, collaborate, and support one another. These behaviours are: Be Diverse, be Courageous, be Considerate, be Transparent, be Focused, be Accountable, and above all, be Dexterous!

What we offer, the perks:

• Competitive salary.
• Flexible working hours with remote and in‑office options in the heart of downtown Toronto.
• An extensive work‑from‑home office equipment setup.
• Several Time away from work (TAFW) policies, including but not limited to:
• 22 vacation days annually plus Ontario’s statutory holidays.
• 5 Health leave days annually.
• Paternity & Maternity Leave Top‑up programs; and Working abroad days, volunteering days, summer hours and a day off the week of your birthday.
• Up to 5% company pension/RRSP matching.
• 100% employer‑covered benefits through Canada Life (medical, dental, & vision) - available on your first day.
• A Health & Wellness Spending account (myHSA) of $750 annually.

Diversity & Inclusion at Dext:

At Dext, we believe that diverse perspectives drive innovation and success. We are committed to building an inclusive workplace where everyone, regardless of background, identity, or experience, feels valued and empowered to thrive. We welcome applications from all qualified candidates and actively encourage those from underrepresented groups to apply. If you need any accommodations during the hiring process, please let us know.