At a Glance
- Tasks: Lead marketing initiatives and events to boost Dext's brand in North America.
- Company: Join a fast-growing fintech transforming bookkeeping with AI and machine learning.
- Benefits: Enjoy competitive salary, flexible hours, and comprehensive health benefits from day one.
- Other info: Be part of a diverse team that values innovation and collaboration.
- Why this job: Make a real impact in a dynamic B2B SaaS environment while growing your marketing skills.
- Qualifications: Bilingual in French and English with experience in content and event marketing.
The predicted salary is between 60000 - 80000 £ per year.
Who we are, what we do & why we do it: Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Our platform empowers accountants, bookkeepers, and businesses to simplify accounting processes and make smarter, more timely financial decisions. In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end‑to‑end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally. With integrations across all major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space.
The role, what you’ll do as Marketing Manager: Reporting to the Director, Field Marketing, North America, you will develop and execute integrated marketing communications initiatives that drive engagement and generate leads across North America. You will also lead the coordination of virtual and in‑person events, ensuring strong visibility and impact.
- Develop and execute marketing communications strategies to grow Dext’s presence across the US and Canada
- Create compelling narratives, assets, and campaigns that drive brand awareness, engagement, and lead generation
- Partner with Product Marketing and domain experts to build strong initiatives tailored to the North American market
- Own and contribute to content creation in French and English across multiple formats: sales decks, nurture campaigns, newsletters, landing pages, case studies, blogs, scripts, video content, and sales enablement materials
- Plan and execute webinars, hosted and sponsored events, and trade shows across North America, including pre‑ and post‑event campaigns
- Collaborate with the Social Media Manager to amplify regional campaigns and monitor performance
- Work closely with regional and global marketing stakeholders to align messaging, manage timelines, and ensure on‑time delivery of marketing initiatives
- Track campaign performance and contribute to continuous optimization across North America
About You, What We’re Looking For: Our NA Marketing team is looking for a proactive, results‑driven marketer who is ready to take ownership and elevate our brand presence across the US and Canadian markets. You’re hands‑on, strategic, and comfortable working in a fast‑paced B2B SaaS environment. You bring energy, structure, and a growth mindset and you’re excited to take your marketing and business impact to the next level.
Core Requirements- Fully bilingual in English and French (professional fluency required)
- Strong understanding of content marketing, copywriting, event marketing, and social media strategy
- Proven experience managing trade shows, conferences, and event logistics
- Comfortable facilitating webinars and virtual events using platforms such as Zoom or Livestorm
- Excellent interpersonal skills, with the ability to build strong relationships across leadership and global teams
- Outstanding written and verbal communication skills
- Experience using a CRM platform (Salesforce, HubSpot, or similar)
- Experience in a B2B SaaS environment with exposure to the accounting, bookkeeping, or fintech industry would be a plus!
What you’ll be part of our values, culture and behaviours: We are a fast‑paced, ambitious FinTech organization backed by Private Equity (HgCapital). Despite our scale, we maintain the agility of a start‑up. Our values guide everything we do:
- Be Brave – Everyone has a voice and the opportunity to challenge the status quo.
- Be Exceptional – We strive for excellence in everything we do.
- Be Together – We succeed as a team, and individual success is inseparable from team success.
Our behaviours practically express our values, shaping how we live and work at Dext. They guide our actions, influencing how we communicate, collaborate, and support one another. These behaviours are: Be Diverse, be Courageous, be Considerate, be Transparent, be Focused, be Accountable, and above all, be Dexterous!
What we offer, the perks:
- Competitive salary
- Flexible working hours with remote and in‑office options in the heart of downtown Toronto
- An extensive work‑from‑home office equipment setup
- Several Time away from work (TAFW) policies, including but not limited to:
- 22 vacation days annually plus Ontario’s statutory holidays
- 5 Health leave days annually
- Paternity & Maternity Leave Top‑up programs; and Working abroad days, volunteering days, summer hours and a day off the week of your birthday
- Up to 5% company pension/RRSP matching
- 100% employer‑covered benefits through Canada Life (medical, dental, & vision) - available on your first day
- A Health & Wellness Spending account (myHSA) of $750 annually
Diversity & Inclusion at Dext: At Dext, we believe that diverse perspectives drive innovation and success. We are committed to building an inclusive workplace where everyone, regardless of background, identity, or experience, feels valued and empowered to thrive. We welcome applications from all qualified candidates and actively encourage those from underrepresented groups to apply. If you need any accommodations during the hiring process, please let us know.
Bilingual B2B SaaS Marketing & Events Lead employer: Dext
Dext is an exceptional employer that fosters a dynamic and inclusive work culture, where every voice matters and innovation thrives. With competitive salaries, flexible working arrangements in the vibrant downtown Toronto area, and a strong commitment to employee well-being through generous time-off policies and comprehensive benefits, Dext empowers its team members to grow both personally and professionally. Join us to be part of a fast-paced fintech environment that values bravery, excellence, and teamwork, while making a meaningful impact in the accounting industry.
StudySmarter Expert Advice🤫
We think this is how you could land Bilingual B2B SaaS Marketing & Events Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show up and shine! Attend industry events, webinars, and trade shows. Being present not only boosts your visibility but also helps you connect with potential employers.
✨Tip Number 3
Tailor your pitch! When you meet someone from Dext or any other company, have a quick elevator pitch ready that highlights your bilingual skills and marketing expertise.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in being part of our team.
We think you need these skills to ace Bilingual B2B SaaS Marketing & Events Lead
Some tips for your application 🫡
Show Off Your Bilingual Skills:Since this role requires professional fluency in both English and French, make sure to highlight your language skills right at the top of your application. Use both languages where appropriate to demonstrate your comfort level!
Tailor Your Content:We want to see how you can create compelling narratives and marketing materials. When applying, include examples of your previous work that showcase your content marketing and copywriting skills. Make it relevant to the B2B SaaS space!
Be Event-Ready:This role involves a lot of event coordination, so share your experience with managing trade shows and webinars. If you've got any cool stories or metrics from past events, throw those in to show us what you can bring to the table!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Dext
✨Know Your Stuff
Before the interview, dive deep into Dext's mission and values. Understand how their AI and machine learning solutions are transforming bookkeeping. This will help you connect your experience with their goals and show that you're genuinely interested in what they do.
✨Showcase Your Bilingual Skills
Since this role requires professional fluency in both English and French, be prepared to demonstrate your language skills during the interview. You might be asked to switch between languages or discuss marketing strategies in both. Practising key phrases and industry terms in both languages can give you an edge.
✨Prepare for Event Scenarios
Given the focus on events and webinars, think of specific examples from your past experiences where you successfully managed events or campaigns. Be ready to discuss the challenges you faced and how you overcame them, as well as the results you achieved.
✨Align with Their Values
Dext values bravery, exceptionalism, and teamwork. During the interview, share examples of how you've embodied these values in your previous roles. Highlight instances where you challenged the status quo, strived for excellence, or collaborated effectively with teams to achieve common goals.
