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- Tasks: Lead product marketing strategies and drive impactful campaigns for a cutting-edge fintech.
- Company: Join Dext, a fast-growing fintech transforming bookkeeping with AI and machine learning.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Shape the future of accounting and make a real impact on global businesses.
- Qualifications: Senior-level experience in product marketing, preferably in SaaS or fintech.
- Other info: Collaborative environment with a focus on innovation and industry recognition.
The predicted salary is between 36000 - 60000 £ per year.
Who we are, what we do & why we do it: Dext is a fast-growing fintech transforming bookkeeping through AI and machine learning. Our platform empowers businesses, accountants, and bookkeepers to simplify accounting processes and make smarter, more timely financial decisions. In 2024, Dext joined the IRIS Software Group, further strengthening our ability to deliver end-to-end accountancy solutions. We’ve achieved 99.5% data accuracy, saved over 35 million hours of manual data entry, and are trusted by 12,000 firms and 700,000 businesses globally. With integrations across all major accounting software and over 11,500 financial sources, we’re proud to be at the forefront of innovation in the accounting space.
About the Role: We’re hiring a Senior Product Marketing Manager to shape our product narrative, drive go-to-market execution, and deliver campaigns and content that position Dext as the essential platform for accountants and bookkeepers. You’ll lead product launches, GTM planning, demand generation, sales enablement, and the development of industry-leading content, working closely with product, sales, creative, and in-market teams. If you’re passionate about the accounting ecosystem, commercial storytelling, and driving measurable global impact, this role is for you.
- Lead the positioning, messaging, and value propositions for Dext, strengthening belief in the impact our products deliver for accounting and bookkeeping firms.
- Shape and execute multi-market go-to-market strategies and product launches across the UK, US, Canada, Australia and France, partnering with product, sales, and in-country teams to ensure coordinated and high-impact execution.
- Run targeted, multi-channel demand-generation campaigns and drive cross-sell and upsell opportunities, ensuring our content engages effectively across digital and social channels.
- Drive customer adoption, usage, and engagement of key product features by creating compelling, insight-led content tailored to accountants and bookkeepers.
- Produce high-quality sales enablement materials such as decks, collateral and case studies that help commercial teams meet acquisition, expansion, and cross-sell targets.
- Develop distinctive, shareable thought leadership in partnership with industry experts to strengthen Dext’s position as the essential platform for accountants.
- Own reporting and performance insights for product marketing activity, collaborating with in-market teams to track progress and optimise results.
What Success Looks Like:
- Strong GTM execution and timely launches.
- Growth in pipeline, purchase, and cross-sell metrics.
- Increased feature adoption and product engagement.
- Sales teams are fully supported with impactful enablement materials.
- Industry recognition of Dext as the essential accounting platform.
- Consistent, high-quality thought leadership output.
Skills & Experience You’ll Bring:
- Significant senior-level experience in product marketing, ideally in SaaS or fintech.
- Experience with SMB or accountant-focused products.
- Strong global project management capability.
- Highly collaborative with excellent stakeholder management.
- Ability to influence cross-functional teams.
- Creativity and curiosity with a strong understanding of customer challenges.
Ready to Make a Difference? If you’re energised by influencing product strategy, shaping market perception, and supporting accountants globally, we’d love to hear from you. Apply now to become a core part of Dext’s mission to empower the accounting profession.
Senior Product Marketing Manager employer: Dext Software Ltd
Contact Detail:
Dext Software Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the fintech and accounting space, especially those who work at Dext or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your passion for product marketing! When you get the chance to chat with hiring managers or during interviews, share your ideas on how you’d tackle their product narrative and go-to-market strategies. Let them see your creativity in action!
✨Tip Number 3
Prepare for the interview by diving deep into Dext’s products and recent campaigns. Bring insights and suggestions to the table that demonstrate your understanding of their market and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Dext team and its mission.
We think you need these skills to ace Senior Product Marketing Manager
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Dext's mission and values, showing us that you get what we're all about in the fintech space.
Showcase Your Experience: Highlight your relevant experience in product marketing, especially in SaaS or fintech. We want to see how your background aligns with the role and how you can contribute to our goals at Dext.
Be Creative and Insightful: Don’t just list your skills; tell us how you've used them to solve real problems. Share examples of campaigns or projects that demonstrate your creativity and understanding of customer challenges in the accounting ecosystem.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team at Dext!
How to prepare for a job interview at Dext Software Ltd
✨Know Your Product Inside Out
Before the interview, dive deep into Dext's platform and its features. Understand how it transforms bookkeeping through AI and machine learning. Be ready to discuss specific ways you can enhance the product narrative and drive go-to-market strategies.
✨Showcase Your Campaign Successes
Prepare examples of successful marketing campaigns you've led in the past, especially those related to SaaS or fintech. Highlight your experience with demand generation and how your efforts have driven measurable results, as this will resonate well with the role.
✨Demonstrate Collaboration Skills
Since the role requires working closely with various teams, be ready to share instances where you've effectively collaborated with product, sales, or creative teams. Discuss how you managed stakeholder relationships and influenced cross-functional teams to achieve common goals.
✨Be Ready for Thought Leadership Discussion
Dext values distinctive thought leadership, so come prepared with ideas on how to position the company as an industry leader. Think about trends in the accounting ecosystem and how you can contribute to creating insightful content that engages accountants and bookkeepers.