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- Tasks: Lead social strategy and drive growth across all Dexerto brands.
- Company: Join Dexerto, the top destination for gaming and viral entertainment content.
- Benefits: Work remotely, lead exciting projects, and enjoy geographical freedom.
- Why this job: Shape the future of social media in gaming culture and make a real impact.
- Qualifications: Experience in social strategy for high-growth media brands and knowledge of gaming culture.
- Other info: Dynamic environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Dexerto is the #1 destination for gaming, influencer, streamer and viral entertainment content. We are a media company at the forefront of gaming culture and a leading hub of entertaining, inspirational global content. Our community-level approach and succinct digital voice has led us to become the trusted companion for 84M+ monthly fans worldwide. We partner with the world’s leading brands, offering comprehensive services that connect them directly to gaming culture. From content creation to strategic collaborations, we drive authentic engagement, helping brands inspire, entertain, and immerse audiences on their journey from curiosity to passion.
Dexerto is looking for a Head of Social to lead platform strategy, performance, and execution across the entire social portfolio. This role is responsible for setting direction, driving growth, and ensuring Dexerto’s social output is fast, smart, brand-safe, and consistently best-in-class. You will sit at the intersection of editorial, production, and commercial teams; translating data into strategies that help to increase follower growth, reach and monetisation.
What You Will Do
- Own and lead the social platform strategy across all Dexerto brands, ensuring each platform has a clear purpose, audience focus, and growth plan.
- Set priorities, frameworks, and expectations for how content is created, optimised, and distributed across platforms.
- Act as the senior point of accountability for social output and performance.
- Oversee monetisation and revenue generated through AVOD and platform-native opportunities.
- Work closely with editorial, production, and commercial teams to align social output with wider company objectives.
- Feed back regularly on what is working, what is not, and where opportunities exist across content, formats and partnerships.
- Step in to plug gaps across platforms when required, ensuring continuity of output.
Why Should You Work For Us?
- We are not some stuffy, old-school media company dwelling on the negative. We create viral content and cover the fun stuff.
- You will have the opportunity to lead key initiatives, take ownership of projects, and grow with the company as we continue to scale.
- Geographical freedom - You can work from anywhere, as long as you are available during the UK timezone.
What We’re Looking For
- Proven experience leading social strategy and performance for large, high-growth media or creator-led brands.
- Knowledge of gaming, streamer and entertainment culture.
- Deep understanding of platform mechanics, distribution, and optimisation across social.
- Strong analytical mindset with the ability to turn data into decisions.
- Comfortable operating in fast-moving, news-driven environments.
- Strong communicator who can align teams and influence stakeholders.
Head of Social in London employer: Dexerto
Contact Detail:
Dexerto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social in London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and media industry on LinkedIn or Twitter. Engage with their content, share your thoughts, and don’t be shy to slide into their DMs. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your social skills! Create a portfolio showcasing your best social media campaigns or strategies. Use data to highlight your successes and how you’ve driven engagement. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in gaming and social media. Follow industry leaders, read relevant blogs, and join online communities. This knowledge will not only help you in interviews but also show that you’re passionate about the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Dexerto. Tailor your application to reflect your understanding of our brand and how you can contribute to our social strategy. Let’s make some viral magic together!
We think you need these skills to ace Head of Social in London
Some tips for your application 🫡
Show Your Passion for Gaming Culture: When you're writing your application, let your love for gaming and influencer culture shine through. We want to see how you connect with our community and understand the trends that drive engagement.
Tailor Your Experience: Make sure to highlight your relevant experience in social strategy and performance. We’re looking for specific examples of how you've driven growth and engagement in previous roles, so don’t hold back!
Be Data-Driven: Since we value an analytical mindset, include any metrics or data points that showcase your success in previous positions. Show us how you’ve turned insights into actionable strategies that led to real results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Dexerto
✨Know Your Platforms
Before the interview, dive deep into the social platforms that Dexerto uses. Understand their unique features and how they cater to different audiences. Be ready to discuss specific strategies you would implement for each platform to drive growth and engagement.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform your social strategies in the past. Bring along metrics or case studies that demonstrate your ability to turn insights into actionable plans. This will show that you can not only lead but also measure success effectively.
✨Align with Company Culture
Dexerto values a fun and engaging approach to media. Make sure to convey your passion for gaming and entertainment culture during the interview. Share personal experiences or projects that reflect your understanding of the community and how you can contribute to their vibrant culture.
✨Prepare for Collaboration Questions
Since the role involves working closely with editorial, production, and commercial teams, be ready to discuss your experience in cross-functional collaboration. Think of specific instances where you successfully aligned different teams towards a common goal, and how you navigated any challenges that arose.
