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For Companies At a Glance
- Tasks: Lead social strategy and drive growth across all Dexerto brands.
- Company: Join Dexerto, the top destination for gaming and viral entertainment content.
- Benefits: Work remotely, lead exciting projects, and enjoy a fun, dynamic culture.
- Why this job: Shape the future of social media in gaming and influencer culture.
- Qualifications: Experience in social strategy and a passion for gaming and entertainment.
- Other info: Flexible work environment with opportunities for personal and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Dexerto is the #1 destination for gaming, influencer, streamer and viral entertainment content. We are a media company at the forefront of gaming culture and a leading hub of entertaining, inspirational global content. Our community-level approach and succinct digital voice has led us to become the trusted companion for 84M+ monthly fans worldwide. We partner with the world’s leading brands, offering comprehensive services that connect them directly to gaming culture. From content creation to strategic collaborations, we drive authentic engagement, helping brands inspire, entertain, and immerse audiences on their journey from curiosity to passion.
The Role
Dexerto is looking for a Head of Social to lead platform strategy, performance, and execution across the entire social portfolio. This role is responsible for setting direction, driving growth, and ensuring Dexerto’s social output is fast, smart, brand-safe, and consistently best-in-class. You will sit at the intersection of editorial, production, and commercial teams; translating data into strategies that help to increase follower growth, reach and monetisation.
What You Will Do
- Own and lead the social platform strategy across all Dexerto brands, ensuring each platform has a clear purpose, audience focus, and growth plan.
- Set priorities, frameworks, and expectations for how content is created, optimised, and distributed across platforms.
- Act as the senior point of accountability for social output and performance.
- Oversee monetisation and revenue generated through AVOD and platform-native opportunities.
- Work closely with editorial, production, and commercial teams to align social output with wider company objectives.
- Feed back regularly on what is working, what is not, and where opportunities exist across content, formats and partnerships.
- Step in to plug gaps across platforms when required, ensuring continuity of output.
Why Should You Work For Us?
We are not some stuffy, old-school media company dwelling on the negative. We create viral content and cover the fun stuff. You will have the opportunity to lead key initiatives, take ownership of projects, and grow with the company as we continue to scale. Geographical freedom - You can work from anywhere, as long as you are available during the UK timezone.
What We’re Looking For
- Proven experience leading social strategy and performance for large, high-growth media or creator-led brands.
- Knowledge of gaming, streamer and entertainment culture.
- Deep understanding of platform mechanics, distribution, and optimisation across social.
- Strong analytical mindset with the ability to turn data into decisions.
- Comfortable operating in fast-moving, news-driven environments.
- Strong communicator who can align teams and influence stakeholders.
Head of Social employer: Dexerto
Contact Detail:
Dexerto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social
✨Tip Number 1
Network like a pro! Reach out to people in the gaming and media industry on LinkedIn or Twitter. Engage with their content, share your thoughts, and don’t be shy to slide into their DMs. You never know who might have a lead on that Head of Social role!
✨Tip Number 2
Show off your social skills! Create a portfolio showcasing your best social media campaigns or strategies. Use data to highlight your successes and how you’ve driven growth. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Follow gaming and entertainment news, and keep an eye on what’s trending on social platforms. Being in the know will help you speak confidently about your ideas during interviews and show that you’re passionate about the industry.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Dexerto. Tailor your application to reflect your understanding of our brand and how you can contribute to our social strategy. Let’s make some viral magic together!
We think you need these skills to ace Head of Social
Some tips for your application 🫡
Show Your Passion for Gaming Culture: When you're writing your application, let your love for gaming and influencer culture shine through. We want to see that you’re not just qualified, but genuinely excited about the industry and what we do at Dexerto.
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Social role. Highlight your experience with social strategy and performance, and how it aligns with our mission. We appreciate when candidates take the time to connect their skills to our needs.
Be Data-Driven: Since this role involves a lot of data analysis, don’t shy away from showcasing your analytical skills. Include specific examples of how you've used data to drive social media strategies in the past. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Dexerto
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in the social platforms relevant to Dexerto. Understand their unique mechanics and how they cater to gaming culture. Be ready to discuss specific strategies you've implemented in the past that drove growth and engagement.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to turn data into actionable insights. Bring examples of how you've used analytics to inform your social strategy. This could be anything from follower growth metrics to engagement rates—show them you can back up your decisions with solid data.
✨Align with Their Vision
Familiarise yourself with Dexerto’s content style and community approach. During the interview, express how your vision for social strategy aligns with their goals. Highlight your understanding of their audience and how you can enhance their brand voice across platforms.
✨Be Ready to Adapt
Given the fast-paced nature of the media industry, be prepared to discuss how you handle rapid changes and challenges. Share examples of times when you had to pivot your strategy quickly and how you ensured continuity of output. This will show your flexibility and problem-solving skills.
