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- Tasks: Lead and scale short-form video content across social platforms like TikTok and Instagram.
- Company: Join Dexerto, a top digital media company with 100 million monthly fans.
- Benefits: Competitive salary, creative freedom, and the chance to work with AI in video production.
- Why this job: Make a real impact on social media by driving engagement and revenue through innovative video content.
- Qualifications: 5-8 years in video content creation, strong social media skills, and experience with AI tools.
- Other info: Dynamic role with opportunities for growth in a fast-paced, creative environment.
The predicted salary is between 50000 - 65000 £ per year.
Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, and social content that shapes modern entertainment culture. Video sits at the centre of that ecosystem — and social is where it scales.
Dexerto is seeking a Video Content Lead (Social & AI) to own and scale our short-form video output across social platforms — with a primary focus on Facebook, Instagram, and TikTok. This is an initially hands‑on role for someone who understands how to build high-performing video formats, move at speed, and operate at scale. You will play a key role in leading both the creative direction and execution of social video — developing formats, setting standards, and ensuring output consistently drives reach, engagement, and revenue. Alongside this, you will play a key role in integrating AI into our video workflows, helping Dexerto unlock new levels of efficiency, creativity, and scale. This role sits at the intersection of video, editorial, audience development, and commercial, and is critical to how we grow and monetise our social presence.
Core Responsibilities
- Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok
- Develop repeatable, scalable video formats designed to drive views, engagement, and shareability
- Identify and capitalise on trending, reactive, and evergreen content opportunities
- Set the creative direction and editorial tone for social-first video output
- Continuously refine formats based on performance data and platform trends
Hands‑On Video Creation & Output
- Lead the creation and publishing of high-performing short‑form video content
- Work closely with editors and producers to maintain speed, quality, and consistency
- Ensure all content meets high editorial and production standards aligned with Dexerto’s voice
- Balance reactive output with planned, repeatable content series
AI‑Powered Video Innovation
- Pioneer the use of AI tools to accelerate video production and unlock new creative formats
- Implement AI‑assisted workflows to increase output and efficiency across teams
- Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale
- Identify entirely new content opportunities enabled by AI tooling
- Act as the internal lead for AI‑driven video innovation
Monetisation & Performance Ownership
- Own the performance of social video output across key platforms
- Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue
- Partner with Commercial teams to integrate branded content and paid partnerships into video output
- Track and report on performance metrics including views, engagement, retention, and revenue
- Optimise content strategy based on both audience and commercial performance
- Work closely with the YouTube and Video teams to repurpose long‑form content for social
- Collaborate with Editorial to identify stories that translate into high-performing video
- Partner with Commercial teams to deliver standout branded video executions
- Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution
- Contribute a video‑first perspective to editorial and content planning
Leadership & Standards
- Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation
- Upskill team members and elevate overall video output across the business
- Establish scalable workflows and processes to support increasing content volume
- Continuously push for innovation in format, storytelling, and execution
Candidate Profile
- 5–8 years of experience in video content, social video, or digital media production
- Proven success building and scaling video content on TikTok, Instagram, and Facebook
- Strong understanding of platform algorithms, audience behaviour, and content trends
- Hands‑on video editing and production experience
- Experience experimenting with or implementing AI tools in content workflows
- A data-driven mindset with a strong instinct for what makes content perform
- Experience working cross-functionally with editorial, video, and commercial teams
- Strong organisational skills and ability to manage high-output environments
- Deep understanding of gaming, streaming, and internet culture
What Success Looks Like
- Scalable, high-performing video formats driving consistent growth across social platforms
- Significant increases in views, engagement, and follower growth
- Clear monetisation strategy delivering measurable revenue from social video
- Successful integration of AI into content production workflows
- Elevated creative standards across all social video output
- Strong alignment between video, editorial, and commercial teams
Why This Role Matters
Dexerto’s ability to win on social is driven by video. This role will define how we create, scale, and monetise video content across platforms — combining creative instinct with operational execution and emerging technology. If you understand how to build formats, move fast, and turn content into reach and revenue — this is a high-impact opportunity to lead video at scale within a globally recognised media brand.
Video Content Lead (Social & AI) employer: Dexerto Limited
Contact Detail:
Dexerto Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Video Content Lead (Social & AI)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Dexerto. A friendly message on LinkedIn can go a long way. Don’t be shy; ask for advice or insights about the role!
✨Tip Number 2
Show off your skills! Create a portfolio of your best video content, especially short-form pieces. Make sure it’s easily accessible online, so you can share it during interviews or networking chats.
✨Tip Number 3
Stay updated on trends! Follow social media platforms and keep an eye on what’s trending in video content. This will help you speak confidently about ideas during interviews and show that you’re in tune with the industry.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Dexerto team. Let’s get you that Video Content Lead role!
We think you need these skills to ace Video Content Lead (Social & AI)
Some tips for your application 🫡
Show Your Passion for Video: When you're writing your application, let your love for video content shine through! Share examples of your past work and how you've successfully engaged audiences on platforms like TikTok, Instagram, and Facebook. We want to see your creativity and enthusiasm!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Video Content Lead role. Highlight your experience with AI tools and how you've used data to drive performance in your previous projects. This will show us that you understand what we're looking for!
Be Clear and Concise: Keep your application straightforward and to the point. Use bullet points or short paragraphs to make it easy for us to read. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you’re proactive and keen to join the Dexerto team!
How to prepare for a job interview at Dexerto Limited
✨Know Your Platforms
Make sure you’re well-versed in the nuances of Facebook, Instagram, and TikTok. Research trending formats and successful campaigns on these platforms to show that you understand what drives engagement and shareability.
✨Showcase Your Creative Process
Be prepared to discuss your approach to developing video content. Bring examples of your previous work that highlight your ability to create scalable formats and how you've integrated AI tools into your workflows.
✨Data-Driven Mindset
Demonstrate your understanding of performance metrics. Be ready to talk about how you’ve used data to refine video strategies and improve engagement rates in past roles.
✨Collaboration is Key
Highlight your experience working cross-functionally with editorial, video, and commercial teams. Share specific examples of how collaboration has led to successful projects and how you can bring that teamwork to Dexerto.