At a Glance
- Tasks: Lead and scale short-form video content across social platforms like TikTok and Instagram.
- Company: Join Dexerto, a top digital media company with 100 million monthly fans.
- Benefits: Competitive salary, creative freedom, and the chance to innovate with AI.
- Other info: Dynamic role with opportunities for growth and collaboration across teams.
- Why this job: Make a real impact on social video strategy and drive engagement.
- Qualifications: 5-8 years in video content creation and a passion for gaming culture.
The predicted salary is between 50000 - 70000 € per year.
Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, and social content that shapes modern entertainment culture. Video sits at the centre of that ecosystem — and social is where it scales.
Dexerto is seeking a Video Content Lead (Social & AI) to own and scale our short-form video output across social platforms — with a primary focus on Facebook, Instagram, and TikTok. This is an initially hands-on role for someone who understands how to build high-performing video formats, move at speed, and operate at scale. You will play a key role in leading both the creative direction and execution of social video — developing formats, setting standards, and ensuring output consistently drives reach, engagement, and revenue. Alongside this, you will play a key role in integrating AI into our video workflows, helping Dexerto unlock new levels of efficiency, creativity, and scale. This role sits at the intersection of video, editorial, audience development, and commercial, and is critical to how we grow and monetise our social presence.
Core Responsibilities
- Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok
- Develop repeatable, scalable video formats designed to drive views, engagement, and shareability
- Identify and capitalise on trending, reactive, and evergreen content opportunities
- Set the creative direction and editorial tone for social-first video output
- Continuously refine formats based on performance data and platform trends
Hands-On Video Creation & Output
- Lead the creation and publishing of high-performing short-form video content
- Work closely with editors and producers to maintain speed, quality, and consistency
- Ensure all content meets high editorial and production standards aligned with Dexerto’s voice
- Balance reactive output with planned, repeatable content series
AI-Powered Video Innovation
- Pioneer the use of AI tools to accelerate video production and unlock new creative formats
- Implement AI-assisted workflows to increase output and efficiency across teams
- Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale
- Identify entirely new content opportunities enabled by AI tooling
- Act as the internal lead for AI-driven video innovation
Monetisation & Performance Ownership
- Own the performance of social video output across key platforms
- Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue
- Partner with Commercial teams to integrate branded content and paid partnerships into video output
- Track and report on performance metrics including views, engagement, retention, and revenue
- Optimise content strategy based on both audience and commercial performance
- Work closely with the YouTube and Video teams to repurpose long-form content for social
- Collaborate with Editorial to identify stories that translate into high-performing video
- Partner with Commercial teams to deliver standout branded video executions
- Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution
- Contribute a video-first perspective to editorial and content planning
Leadership & Standards
- Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation
- Upskill team members and elevate overall video output across the business
- Establish scalable workflows and processes to support increasing content volume
- Continuously push for innovation in format, storytelling, and execution
Candidate Profile
- 5–8 years of experience in video content, social video, or digital media production
- Proven success building and scaling video content on TikTok, Instagram, and Facebook
- Strong understanding of platform algorithms, audience behaviour, and content trends
- Hands-on video editing and production experience
- Experience experimenting with or implementing AI tools in content workflows
- A data-driven mindset with a strong instinct for what makes content perform
- Experience working cross-functionally with editorial, video, and commercial teams
- Strong organisational skills and ability to manage high-output environments
- Deep understanding of gaming, streaming, and internet culture
What Success Looks Like
- Scalable, high-performing video formats driving consistent growth across social platforms
- Significant increases in views, engagement, and follower growth
- Clear monetisation strategy delivering measurable revenue from social video
- Successful integration of AI into content production workflows
- Elevated creative standards across all social video output
- Strong alignment between video, editorial, and commercial teams
Why This Role Matters
Dexerto’s ability to win on social is driven by video. This role will define how we create, scale, and monetise video content across platforms — combining creative instinct with operational execution and emerging technology. If you understand how to build formats, move fast, and turn content into reach and revenue — this is a high-impact opportunity to lead video at scale within a globally recognised media brand.
Video Content Lead (Social & AI) in London employer: Dexerto Limited
At Dexerto, we pride ourselves on being a dynamic and innovative employer that champions creativity and collaboration. Our vibrant work culture fosters growth and development, offering employees the chance to lead cutting-edge projects in the fast-paced world of digital media. With a focus on integrating AI into our workflows, we provide unique opportunities for professional advancement while ensuring our team thrives in an environment that values diversity and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Video Content Lead (Social & AI) in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Dexerto. Attend events, join online forums, and don’t be shy to slide into DMs. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your skills! Create a portfolio of your best video content, especially short-form pieces for social platforms like TikTok and Instagram. Make sure it reflects your understanding of trends and audience engagement — this is your chance to shine!
✨Tip Number 3
Stay updated on the latest trends in social media and AI tools. Follow industry leaders and engage with their content. This knowledge will not only help you in interviews but also show that you're passionate about the role and ready to innovate.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, tailor your application to highlight how your experience aligns with Dexerto's mission and values — we love seeing candidates who get us!
We think you need these skills to ace Video Content Lead (Social & AI) in London
Some tips for your application 🫡
Show Your Passion for Video:When you're writing your application, let your love for video content shine through! Share examples of your past work and how you've successfully engaged audiences on platforms like TikTok, Instagram, and Facebook. We want to see your creativity and enthusiasm!
Tailor Your Application:Make sure to customise your application to reflect the specific requirements of the Video Content Lead role. Highlight your experience with AI tools and how you've used data to drive video performance. This shows us you understand what we're looking for!
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and skills related to social video production.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you’re serious about joining the Dexerto team!
How to prepare for a job interview at Dexerto Limited
✨Know Your Platforms Inside Out
Before the interview, dive deep into Facebook, Instagram, and TikTok. Familiarise yourself with trending content, successful formats, and what makes videos go viral on each platform. This knowledge will show that you’re not just a fan but a strategic thinker who understands how to drive engagement.
✨Showcase Your Creative Process
Be ready to discuss your approach to developing video content. Bring examples of past projects where you’ve created scalable formats or integrated AI tools. Highlight how you’ve used data to refine your content strategy and improve performance — this will demonstrate your hands-on experience and data-driven mindset.
✨Understand the Business Side
Dexerto is looking for someone who can not only create great content but also monetise it. Brush up on how branded content and partnerships work in social video. Be prepared to discuss how you would identify revenue opportunities and track performance metrics to ensure success.
✨Be Ready to Innovate
Innovation is key in this role, especially with AI integration. Think about how you can leverage AI tools to enhance video production and create new content opportunities. Share any experiences you have with AI in your previous roles, and be open to discussing fresh ideas that could elevate Dexerto’s video output.
