At a Glance
- Tasks: Lead and scale short-form video content across social platforms like TikTok and Instagram.
- Company: Join Dexerto, a top digital media company with 100 million monthly fans.
- Benefits: Competitive salary, creative freedom, and the chance to innovate with AI.
- Other info: Dynamic role with opportunities for growth and collaboration in a fast-paced environment.
- Why this job: Make a real impact in shaping modern entertainment culture through video.
- Qualifications: 5-8 years in video content creation and a passion for social media trends.
The predicted salary is between 50000 - 65000 £ per year.
Dexerto is a leading global digital media company reaching over 100 million monthly fans across gaming, streaming, entertainment, and internet culture. We operate at the intersection of content, creators, and brands — delivering premium editorial, video programming, and social content that shapes modern entertainment culture. Video sits at the centre of that ecosystem — and social is where it scales.
Dexerto is seeking a Video Content Lead (Social & AI) to own and scale our short-form video output across social platforms — with a primary focus on Facebook, Instagram, and TikTok. This is an initially hands-on role for someone who understands how to build high-performing video formats, move at speed, and operate at scale. You will play a key role in leading both the creative direction and execution of social video — developing formats, setting standards, and ensuring output consistently drives reach, engagement, and revenue. Alongside this, you will play a key role in integrating AI into our video workflows, helping Dexerto unlock new levels of efficiency, creativity, and scale. This role sits at the intersection of video, editorial, audience development, and commercial, and is critical to how we grow and monetise our social presence.
Core Responsibilities
- Own Dexerto’s social video strategy across Facebook, Instagram, and TikTok
- Develop repeatable, scalable video formats designed to drive views, engagement, and shareability
- Identify and capitalise on trending, reactive, and evergreen content opportunities
- Set the creative direction and editorial tone for social-first video output
- Continuously refine formats based on performance data and platform trends
Hands-On Video Creation & Output
- Lead the creation and publishing of high-performing short-form video content
- Work closely with editors and producers to maintain speed, quality, and consistency
- Ensure all content meets high editorial and production standards aligned with Dexerto’s voice
- Balance reactive output with planned, repeatable content series
AI-Powered Video Innovation
- Pioneer the use of AI tools to accelerate video production and unlock new creative formats
- Implement AI-assisted workflows to increase output and efficiency across teams
- Work with leadership to define Dexerto’s approach to AI content — balancing quality, credibility, and scale
- Identify entirely new content opportunities enabled by AI tooling
- Act as the internal lead for AI-driven video innovation
Monetisation & Performance Ownership
- Own the performance of social video output across key platforms
- Lead the monetisation strategy for Facebook video, identifying opportunities to maximise revenue
- Partner with Commercial teams to integrate branded content and paid partnerships into video output
- Track and report on performance metrics including views, engagement, retention, and revenue
- Optimise content strategy based on both audience and commercial performance
- Work closely with the YouTube and Video teams to repurpose long-form content for social
- Collaborate with Editorial to identify stories that translate into high-performing video
- Partner with Commercial teams to deliver standout branded video executions
- Align with platform leads across TikTok, Instagram, X, and YouTube to maximise distribution
- Contribute a video-first perspective to editorial and content planning
Leadership & Standards
- Act as the internal expert on social video — setting best practices across formats, hooks, captions, and optimisation
- Upskill team members and elevate overall video output across the business
- Establish scalable workflows and processes to support increasing content volume
- Continuously push for innovation in format, storytelling, and execution
Candidate Profile
- 5–8 years of experience in video content, social video, or digital media production
- Proven success building and scaling video content on TikTok, Instagram, and Facebook
- Strong understanding of platform algorithms, audience behaviour, and content trends
- Hands-on video editing and production experience
- Experience experimenting with or implementing AI tools in content workflows
- A data-driven mindset with a strong instinct for what makes content perform
- Experience working cross-functionally with editorial, video, and commercial teams
- Strong organisational skills and ability to manage high-output environments
- Deep understanding of gaming, streaming, and internet culture
What Success Looks Like
- Scalable, high-performing video formats driving consistent growth across social platforms
- Significant increases in views, engagement, and follower growth
- Clear monetisation strategy delivering measurable revenue from social video
- Successful integration of AI into content production workflows
- Elevated creative standards across all social video output
- Strong alignment between video, editorial, and commercial teams
Why This Role Matters
Dexerto’s ability to win on social is driven by video. This role will define how we create, scale, and monetise video content across platforms — combining creative instinct with operational execution and emerging technology. If you understand how to build formats, move fast, and turn content into reach and revenue — this is a high-impact opportunity to lead video at scale within a globally recognised media brand.
Video Content Lead (Social & AI) in Cardiff employer: Dexerto Limited
Dexerto is an exceptional employer that thrives on creativity and innovation, offering a dynamic work culture where video content leads can truly make an impact. With a focus on employee growth, we provide opportunities to pioneer AI-driven workflows and develop high-performing video formats across major social platforms, all while being part of a globally recognised brand in the gaming and entertainment industry. Our collaborative environment encourages experimentation and rewards success, making it a fulfilling place for those passionate about shaping modern entertainment culture.
StudySmarter Expert Advice🤫
We think this is how you could land Video Content Lead (Social & AI) in Cardiff
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dexerto Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dexerto Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dexerto Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dexerto Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Video Content Lead (Social & AI) in Cardiff
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dexerto Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dexerto Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dexerto Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dexerto Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dexerto Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dexerto Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
