Consumer Brand Lead EMEA (All Genders)

Overview

Consumer Brand Lead EMEA (All Genders) at Dexcom Deutschland GmbH. Remote – United Kingdom. Job ID JR115749.

What You’ll Do

• Define & deliver the EMEA GTM plan: Build country-specific launch and growth strategies, informed by market insights, consumer research, and brand positioning frameworks.
• Lead brand positioning & messaging: Champion the consumer brand value proposition; ensure consistent, emotionally resonant storytelling across web, social, CRM, paid media, retail, and partner assets.
• Drive multi-channel acquisition & retention: Own media strategy and planning and lifecycle marketing (awareness → conversion → activation → retention), partnering with performance, CRM, and content teams to hit growth targets.
• Orchestrate agency & partner execution: Brief and steer local creative, media, PR, and multi-channel campaign development & execution; set clear KPIs; manage budgets; and ensure on-time, on-brand delivery.
• Enable e-comm & trade marketing: Collaborate with trade and commercial teams to build co-marketing programmes, in-store/online merchandising, and joint campaigns that accelerate adoption.
• Turn insights into action: Translate segmentation, pricing, and volumetric learnings into test-and-learn roadmaps; run experiments to improve conversion, activation, and retention.
• Champion cross-functional alignment: Partner with Product, Brand, Market Insights, CX, Regional Commercial, and Legal/Regulatory for compliant, high-impact execution across markets.
• Measure what matters: Define KPIs, and reporting cadences; diagnose performance across channels; course-correct with data-driven recommendations.

What You’ll Bring

• 10+ years in consumer marketing, brand management, or growth roles, ideally in consumer health, wellness, or consumer tech across multiple EMEA markets.
• Proven success launching and scaling brands with differentiated positioning and multi-channel GTM strategies (DTC and partner/retail).
• Expertise in media planning, CRM/lifecycle, and performance optimisation; comfortable with experimentation and funnel analysis.
• Strong storytelling & copy skills paired with rigorous analytical acumen; you can inspire creative excellence and insist on measurable outcomes.
• Agency leadership experience and cross-functional collaboration in matrixed, fast-paced environments.
• Familiarity with regulated categories and compliant claims development is a plus; retail/ecommerce and trade marketing experience is highly valued.

What Makes You Successful

• You will be a highly experienced (10yrs +) product and brand marketer with a proven track record of success in developing and launching products in the consumer health and/or wellness space.
• Experience in global or regional marketing roles and leading marketing teams to drive execution of local marketing strategies.
• Extensive experience in commercializing products and implementing demand generation marketing strategies.
• Exceptional commercial acumen with proven experience and accountability for demand generation and customer retention vs commercial goals.
• Strong analytical skills and a data-driven mindset to measure marketing impact and optimize strategies vs commercial goals.
• Excellent communication skills, along with proven analytical and digital marketing & media planning skills with a data-driven mindset.
• Demonstrable ability in leveraging market & customer insights to craft a compelling value proposition and effective product positioning for diverse markets.
• Experienced in market research, business strategy, partner management, and comfortable working within a regulated environment.
• Proven ability managing agency relationships and media budgets to develop, deploy and optimize effective media and digital campaign strategies.
• Demonstrated ability to develop and lead strategic communication plans, driving brand visibility and business growth.

What You’ll Get

• A front row seat to life-changing CGM technology. Learn about our brave #dexcomwarriors community.
• A full and comprehensive benefits program.
• Growth opportunities on a global scale.
• Access to career development through in-house learning programs and/or qualified tuition reimbursement.
• An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Travel Required

• 15-25%

Education And Experience Requirements

• Typically requires a Bachelor’s degree and a minimum of 13+ years of related experience.
• At this level a graduate degree may be expected with 6 years of related experience.