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- Tasks: Lead impactful campaigns for Dexcom's Continuous Glucose Monitoring systems across the UK & Ireland.
- Company: Join a pioneering healthcare tech company dedicated to innovation and community.
- Benefits: Comprehensive benefits, global growth opportunities, and access to in-house learning programs.
- Why this job: Make a real difference in healthcare while working with cutting-edge technology.
- Qualifications: Bachelor’s degree with 8-12 years in healthcare marketing; NHS knowledge preferred.
- Other info: Flexible hybrid work model with a focus on collaboration and career development.
The predicted salary is between 36000 - 60000 £ per year.
Overview: This role is based at our Bracknell, United Kingdom offices, 3 days each week.
Responsibilities:
- Join our team to lead impactful, multi-channel campaigns that drive adoption and access to Dexcom Continuous Glucose Monitoring (CGM) Systems across the UK & Ireland.
- Shape strategic engagement with healthcare professionals, payors and key stakeholders – empowering commercial, clinical and market access teams with the right tools and messaging.
- Develop and execute integrated campaigns based on customer journey insights and care pathways.
- Craft compelling, compliant messaging and multi-format assets tailored to local market needs.
- Activate campaigns across digital, field, event and partnership channels – optimising reach and engagement.
- Measure performance and use insights to refine strategy and improve ROI.
- Collaborate cross-functionally and manage agency relationships to deliver high-quality, on-brand materials.
What Makes You Successful:
- Strategic & Analytical Thinking: Experience crafting multi-channel strategies tailored to healthcare systems, ideally within NHS. Strong analytical skills to interpret performance data and optimise engagement.
- Marketing & Campaign Execution: Solid understanding of digital and in-person channels (CRM, email, webinars, third-party platforms). Proven ability to launch targeted campaigns with measurable impact. Skilled in tailoring messaging for HCPs, payors and clinical teams.
- Performance & KPI Management: Confident in tracking engagement metrics and aligning marketing KPIs with go-to-market strategies. Able to use insights to refine channel mix and boost campaign effectiveness.
- Stakeholder Collaboration & Communication: Excellent cross-functional collaboration with medical, legal, regulatory and agency partners. Strong communicator and project manager, serving as a key marketing liaison across teams.
What You’ll Get:
- A front row seat to life changing CGM technology.
- Learn about our brave #dexcomwarriors community.
- A full and comprehensive benefits program.
- Growth opportunities on a global scale.
- Access to career development through in-house learning programs and/or qualified tuition reimbursement.
- An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.
Travel Required: 15-25%
Experience And Education Requirements:
- Typically requires a Bachelor’s degree and a minimum of 8-12 years of related experience, in healthcare, medical devices or pharmaceutical marketing.
- At this level a graduate degree may be desirable with 4 years of related experience.
- Familiarity with NHS structures, healthcare professional engagement and market access dynamics.
- Experience in regulated environments with a strong understanding of compliance and promotional governance.
- You must have the Right to Work in the UK. Sponsorship is not available for this role.
Flex Workplace: This full-time role operates on a flex / hybrid model of three in-office days per week, designed to maximise collaboration, fast decision-making and executional momentum. As of November 2025, our new office will be located in Bracknell Maxis and you must live in commuting distance.
Dexcom is an equal opportunity employer. Dexcom is committed to a diverse and inclusive workforce.
Marketing Manager, HCP Campaigns & Channel Engagement, UK & Ireland - Healthcare - CGM in Bracknell employer: Dexcom Deutschland GmbH
Contact Detail:
Dexcom Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, HCP Campaigns & Channel Engagement, UK & Ireland - Healthcare - CGM in Bracknell
✨Tip Number 1
Network like a pro! Reach out to people in the healthcare marketing space, especially those who work with CGM systems. Attend industry events or webinars to make connections and learn more about what’s happening in the field.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your past campaigns and successes. Use metrics to demonstrate how your strategies have driven engagement and ROI – this will really catch the eye of hiring managers.
✨Tip Number 3
Prepare for interviews by understanding the company’s products and their impact on patients. Be ready to discuss how you would tailor campaigns for HCPs and payors, showing that you can hit the ground running.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Dexcom.
We think you need these skills to ace Marketing Manager, HCP Campaigns & Channel Engagement, UK & Ireland - Healthcare - CGM in Bracknell
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in healthcare marketing, especially with HCPs and the NHS. We want to see how your skills align with our mission at Dexcom!
Showcase Your Campaign Successes: When detailing your past roles, focus on specific campaigns you've executed. Share metrics and outcomes that demonstrate your ability to drive engagement and adoption, as this is key for us.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and ensure your messaging reflects your understanding of the healthcare landscape.
Apply Through Our Website: We encourage you to submit your application directly through our website. This helps us streamline the process and ensures your application gets the attention it deserves!
How to prepare for a job interview at Dexcom Deutschland GmbH
✨Know Your Campaigns
Before the interview, dive deep into the types of multi-channel campaigns that have been successful in the healthcare sector, especially within the NHS. Be ready to discuss specific examples of how you’ve crafted strategies that drove engagement and adoption, particularly for Continuous Glucose Monitoring systems.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with performance metrics and how you've used data to refine marketing strategies. Bring examples of KPIs you've tracked and how those insights led to improved campaign effectiveness. This will demonstrate your strategic thinking and analytical prowess.
✨Tailor Your Messaging
Think about how you can adapt messaging for different stakeholders like healthcare professionals and payors. Be ready to share examples of how you’ve crafted compelling, compliant messaging that resonates with various audiences. This shows your understanding of the market and your ability to engage effectively.
✨Collaboration is Key
Highlight your experience working cross-functionally with medical, legal, and regulatory teams. Prepare to discuss how you’ve managed agency relationships and ensured high-quality, on-brand materials. This will showcase your communication skills and project management abilities, which are crucial for this role.
