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For Companies At a Glance
- Tasks: Lead the sales team and drive innovative campaigns in the live entertainment industry.
- Company: Join a passionate team dedicated to creativity and collaboration in theatre and live events.
- Benefits: Enjoy flexible working, generous holiday, health insurance, and complimentary theatre tickets.
- Why this job: Make an impact in the vibrant world of theatre while developing your career.
- Qualifications: Proven sales leadership experience and a passion for live entertainment.
- Other info: Be part of a dynamic culture that values ambition, curiosity, and kindness.
The predicted salary is between 36000 - 60000 £ per year.
About Us:
Our clients include Disney Theatrical Productions, The Royal Shakespeare Company, The Book of Mormon, Moulin Rouge! The Musical, Hyde Park Winter Wonderland and Love Supreme. We’re passionate about theatre and live entertainment. Our team is driven by a shared commitment to creativity, collaboration, and results. We craft attention-grabbing, award-winning campaigns that make an impact in the ever-changing world of entertainment. As a part of our team, you will be immersed in a culture that values ambition, curiosity, and kindness.
Our Pillars
- Passion: Our love for theatre and live entertainment drives everything we do.
- Creativity: We develop innovative campaigns that captivate audiences in today's attention economy.
- Connection: We build strong relationships within the industry to foster growth and success.
- Results: We support our clients in achieving their artistic and commercial objectives.
Our Values
- Ambition: We set high standards and strive to exceed them, both individually and as a team.
- Collaboration: We embrace diverse talents and perspectives to create stronger outcomes.
- Curiosity: We are constantly asking questions and exploring new ideas to improve our work and our industry.
- Kindness: We foster a positive, respectful, and inclusive work environment where everyone can thrive.
Role Overview
As Head of Sales, you will lead the team’s workflow and workload to ensure their success, while driving the sales strategy across our multi-faceted campaigns. You will analyse sales trends across seasons, production types, and venues, providing strategic guidance on how these trends impact both direct sales and those of external partners, such as ticketing agencies. You will manage and nurture key relationships with clients, venues, sales partners, and technology providers to enable the successful execution of our strategy. In addition, you will help position the company against the competition, identify growth opportunities, develop the team’s expertise, and provide hands-on support when shows require additional sales focus.
Your Responsibilities:
- Define and execute the overall sales strategy across all channels, including advance, mid-term, late/in-week sales, groups, education, and tourism (domestic and inbound), ensuring alignment with the company’s business objectives.
- Lead, inspire, and develop the sales team, driving high performance, career development, and learning opportunities, while fostering a culture of collaboration, innovation, and accountability.
- Build and maintain senior-level relationships with venues, clients, sales partners, and technology providers, positioning the company as a trusted strategic partner and ensuring campaigns deliver maximum impact.
- Serve as Dewynters’ expert on ticketing, pricing, and systems, advising on complex strategies across a diverse portfolio of venues and productions, and keeping ahead of emerging technologies and customer journey trends.
- Collaborate closely with the Insights, Account Management, and Media teams to provide high-level sales intelligence, leveraging audience, market and competitor insights to inform strategic planning and campaign development.
- Monitor industry trends, competitor activity, and consumer behaviour at a macro level, using this intelligence to shape business positioning, growth initiatives and new market opportunities.
- Analyse sales trends across seasons, production types, and venues, using these insights to inform strategic decisions for both direct and partner-led campaigns.
- Drive audience development and new business growth, both through direct sales channels and via sales partners, identifying and implementing innovative approaches to expand revenue streams.
- Oversee campaign and departmental budgets, ensuring financial efficiency, ROI and strategic allocation of resources.
- Lead the strategic planning and review of sales projections, sharing insights across teams and ensuring alignment with client and company objectives.
- Contribute to new business development and pitch strategy, providing senior-level input, supporting team members and ensuring high-impact presentations for potential clients.
- Ensure robust reporting and performance tracking across campaigns, providing actionable insights and recommendations to senior stakeholders and clients.
- Represent Dewynters at industry events, performances and networking opportunities, strengthening relationships and raising the organisation’s profile.
- Maintain a balanced, strategic stance with all partners, ensuring decisions are made in the best interest of the company, clients and productions.
Behaviours and Skills
- Lead and inspire your team, clients and external partners fostering a high-performing, motivated and collaborative culture.
- Commercially and creatively minded, with the ability to design and execute innovative, results-driven sales campaigns that deliver revenue and growth objectives.
- Strategic thinker, able to translate insights from audience, market and competitor data into actionable plans and long-term sales strategies.
- Excellent project management and organisational skills, with meticulous attention to detail in overseeing complex, multi-channel campaigns.
- Agile and adaptable, able to think on your feet, juggle competing priorities and solve complex problems with creative solutions.
- Outstanding interpersonal, communication and presentation skills, able to influence and build trust with senior stakeholders, clients and partners.
- Exceptional relationship management skills, with extensive knowledge of sales partners, ticketing systems, venues and the commercial opportunities they present.
- Data-driven and commercially astute, leveraging insights to guide decisions, optimise campaigns and identify new business and growth opportunities.
- Collaborative and inclusive leader, able to work cross-departmentally to ensure cohesive messaging, aligned strategy and effective execution across the organisation.
Benefits:
- 25 days holiday, increasing by one day after 3 years’ service to a maximum of 30 days (excluding Christmas shut down)
- Flexible / Hybrid working
- Company pension scheme
- Private health insurance after 3 years’ service
- Medicash
- Access to monthly Cognitive Behavioural Therapy
- Enhanced maternity and paternity packages
- Life assurance
- Season ticket loan
- Cycle2Work Scheme
- Complimentary theatre/entertainment tickets
Head of Sales employer: Dewynters
Contact Detail:
Dewynters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Your Passion
When you get the chance to chat with potential employers, let your love for theatre and live entertainment shine through. Share your ideas and insights about the industry – it shows you’re not just looking for a job, but you genuinely care about making an impact.
✨Be Ready to Adapt
The entertainment world is always changing, so be prepared to think on your feet. If you’re asked about trends or strategies during interviews, show that you can pivot and come up with creative solutions. It’s all about being agile!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our amazing campaigns.
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for theatre and live entertainment shine through. We want to see that you’re not just looking for a job, but that you genuinely care about the industry and what we do.
Tailor Your Application: Make sure to customise your application to reflect how your skills and experiences align with our values and the role of Head of Sales. Highlight specific achievements that demonstrate your ability to drive results and foster collaboration.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your key points stand out. Use bullet points if it helps to break down your experience and skills.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at Dewynters
✨Know Your Audience
Before the interview, do your homework on the company and its clients. Familiarise yourself with their recent campaigns and successes, especially those involving big names like Disney and The Royal Shakespeare Company. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Sales Strategy Skills
Be prepared to discuss specific sales strategies you've implemented in the past. Highlight how you've analysed trends and used data to drive results. Think about examples where your strategic thinking led to significant growth or improved performance, as this aligns perfectly with the role's requirements.
✨Demonstrate Leadership and Collaboration
As a Head of Sales, you'll need to inspire and lead a team. Share examples of how you've developed team members and fostered a collaborative environment. Discuss how you’ve built strong relationships with clients and partners, showcasing your interpersonal skills and ability to work cross-departmentally.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your curiosity about the company’s future and industry trends. Inquire about their approach to audience development or how they plan to adapt to emerging technologies. This not only shows your interest but also positions you as a strategic thinker who is eager to contribute.
