Social Media Manager & Content Creator (Freelance)
Social Media Manager & Content Creator (Freelance)

Social Media Manager & Content Creator (Freelance)

Freelance 36000 - 60000 ÂŁ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead and grow a premium brand's social media presence on Instagram and TikTok.
  • Company: Exciting retail/lifestyle brand with a focus on creativity and culture.
  • Benefits: Flexible freelance role with potential for long-term opportunities.
  • Why this job: Be at the forefront of social media trends and engage with a vibrant community.
  • Qualifications: Experience managing social media for brands and strong content creation skills.
  • Other info: Dynamic environment with a focus on innovation and cultural relevance.

The predicted salary is between 36000 - 60000 ÂŁ per year.

📍 London (Hybrid / On-location when needed)

The Role

We’re looking for a Social Media Manager with strong content instincts to lead and grow a premium retail/lifestyle brand’s social presence across Instagram and TikTok (and other relevant platforms as they emerge). This role sits at the intersection of strategy, storytelling, and hands-on execution. You’ll take ownership of social planning while actively creating content that feels culturally relevant, brand-aligned, and engaging.

  • Own and manage the social media calendar with a clear focus on the spring–summer peak
  • Plan content around campaigns, product drops, collaborations, and cultural moments
  • Apply platform-specific thinking (what works on TikTok vs Instagram)
  • Drive engagement and audience growth, not just output
  • Work closely with founders, filmmakers, editors, and photographers
  • Help shape briefs for campaigns, drops, and collaborations
  • Guide teams on what content is needed from shoots to perform well on social
  • Ensure shoots deliver social-first assets, not just hero content

Content Creation

  • Independently shoot and edit content between larger campaigns (phone-first is fine)
  • Generate and execute ideas including:
  • Founder-led content
  • Behind-the-scenes storytelling
  • Product-focused narratives
  • Trips, market visits, studio moments, and cultural references
  • Keep the brand visible, active, and culturally relevant year-round
  • Work alongside PR to ensure a joined-up approach to storytelling and outreach
  • Support launches, press moments, and cultural placements with strong social amplification
  • Who We’re Looking For

    • Proven experience managing Instagram and TikTok for brands
    • Confident shooting and editing content independently
    • Strong understanding of how to build engagement and community
    • Strategic thinker who enjoys being hands-on
    • Comfortable working closely with founders and creative teams
    • Culturally aware, curious, and aligned with a premium lifestyle brand
    • Proactive, self-directed, and confident driving ideas forward

    Contract & Timing

    • Freelance / contract role
    • Summer is the busiest period, but there is potential for long-term continuation
    • Off-season work will focus on planning, experimentation, and developing new content ideas
    • We’re looking for someone who brings energy and ideas year-round, not just in peak season

    Social Media Manager & Content Creator (Freelance) employer: Devonshire

    Join a dynamic and innovative team in London as a Social Media Manager & Content Creator, where your creativity will thrive in a hybrid work environment. We offer a vibrant work culture that encourages collaboration with founders and creative professionals, providing ample opportunities for personal and professional growth. With a focus on meaningful engagement and culturally relevant storytelling, you'll play a pivotal role in shaping the brand's social presence while enjoying the flexibility of freelance work.
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    Contact Detail:

    Devonshire Recruiting Team

    StudySmarter Expert Advice 🤫

    We think this is how you could land Social Media Manager & Content Creator (Freelance)

    ✨Tip Number 1

    Get your social media game on point! Before you even think about applying, make sure your own Instagram and TikTok profiles are looking sharp. Show off your skills by creating engaging content that reflects your style and understanding of what works for brands.

    ✨Tip Number 2

    Network like a pro! Reach out to people in the industry, attend events, and connect with other creatives. Building relationships can lead to opportunities that aren’t even advertised. Plus, it’s a great way to get insider tips on what brands are looking for.

    ✨Tip Number 3

    When you land that interview, come prepared with ideas! Research the brand and think about how you can elevate their social presence. Presenting fresh, culturally relevant content ideas will show them you’re not just another candidate – you’re the one they need!

    ✨Tip Number 4

    Don’t forget to apply through our website! We love seeing candidates who take the extra step to engage with us directly. It shows initiative and enthusiasm, which are key traits we look for in a Social Media Manager.

    We think you need these skills to ace Social Media Manager & Content Creator (Freelance)

    Social Media Management
    Content Creation
    Instagram
    TikTok
    Strategic Thinking
    Community Engagement
    Shooting and Editing Content
    Cultural Awareness
    Collaboration
    Project Planning
    Storytelling
    Proactivity
    Creativity
    Brand Alignment

    Some tips for your application 🫡

    Show Your Personality: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject some creativity and flair into your writing. Remember, this role is all about storytelling, so start telling yours!

    Tailor Your Content: Make sure to tailor your application to the specific role of Social Media Manager & Content Creator. Highlight your experience with Instagram and TikTok, and share examples of how you've driven engagement in the past. We love seeing relevant examples that show you understand our brand!

    Be Strategic: In your application, demonstrate your strategic thinking. Talk about how you plan content around campaigns and cultural moments. We’re looking for someone who can think ahead and keep our brand culturally relevant, so show us how you’d approach this!

    Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team at StudySmarter!

    How to prepare for a job interview at Devonshire

    ✨Know Your Platforms

    Before the interview, dive deep into Instagram and TikTok. Understand what content works best on each platform and be ready to discuss specific examples of successful campaigns you've managed. This shows you’re not just familiar with the platforms but also know how to leverage them effectively.

    ✨Showcase Your Creativity

    Prepare a portfolio that highlights your best work, especially any behind-the-scenes content or product-focused narratives. Bring ideas for potential campaigns or content that align with the brand’s identity. This will demonstrate your proactive approach and creativity.

    ✨Engagement is Key

    Be ready to talk about strategies you've used to drive engagement and community growth. Share metrics or success stories that illustrate your impact. This will show that you understand the importance of not just output, but meaningful interaction with the audience.

    ✨Cultural Relevance Matters

    Research current trends and cultural moments relevant to the brand. Be prepared to discuss how you would incorporate these into your social media strategy. This will highlight your cultural awareness and ability to keep the brand relevant year-round.

    Social Media Manager & Content Creator (Freelance)
    Devonshire

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