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For Companies At a Glance
- Tasks: Lead and grow a premium brand's social presence on Instagram and TikTok.
- Company: Exciting retail/lifestyle brand with a focus on creativity and culture.
- Benefits: Flexible freelance role with potential for long-term opportunities.
- Why this job: Be at the forefront of social media strategy and content creation.
- Qualifications: Experience managing Instagram and TikTok, plus strong content creation skills.
- Other info: Join a dynamic team and bring your creative ideas to life year-round.
The predicted salary is between 36000 - 60000 £ per year.
London (Hybrid / On-location when needed)
The Role
We’re looking for a Social Media Manager with strong content instincts to lead and grow a premium retail/lifestyle brand’s social presence across Instagram and TikTok (and other relevant platforms as they emerge). This role sits at the intersection of strategy, storytelling, and hands-on execution. You’ll take ownership of social planning while actively creating content that feels culturally relevant, brand-aligned, and engaging.
- Own and manage the social media calendar with a clear focus on the spring–summer peak
- Plan content around campaigns, product drops, collaborations, and cultural moments
- Apply platform-specific thinking (what works on TikTok vs Instagram)
- Drive engagement and audience growth, not just output
- Work closely with founders, filmmakers, editors, and photographers
- Help shape briefs for campaigns, drops, and collaborations
- Guide teams on what content is needed from shoots to perform well on social
- Ensure shoots deliver social-first assets, not just hero content
Content Creation
- Independently shoot and edit content between larger campaigns (phone-first is fine)
- Generate and execute ideas including:
- Founder-led content
- Behind-the-scenes storytelling
- Product-focused narratives
- Trips, market visits, studio moments, and cultural references
Who We’re Looking For
- Proven experience managing Instagram and TikTok for brands
- Confident shooting and editing content independently
- Strong understanding of how to build engagement and community
- Strategic thinker who enjoys being hands-on
- Comfortable working closely with founders and creative teams
- Culturally aware, curious, and aligned with a premium lifestyle brand
- Proactive, self-directed, and confident driving ideas forward
Contract & Timing
- Freelance / contract role
- Summer is the busiest period, but there is potential for long-term continuation
- Off-season work will focus on planning, experimentation, and developing new content ideas
- We’re looking for someone who brings energy and ideas year-round, not just in peak season
Social Media Manager & Content Creator (Freelance) in London employer: Devonshire
Contact Detail:
Devonshire Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager & Content Creator (Freelance) in London
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own Instagram and TikTok profiles are looking sharp. Show off your skills by creating engaging content that reflects your style and understanding of what works on these platforms.
✨Tip Number 2
Network like a pro! Reach out to people in the industry, attend events, or join online communities. Building relationships can lead to opportunities that aren’t even advertised. Plus, it’s a great way to get insider tips on what brands are looking for.
✨Tip Number 3
When you land that interview, come prepared with ideas! Think about how you would approach their social media strategy and be ready to share your vision. This shows you’re not just interested in the role but are genuinely excited about contributing to their brand.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage with us directly. Let’s make this happen together!
We think you need these skills to ace Social Media Manager & Content Creator (Freelance) in London
Some tips for your application 🫡
Show Your Personality: When you're writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject some creativity and flair into your writing. Remember, this role is all about storytelling, so start telling yours right from the get-go.
Tailor Your Content: Make sure to tailor your application to the specific role of Social Media Manager & Content Creator. Highlight your experience with Instagram and TikTok, and share examples of how you've driven engagement in the past. We love seeing relevant content that aligns with our brand!
Be Strategic: In your application, show us that you’re a strategic thinker. Discuss how you would approach managing a social media calendar or planning content around campaigns. We want to know how you think and what ideas you have for keeping our brand culturally relevant year-round.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows us that you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Devonshire
✨Know Your Platforms Inside Out
Before the interview, make sure you’re well-versed in the nuances of Instagram and TikTok. Understand what type of content thrives on each platform and be ready to discuss specific examples of successful campaigns you've managed. This shows that you’re not just a user but a strategic thinker who can drive engagement.
✨Showcase Your Content Creation Skills
Bring along a portfolio or examples of your previous work that highlight your shooting and editing skills. If you’ve created behind-the-scenes content or product-focused narratives, make sure to include those. This will demonstrate your hands-on experience and ability to create culturally relevant content.
✨Be Ready to Discuss Strategy
Prepare to talk about how you would approach social media planning for the brand. Think about seasonal peaks, product drops, and cultural moments. Having a clear strategy in mind will show that you’re proactive and can think ahead, which is crucial for this role.
✨Engage with the Brand’s Story
Research the brand thoroughly and understand its values and target audience. Be prepared to discuss how you can keep the brand visible and culturally relevant year-round. Showing genuine enthusiasm for the brand’s story will resonate well with the interviewers.
