At a Glance
- Tasks: Plan and manage high-volume Meta lead-generation campaigns on Facebook and Instagram.
- Company: Fast-growing business in the regulated consumer services sector.
- Benefits: Permanent role with competitive salary and opportunities for professional growth.
- Other info: On-site role in Upminster, Essex, with a focus on data-driven decision making.
- Why this job: Join a dynamic team and make a real impact with your social media expertise.
- Qualifications: 2+ years managing Meta paid social campaigns and strong analytical skills.
The predicted salary is between 34650 - 42350 £ per year.
If you are an experienced Social Media Marketing Exec/Paid Media Specialist/Campaign Manager, we have a new role we would like to discuss with you.
This is a permanent, in-house position based in Upminster, Essex, with five days per week on site. It is not an agency or remote role.
A fast-growing business in a regulated consumer services sector is seeking an experienced Meta Ads specialist to own and scale high-volume paid social lead generation. This in-house role suits someone comfortable with significant budgets, daily optimisation and disciplined, data-led decisions.
What you'll do:
- Plan, launch, manage and scale Meta lead-generation campaigns across Facebook and Instagram.
- Build campaign structures for volume and performance, including testing frameworks, budget allocation and scaling rules; manage audiences, retargeting, exclusions and funnel segmentation.
- Optimise against CPL, CPA, conversion rates, lead-quality indicators and agreed commercial targets.
- Run creative testing across angles, hooks and formats, translate results into briefs, and make daily data-led changes to stabilise and improve performance.
- Maintain tracking and attribution hygiene across events, Meta Pixel/Conversions API where applicable, UTMs and landing-page signal quality.
- Own daily/weekly reporting covering pacing, spend, CPL/CPA, trends and test results, using simple dashboards or spreadsheets.
- Identify risks and opportunities early, including scaling headroom, creative fatigue, rising costs and audience saturation.
- Work with internal stakeholders so lead flow aligns with operational capacity and commercial objectives.
Requirements:
- 2+ years' hands-on experience managing Meta paid social campaigns end to end.
- Clear evidence of managing £100,000+ monthly Meta ad spend.
- A proven record of running and scaling performance-led lead-generation campaigns.
- Strong command of Meta Ads Manager, including objectives, optimisation events, placements, budgeting and bid approaches.
- Confidence owning the numbers and turning performance data into action: what changed, why and what happens next.
- Clean reporting habits and a disciplined testing mindset, including stopping underperforming activity quickly.
- Comfort working to daily optimisation expectations in a fast-moving, commercially driven environment.
- Experience in regulated or compliance-sensitive sectors, such as financial services, claims or insurance.
- Lead-quality feedback loops, post-lead metrics and downstream performance indicators.
- Strong direct-response creative judgement and clear stakeholder communication.
Social Media Marketing Executive in Upminster employer: Devonshire Hayes
Devonshire Hayes is an exceptional employer that fosters a dynamic work culture, encouraging innovation and collaboration among its team members. Located in Watford, the company offers comprehensive benefits, including fully covered travel expenses, and prioritises employee growth through continuous professional development opportunities. Join us to be part of a forward-thinking organisation where your contributions directly influence our success in winning major bids across diverse sectors.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Marketing Executive in Upminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Devonshire Hayes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Devonshire Hayes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Devonshire Hayes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Devonshire Hayes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Marketing Executive in Upminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Devonshire Hayes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Devonshire Hayes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Devonshire Hayes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Devonshire Hayes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Devonshire Hayes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Devonshire Hayes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
