We're Hiring We are looking for a Head of Digital PR to join Deviation | The Search Everywhere® Agency, here is everything you need to know: Search is changing. Fast. Coverage, conversation and citation/recommendation now shape how brands get found and chosen, across Google, social, forums and AI-driven search alike. We want someone to take the reins and shape what future‑proofed earned media actually looks like within our digital PR discipline and how it works across a search everywhere landscape. So, who are we after: A search‑literate PR leader with agency experience, a track record of campaigns that land coverage (not just links), and the instinct to spot a cultural moment before the rest of the market does. Someone who's led a team, owned client relationships, and gets the commercial side as much as the creative. What you'd own: Our earned media discipline, end to end... From strategy to creative direction. You'd lead a growing team of PR specialists. And, you'll work with our wider teams on how we innovate digital PR as part of our proprietary 'Search Everywhere' framework model. Manchester-based (hybrid/remote). Salary Range: £57,000 - £65,000 (with company bonus scheme) Clear progression, training budget, generous holidays, and a culture built on trust and autonomy. Posted by: Ashley Liddell, Co-Founder At Deviation, we’re not just following where search is going, we’re defining it. Earned media has become one of the most powerful levers in organic discovery. Coverage, conversation, and citation now shape how brands are found — across Google, social platforms, forums, and generative search alike. We’ve built a strong, established Digital PR offering. Now we’re looking for a Head of Digital PR to drive it forward and shape what future‑proofed PR looks like for our clients. You live and breathe search‑first creative PR. You understand how media landscapes evolve, and you know how to build campaigns and stories that don’t just earn links, but drive genuine search visibility and brand authority. About the Role The Head of Digital PR owns the strategic vision, leadership, and development of Deviation’s earned media discipline. You’ll lead a brilliant, agile team of PR professionals, hold our key client relationships, and ensure our work remains best‑in‑class as the industry shifts beneath it. This role blends creative instinct, operational leadership, and commercial acumen — perfect for a PR leader who understands not just journalists and news cycles, but search, algorithms, and culture . You’ll be responsible for evolving our frameworks and SOPs, leading innovation around AI and generative search, supporting commercial growth, and keeping Deviation’s earned media work ahead of the curve. What You Will Need 5+ years’ experience in Digital PR or earned media within an agency environment — with a proven track record of leading and scaling campaigns. Leadership experience: directly managing, coaching, and developing PR executives and managers. Search‑literate: a deep understanding of how coverage impacts SEO, organic performance, and brand authority. Strong commercial acumen — comfortable with retainer management, budget allocation, forecasting, and client retention. A proactive problem solver who spots roadblocks and campaign dips before they happen, and arrives with solutions. Hands‑on with the modern PR toolkit: Buzzstream, ResponseSource, Roxhill, JournoResources, Glimpse, Ahrefs/Semrush, Google Trends, and coverage tracking platforms. Integrated thinking: a strong grasp of how social media, influencer amplification, and broader media relations feed into modern Digital PR. Confident communicator with experience leading pitches, presentations, and senior client conversations. Key Responsibilities Strategy
Head of Digital PR
