At a Glance
- Tasks: Lead digital marketing strategies for diverse clients, focusing on SEO, PPC, and content creation.
- Company: ICL Digital is a vibrant agency in Richmond, delivering innovative digital solutions.
- Benefits: Enjoy hybrid working, competitive salary, and ongoing professional development opportunities.
- Other info: Must be within an hour of Richmond upon Thames for office days.
- Why this job: Join a creative team that values collaboration and drives real results for clients.
- Qualifications: 5-7 years in digital marketing management with strong SEO and analytics skills required.
The predicted salary is between 43200 - 72000 € per year.
ICL Digital is a dynamic, full-service digital agency situated in Richmond upon Thames. We deliver cutting-edge solutions across Web Design & Development, E-commerce, Mobile Applications, CRM integrations, and comprehensive Managed IT Services — including 24/7 hosting and support. Our focus is on enabling clients to grow through smart technology and creative execution that delivers real results.
The Opportunity
We’re looking for an experienced and versatile Head of Marketing to take the lead on a portfolio of established, long-term clients. This is a highly collaborative, client-facing role responsible for crafting and delivering impactful digital marketing strategies that drive performance. You’ll bring a deep understanding of SEO, paid media (PPC), social media, content marketing, and performance analytics. The ideal candidate is both strategic and hands-on — confident managing client relationships, leading internal teams, and optimising campaigns for growth.
Your Key Responsibilities
- Client Strategy & Leadership: Act as the primary marketing contact for clients, building strong relationships and translating business goals into actionable strategies.
- Campaign Management: Plan and execute paid media campaigns across platforms like Google Ads, Meta, LinkedIn, TikTok, and YouTube, optimizing for performance metrics.
- SEO & Website Optimization: Conduct SEO audits and collaborate with developers to enhance site speed, UX, and search visibility.
- Content & Social Media: Oversee editorial calendars and manage the creation and distribution of engaging content across web and social platforms.
- Email & CRM Marketing: Develop targeted email campaigns and automation workflows using tools like Mailchimp, HubSpot, or ActiveCampaign.
- Analytics & Reporting: Deliver performance insights through regular reporting using GA4, Meta Pixel, and Tag Manager, including A/B testing and strategic recommendations.
- Cross-Functional Collaboration: Work closely with design, development, and content teams to ensure cohesive and effective campaign execution.
What You’ll Get
- The opportunity to work across a diverse portfolio of clients and industries.
- A creative, collaborative team environment focused on growth and innovation.
- Hybrid working setup: two days in our Richmond office, with flexibility to work remotely the rest of the week. Must be located within an hour of Richmond upon Thames.
- A competitive salary that reflects your experience and contribution.
- Ongoing support for professional development and upskilling.
Required Skills & Experience
- Minimum of 5–7 years’ experience in a management position, leading teams within a digital marketing or agency environment.
- Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.
- Proficient in marketing analytics, data interpretation, and performance reporting.
- Experience using WordPress, Webflow, or similar CMS platforms.
- Competency with graphic design tools such as Canva and Adobe Creative Suite.
- Solid understanding of email marketing tools and CRM platforms.
- Excellent communication, presentation, and time management skills.
Head of Marketing (Web) in Romford employer: DevFinders
ICL Digital is an exceptional employer that fosters a creative and collaborative work culture, allowing employees to thrive in a dynamic environment. With a focus on professional development and a hybrid working setup, team members enjoy the flexibility of remote work while engaging with a diverse portfolio of clients. Located in the picturesque Richmond upon Thames, ICL Digital offers competitive salaries and the opportunity to lead innovative digital marketing strategies that drive real results.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (Web) in Romford
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in agency environments. Attend industry events or webinars to connect with potential colleagues and clients, as personal connections can often lead to job opportunities.
✨Tip Number 2
Showcase your expertise by sharing insights on platforms like LinkedIn. Write articles or posts about successful campaigns you've managed, SEO strategies, or the latest trends in digital marketing. This not only demonstrates your knowledge but also increases your visibility to recruiters.
✨Tip Number 3
Prepare for interviews by familiarising yourself with ICL Digital's current clients and their industries. Understanding their business goals and challenges will allow you to present tailored strategies that align with their needs, showcasing your proactive approach.
✨Tip Number 4
Brush up on your technical skills related to SEO, Google Ads, and analytics tools like GA4. Being able to discuss specific metrics and how you've used data to drive campaign success will set you apart from other candidates.
We think you need these skills to ace Head of Marketing (Web) in Romford
Some tips for your application 🫡
Understand the Company:Before applying, take some time to understand ICL Digital's mission and values. Familiarise yourself with their services and recent projects to tailor your application accordingly.
Tailor Your CV:Highlight your relevant experience in digital marketing, especially in SEO, PPC, and social media. Make sure to showcase any leadership roles you've held and specific campaigns you've managed that align with the job description.
Craft a Compelling Cover Letter:Use your cover letter to demonstrate your passion for digital marketing and your understanding of the role. Mention specific strategies you would implement for ICL Digital and how your experience aligns with their needs.
Showcase Your Analytical Skills:Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. Mention tools like GA4 or Meta Pixel that you are proficient in, and how you've leveraged them for campaign success.
How to prepare for a job interview at DevFinders
✨Showcase Your Strategic Mindset
As a Head of Marketing, you'll need to demonstrate your ability to craft impactful strategies. Prepare examples of past campaigns where you translated business goals into actionable marketing plans, highlighting the results achieved.
✨Familiarise Yourself with Their Clients
Research ICL Digital's portfolio and understand their key clients. Be ready to discuss how your experience aligns with their needs and how you can enhance their marketing efforts across various platforms.
✨Highlight Your Technical Skills
Given the emphasis on SEO, PPC, and analytics, be prepared to discuss your proficiency with tools like Google Ads, GA4, and CRM platforms. Share specific instances where you've used these tools to drive performance.
✨Demonstrate Collaborative Leadership
This role requires cross-functional collaboration. Prepare to talk about your experience leading teams and working with different departments. Highlight how you foster teamwork and ensure cohesive campaign execution.
