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- Tasks: Lead digital marketing strategies for diverse clients, focusing on SEO, PPC, and content creation.
- Company: ICL Digital is a vibrant agency in Richmond, delivering innovative digital solutions for client growth.
- Benefits: Enjoy hybrid working, competitive salary, and ongoing professional development opportunities.
- Why this job: Join a creative team that values collaboration and innovation while making a real impact.
- Qualifications: 5-7 years in digital marketing management with strong SEO and analytics skills required.
- Other info: Must be within an hour of Richmond upon Thames for office days.
The predicted salary is between 43200 - 72000 £ per year.
ICL Digital is a dynamic, full-service digital agency situated in Richmond upon Thames. We deliver cutting-edge solutions across Web Design & Development, E-commerce, Mobile Applications, CRM integrations, and comprehensive Managed IT Services — including 24/7 hosting and support. Our focus is on enabling clients to grow through smart technology and creative execution that delivers real results.
We’re looking for an experienced and versatile Head of Marketing to take the lead on a portfolio of established, long-term clients. This is a highly collaborative, client-facing role responsible for crafting and delivering impactful digital marketing strategies that drive performance. You’ll bring a deep understanding of SEO, paid media (PPC), social media, content marketing, and performance analytics. The ideal candidate is both strategic and hands-on — confident managing client relationships, leading internal teams, and optimising campaigns for growth.
Your Key Responsibilities
- Client Strategy & Leadership: Act as the primary marketing contact for clients, building strong relationships and translating business goals into actionable strategies.
- Campaign Management: Plan and execute paid media campaigns across platforms like Google Ads, Meta, LinkedIn, TikTok, and YouTube, optimizing for performance metrics.
- SEO & Website Optimization: Conduct SEO audits and collaborate with developers to enhance site speed, UX, and search visibility.
- Content & Social Media: Oversee editorial calendars and manage the creation and distribution of engaging content across web and social platforms.
- Email & CRM Marketing: Develop targeted email campaigns and automation workflows using tools like Mailchimp, HubSpot, or ActiveCampaign.
- Analytics & Reporting: Deliver performance insights through regular reporting using GA4, Meta Pixel, and Tag Manager, including A/B testing and strategic recommendations.
- Cross-Functional Collaboration: Work closely with design, development, and content teams to ensure cohesive and effective campaign execution.
What You’ll Get
- The opportunity to work across a diverse portfolio of clients and industries.
- A creative, collaborative team environment focused on growth and innovation.
- Hybrid working setup: two days in our Richmond office, with flexibility to work remotely the rest of the week. Must be located within an hour of Richmond upon Thames.
- A competitive salary that reflects your experience and contribution.
- Ongoing support for professional development and upskilling.
Required Skills & Experience
- Minimum of 5–7 years’ experience in a management position, leading teams within a digital marketing or agency environment.
- Strong knowledge of SEO best practices, Google Ads, and social media advertising platforms.
- Proficient in marketing analytics, data interpretation, and performance reporting.
- Experience using WordPress, Webflow, or similar CMS platforms.
- Competency with graphic design tools such as Canva and Adobe Creative Suite.
- Solid understanding of email marketing tools and CRM platforms.
- Excellent communication, presentation, and time management skills.
Head of Marketing (Web) employer: DevFinders
Contact Detail:
DevFinders Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (Web)
✨Tip Number 1
Network with professionals in the digital marketing field, especially those who have experience in agency environments. Attend industry events or webinars to connect with potential colleagues and clients, as personal connections can often lead to job opportunities.
✨Tip Number 2
Showcase your expertise by engaging in online discussions about SEO, PPC, and content marketing on platforms like LinkedIn. Sharing insights and participating in relevant groups can help you establish yourself as a thought leader in the industry, making you more attractive to employers.
✨Tip Number 3
Consider creating a portfolio that highlights successful campaigns you've managed, including metrics and outcomes. This tangible evidence of your skills will not only impress potential employers but also give you confidence during interviews.
✨Tip Number 4
Prepare for interviews by researching ICL Digital's current clients and their marketing strategies. Understanding their business model and challenges will allow you to tailor your responses and demonstrate how you can add value to their team.
We think you need these skills to ace Head of Marketing (Web)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in SEO, PPC, and social media. Use specific examples of campaigns you've managed and the results achieved to demonstrate your expertise.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role. Mention your experience in client strategy and campaign management, and provide insights into how you can contribute to ICL Digital's success.
Showcase Your Analytical Skills: Since the role requires strong analytical capabilities, include examples of how you've used data to drive marketing decisions. Discuss tools like GA4 or Meta Pixel that you've worked with and how they influenced your strategies.
Highlight Team Leadership Experience: As this position involves leading teams, emphasise your management experience. Share instances where you've successfully led a team to achieve marketing goals, focusing on collaboration and communication skills.
How to prepare for a job interview at DevFinders
✨Showcase Your Strategic Thinking
As a Head of Marketing, you'll need to demonstrate your ability to craft impactful strategies. Prepare examples of past campaigns where you translated business goals into actionable marketing strategies, highlighting the results achieved.
✨Familiarise Yourself with Their Clients
Research ICL Digital's portfolio and understand their key clients. Be ready to discuss how your experience aligns with their needs and how you can enhance their marketing efforts for those specific industries.
✨Highlight Your Technical Skills
Given the emphasis on SEO, PPC, and analytics, be prepared to discuss your technical expertise in these areas. Bring examples of how you've used tools like Google Ads, GA4, and CRM platforms to drive performance.
✨Demonstrate Collaborative Leadership
This role requires cross-functional collaboration. Share experiences where you've successfully led teams and worked with different departments to execute campaigns, showcasing your leadership and teamwork skills.