Mid-level position in Project Management in London

Job reference number: SH153

Contract: Permanent, full time, 35 hours per week

Location: London-based with hybrid working (min 2 days per week in office)

Salary: circa. £58,000 per annum

Can your creativity and strategic brand insight help us achieve our purpose, to accelerate progress? We are looking for a talented and imaginative Senior Brand Manager to join our Brand and Creative Content team at Charities Aid Foundation (CAF).

What you’ll do

At CAF, every one of us contributes to our impact. As our Senior Brand Manager, your experience managing brands, shaping brand strategies and driving creative projects, will empower our people to tell CAF’s story, enable our insights and messages to cut through, and our support work with donors and social purpose organisations to deliver positive change.

• Partner with the Head of Brand and Creative Content, to develop a successful global strategic brand approach, aligned with CAF’s long‑term organisational objectives and values and promoting impact.
• Help to craft a compelling creative identity for CAF, fostering a culture of creative problem solving within the Brand and Creative Content team, and across CAF more widely.
• Run CAF’s in‑house creative studio, managing two Senior Creative Designers, alongside our external network of agencies and freelancers, and partner with marketing colleagues in the UK and US, to produce high‑quality creative work that helps CAF reach its audiences and achieve its strategic objectives and impact.
• Drive our creative briefing process and production schedule, targeting the most efficient ways of working and allocation of resources to deliver excellent user‑focused work to time and budget, and maximise return on investment for our brand spend.
• Promote ethical brand practices, safeguarding, and responsible story‑telling principles across our work — collaborating with our Executive Affairs, Legal and Compliance teams to help manage reputational risk and maintain public trust in CAF’s brand.
• Empower CAF colleagues across all regions, to deliver a positive brand experience at influential touchpoints, advising teams including our product, giving, impact, operational and support‑service experts, to embed brand consideration at every stage of our organisation’s evolution.

Who you’ll be

This role is for you if you have experience of working in brand management within a complex organisation, ideally in the charitable, social purpose, financial‑services or values‑driven sectors, or have relevant transferable skills and are keen to make a difference to society. We are looking for:

• A natural collaborator, equipped to influence, advise and partner with CAF teams, across regions and disciplines, as well as external stakeholders, to deliver an integrated and authentic brand experience at CAF.
• Evidence of designing and delivering successful brand strategies, in partnership with multi‑functional teams, that generate brand awareness, reinforce brand equity and drive impactful growth.
• An imaginative, problem‑solving mindset, backed up with the skills and experience to think strategically and foster a collaborative, inspiring and agile environment for creative work.
• Exceptional design and creative judgement, with the capability to uphold a high creative standard and articulate a compelling creative and brand vision.
• Strong leadership and organisational skills, able to nurture a team of creatives, alongside managing and prioritising competing demands, planned programmes of work and ad hoc requests.
• An outstanding communicator, with the ability to champion CAF’s brand story, and engage colleagues at all levels with practical, user‑focused brand guidance, tools and training.

What’s in it for you

At CAF you will receive: Permanent hybrid ways of working where roles allow. Six weeks holiday plus.