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- Tasks: Lead and motivate a small sales team in retirement living.
- Company: Growing retirement living business with a supportive culture.
- Benefits: £45,000 salary, uncapped commission, 35 days holiday, and private healthcare.
- Why this job: Enjoy autonomy and make a real impact in a consultative sales environment.
- Qualifications: Experience in sales management and a coaching-led leadership style.
- Other info: Opportunities for long-term progression and professional development.
The predicted salary is between 36000 - 60000 £ per year.
Read all the information about this opportunity carefully, then use the application button below to send your CV and application.
Retirement Living £45,000 basic uncapped commission (realistic £60k OTE) Full-time | Monday-Friday | Regional role (South / Cotswolds & South London)
If you’re an experienced Sales Manager who enjoys coaching people, not micromanaging them (and you want a role where your judgement, experience and emotional intelligence genuinely matter) this one’s worth your time. This is an additional hire, not a replacement. The sales structure, commission scheme and leadership investment are already in place. What’s missing is the right person to step in, steady the ship across two established retirement living developments, and help a capable team convert strong enquiry levels into meaningful completions.
Why this role works for the right person:
- You’ll inherit a small, engaged sales team (4 people across 2 sites).
- You’ll have autonomy to manage your diary, your sites and your leadership style.
- You’ll work with a Sales Director who is hands-on, commercially sharp and genuinely enjoys developing people.
- You’ll be trusted to improve conversion, pipeline management and sales performance without constant oversight.
- You’ll be supported by proper infrastructure: CRM, marketing investment, admin support and expensed travel.
This isn’t high-pressure transactional sales. It’s consultative, relationship-led selling in the later living / retirement housing space, where credibility, patience and customer experience matter just as much as numbers.
What you’ll actually be doing:
- Leading, coaching and motivating a team of Sales Advisors.
- Managing the full sales pipeline from enquiry to completion.
- Improving conversion rates, forecasting and reporting.
- Being visible on-site, supporting appointments and key customer conversations.
- Working closely with marketing around events and local engagement.
- Spending time across two southern locations (travel fully expensed).
- Working pattern is Monday-Friday, 36 hours per week, with the occasional weekend event (planned well in advance).
What will help you succeed:
- You’ll probably come from a background that includes: Sales Management / Sales Team Leadership.
- Property sales, new build, retirement living, later living or residential sales.
- Strong CRM discipline and pipeline management.
- A coaching-led leadership style (not command-and-control).
- Experience in retirement living or housing is a strong advantage: but strong sales leaders from adjacent property sectors will be considered.
- You’ll need a driving licence and access to a car (travel costs are covered).
What you get in return:
- £45,000 basic salary
- Commission structure recently enhanced (OTE c.£60k)
- 35 days holiday
- Pension with matched contributions
- Structured leadership development & LinkedIn Learning
- Private healthcare contributions
- Discounts across travel, retail and lifestyle brands
- Long-term progression within a growing retirement living business
If you’re a Sales Manager looking for a role where trust, autonomy and quality matter, this could be a very strong next move.
Southern Sales Manager - Retirement Living - South West London employer: Deverell Smith
Contact Detail:
Deverell Smith Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Southern Sales Manager - Retirement Living - South West London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retirement living sector. Attend industry events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your leadership style! When you get the chance to chat with hiring managers, highlight your coaching-led approach. Share examples of how you've motivated teams and improved sales performance without micromanaging. This will resonate well with companies looking for someone to lead their sales team.
✨Tip Number 3
Be visible and proactive! If you land an interview, ask insightful questions about the team and the sales process. Show that you’re genuinely interested in how you can contribute to their success. This will help you stand out as a candidate who’s ready to hit the ground running.
✨Tip Number 4
Apply through our website! We’ve got a streamlined application process that makes it easy for you to showcase your skills. Plus, it shows you’re serious about joining our team. Don’t miss out on this opportunity to take your career to the next level!
We think you need these skills to ace Southern Sales Manager - Retirement Living - South West London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Southern Sales Manager role. Highlight your coaching style and any relevant sales management experience, especially in retirement living or property sectors.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re the perfect fit for this role. Share specific examples of how you've led teams and improved sales performance, and don’t forget to mention your passion for consultative selling.
Showcase Your Leadership Style: In your application, emphasise your coaching-led leadership approach. We want to see how you motivate and develop your team without micromanaging, so share any relevant experiences that demonstrate this.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently, plus you’ll find all the details you need about the role there!
How to prepare for a job interview at Deverell Smith
✨Know Your Sales Stuff
Make sure you brush up on your sales management experience, especially in property or retirement living. Be ready to discuss specific examples of how you've led teams and improved conversion rates. This role values consultative selling, so think about how you can demonstrate your relationship-building skills.
✨Show Off Your Coaching Style
Since the company is looking for a coaching-led leader, prepare to talk about your approach to motivating and developing your team. Share stories that highlight your emotional intelligence and how you've successfully guided others without micromanaging.
✨Understand the Market
Familiarise yourself with the retirement living sector and the specific challenges it faces. Being knowledgeable about current trends and customer needs will show that you're genuinely interested in the role and can contribute to the team's success.
✨Ask Thoughtful Questions
Prepare some insightful questions to ask during the interview. This could be about the company's vision for the future, how they measure success in this role, or what support you'll have in managing the sales pipeline. It shows you're engaged and serious about making an impact.
