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- Tasks: Lead marketing strategies for residential developments and manage creative campaigns.
- Company: Dynamic property company with a focus on innovation and collaboration.
- Benefits: Competitive salary, hybrid working, and opportunities for professional growth.
- Why this job: Make a real impact in the property sector while developing your marketing skills.
- Qualifications: Experience in property marketing and strong leadership abilities.
- Other info: Join a vibrant team with exciting projects and career advancement potential.
The predicted salary is between 39000 - 52000 £ per year.
£45,000 - £50,000 | Permanent | Hybrid Working | North London
Working pattern:
- Monday: Fixed office day in North London
- 2 days per week working from home
- Remaining time split between office and site visits
Reporting to: Senior Marketing Manager / Sales & Marketing Director
About the Role
We are seeking an experienced and commercially minded Marketing Manager to lead the end-to-end marketing strategy across a portfolio of residential developments. This role will oversee all elements of the marketing mix, including media strategy, creative direction and PR, working closely with internal teams and external agency partners to drive demand, maintain sales momentum and ensure brand consistency.
The successful candidate will be equally comfortable operating strategically and hands-on, with a strong understanding of residential property marketing and the ability to tailor campaigns to different locations, buyer profiles and stages of the sales cycle.
Key Responsibilities
- Develop and deliver marketing strategies for individual developments in line with business objectives and budgets
- Lead media strategy across digital channels, property portals, social media, out-of-home and print, working with media buying agencies
- Monitor and analyse performance metrics including leads, visits, conversion rates and cost efficiency
- Own and manage development marketing budgets and project timelines
- Lead creative direction to deliver compelling, on-brand campaigns aligned to target audiences and locations
- Ensure brand consistency across all touchpoints while allowing for site-specific differentiation
- Develop and deliver PR strategies in collaboration with external PR agencies
- Manage external creative, media and PR agencies, ensuring clear briefs, strong output and accountability
- Act as brand guardian, ensuring developments are well represented across all relevant online and offline environments, including hoardings, signage and sales offices
- Oversee the design and approval of all marketing collateral, including CGIs, brochures, interactive tools and development models
- Manage the timely setup of marketing suites and show homes
- Work closely with interior designers on show home delivery
- Collaborate with Sales Managers and Sales Representatives to ensure clear communication across all developments
- Maintain and update marketing budgets in line with sales forecasts and monthly reporting
- Plan and organise events and exhibitions
Skills & Experience
Technical Skills
- Proven experience in a marketing role within residential property, real estate or a closely related sector
- Strong leadership and stakeholder management skills
- In-depth understanding of the full marketing mix, particularly media strategy, creative development and PR
- Commercially focused and data-driven, with the ability to use insight to guide decisions
- Experience managing multiple agencies and complex projects simultaneously
- Highly organised, with strong attention to detail and excellent proofreading skills
- Confident communicator, comfortable presenting ideas and performance to senior stakeholders
- Able to work calmly and effectively under pressure
Personal Attributes
- Strong multi-tasker with excellent time management
- Energetic, positive and proactive approach
- Detail-oriented, thorough and critical thinker
- Confident in producing reports and presenting information clearly
Marketing Manager in Enfield employer: Deverell Smith
Contact Detail:
Deverell Smith Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Enfield
✨Tip Number 1
Network like a pro! Get out there and connect with people in the property and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to residential property. Use visuals and data to demonstrate your impact. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its developments. Be ready to discuss how your experience aligns with their marketing strategies. Tailor your answers to show you understand their brand and can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes put you ahead of the competition. So, get your application in and let’s get you that Marketing Manager role!
We think you need these skills to ace Marketing Manager in Enfield
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager in property/housebuilding. Highlight your relevant experience and skills that align with the job description, especially your understanding of the marketing mix and residential property.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of your past successes in marketing strategies and how they relate to our needs at StudySmarter.
Showcase Your Data Skills: Since we’re looking for someone who’s commercially focused and data-driven, don’t forget to mention any experience you have with performance metrics. Show us how you've used data to guide your marketing decisions in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Deverell Smith
✨Know Your Marketing Mix
Make sure you brush up on the full marketing mix, especially media strategy and creative development. Be ready to discuss how you've tailored campaigns in the past to different buyer profiles and sales cycles. This will show your understanding of the role and its requirements.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership and stakeholder management experience. Think about times when you've successfully managed multiple agencies or complex projects. This will demonstrate your ability to lead and collaborate effectively, which is crucial for this position.
✨Be Data-Driven
Familiarise yourself with key performance metrics like leads, visits, and conversion rates. Be prepared to discuss how you've used data to guide your marketing decisions in previous roles. This will show that you're commercially focused and can drive results.
✨Bring Your Creative Ideas
Think of some innovative campaign ideas that could work for residential developments. Be ready to share these during the interview to showcase your creative direction skills. This will help you stand out as a candidate who can deliver compelling, on-brand campaigns.
