Social & Content Lead in Wantage

About the job

We're recruiting for a Social & Content Lead to join a market-leading and growing Purpose-Built Student Accommodation (PBSA) operator, taking ownership of its organic social media and content approach.

The business has a significant UK presence, currently providing over 10,000 beds across 34 sites, and continues to grow its portfolio. At the heart of the business is the student experience - creating environments where students feel comfortable, supported and part of a community.

With that growth comes an exciting opportunity to evolve how the brand connects with both current and future students.

This is a hands-on creative role combining social strategy, content creation, student insight and channel ownership. You'll have the opportunity to shape how the brand shows up across social, create original content, develop a network of student creators and ensure its content stays relevant as platforms and audience behaviours evolve.

Key responsibilities:

• Own and continually develop the organic social strategy across Instagram, TikTok and emerging platforms
• Manage the social content calendar, aligning activity with wider marketing, campaign and commercial priorities
• Create engaging, social-first content including short-form video, photography and interviews
• Bring student life, properties, cities, events and resident experiences to life through compelling content
• Identify emerging social trends, formats and conversations and translate them into relevant opportunities
• Build and develop a network of student content creators, generating a consistent pipeline of authentic UGC
• Use social listening, audience insight and platform behaviour to inform content and wider marketing activity
• Work closely with Creative, Digital, Campaigns and operational teams across the business
• Track content performance and use data to continually optimise activity
• Explore AI, emerging technology, new platforms and changing approaches to content discovery
• Regularly visit locations across the UK to capture original content and engage with students

What they're looking for:

• Previous experience in social media, content creation, digital marketing or a related role
• Experience owning or significantly contributing to social media channels and content strategy
• A strong portfolio of engaging, social-first content, particularly short-form video
• Hands-on experience creating content for TikTok, Instagram and other relevant platforms
• Confidence shooting and editing content, as well as engaging with and directing people on camera
• A strong understanding of social platforms, trends and how different audiences behave
• Someone who can combine creative instinct with audience insight and commercial thinking
• A proactive approach - you'll be comfortable taking ownership, bringing forward ideas and making things happen
• Experience working with creators, influencers or UGC would be advantageous
• Experience within student, youth, lifestyle, hospitality, property or another consumer-facing sector would be beneficial, but isn't essential

What's on offer:

• Salary £40,000 + bonus
• Hybrid working - 3 days a week based in Wantage, Oxfordshire
• The opportunity to join an established, growing business within the PBSA sector
• Genuine ownership of organic social and content and scope to experiment with new ideas, formats, platforms and technology
• A varied role combining strategy, creativity, content production, creators and audience insight
• The opportunity to create content across a large and growing UK portfolio

This will be a brilliant next step for a social/content marketer who wants more ownership, creative freedom and the opportunity to shape how a growing consumer brand connects with its audience!