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For Companies At a Glance
- Tasks: Lead and motivate a sales team in retirement living, managing the full sales pipeline.
- Company: Join a growing retirement living business that values trust and autonomy.
- Benefits: Earn a competitive salary with uncapped commission, 35 days holiday, and private healthcare.
- Why this job: Make a real impact in a consultative sales role where customer experience matters.
- Qualifications: Experience in sales management and a coaching-led leadership style are essential.
- Other info: Enjoy structured leadership development and long-term career progression opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
ÂŁ45,000 basic + uncapped commission (realistic ÂŁ60k OTE)
Full-time | Monday-Friday | Regional role (South / Cotswolds & South London)
If you’re an experienced Sales Manager who enjoys coaching people, not micromanaging them (and you want a role where your judgement, experience and emotional intelligence genuinely matter) this one’s worth your time. This is an additional hire, not a replacement. The sales structure, commission scheme and leadership investment are already in place. What’s missing is the right person to step in, steady the ship across two established retirement living developments, and help a capable team convert strong enquiry levels into meaningful completions.
Why this role works for the right person
- You’ll inherit a small, engaged sales team (4 people across 2 sites).
- You’ll have autonomy to manage your diary, your sites and your leadership style.
- You’ll work with a Sales Director who is hands‑on, commercially sharp and genuinely enjoys developing people.
- You’ll be trusted to improve conversion, pipeline management and sales performance without constant oversight.
- You’ll be supported by proper infrastructure: CRM, marketing investment, admin support and expensed travel.
This isn’t high‑pressure transactional sales. It’s consultative, relationship‑led selling in the later living / retirement housing space, where credibility, patience and customer experience matter just as much as numbers.
What you’ll actually be doing
- Leading, coaching and motivating a team of Sales Advisors.
- Managing the full sales pipeline from enquiry to completion.
- Improving conversion rates, forecasting and reporting.
- Being visible on‑site, supporting appointments and key customer conversations.
- Working closely with marketing around events and local engagement.
- Spending time across two southern locations (travel fully expensed).
Working pattern is Monday‑Friday, 36 hours per week, with the occasional weekend event (planned well in advance).
What will help you succeed
- You’ll probably come from a background that includes:
- Sales Management / Sales Team Leadership.
- Property sales, new build, retirement living, later living or residential sales.
- Strong CRM discipline and pipeline management.
- A coaching‑led leadership style (not command‑and‑control).
Experience in retirement living or housing is a strong advantage: but strong sales leaders from adjacent property sectors will be considered. You’ll need a driving licence and access to a car (travel costs are covered).
What you get in return
- ÂŁ45,000 basic salary
- Commission structure recently enhanced (OTE c. ÂŁ60k)
- 35 days holiday
- Pension with matched contributions
- Structured leadership development & LinkedIn Learning
- Private healthcare contributions
- Discounts across travel, retail and lifestyle brands
- Long‑term progression within a growing retirement living business
If you’re a Sales Manager looking for a role where trust, autonomy and quality matter, this could be a very strong next move.
Southern Sales Manager - Retirement Living - South West London employer: Deverell Smith Recruitment Ltd
Contact Detail:
Deverell Smith Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Southern Sales Manager - Retirement Living - South West London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retirement living sector. Attend industry events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Showcase your coaching skills! When you get the chance to chat with hiring managers, highlight your experience in leading and motivating teams. Share specific examples of how you've helped others succeed – it’s all about that consultative approach they’re looking for.
✨Tip Number 3
Be prepared for those tricky questions! Brush up on your knowledge of CRM systems and pipeline management. They’ll want to see that you can handle the sales process from enquiry to completion, so have some solid strategies ready to discuss.
✨Tip Number 4
Apply through our website! We’ve got all the resources you need to make your application stand out. Plus, it shows you’re genuinely interested in joining our team. Don’t miss out on this opportunity to take your sales career to the next level!
We think you need these skills to ace Southern Sales Manager - Retirement Living - South West London
Some tips for your application 🫡
Show Your Sales Savvy: Make sure to highlight your experience in sales management and how you've successfully led teams in the past. We want to see your coaching style and how you motivate others, so share specific examples that showcase your leadership skills.
Tailor Your Application: Don’t just send a generic CV and cover letter! Take the time to tailor your application to this role. Mention your experience in retirement living or similar sectors, and how it aligns with our consultative, relationship-led selling approach.
Be Authentic: We value emotional intelligence and authenticity, so let your personality shine through in your application. Share your passion for helping others and how you build trust with clients and team members alike.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Deverell Smith Recruitment Ltd
✨Know Your Numbers
Make sure you’re familiar with your past sales figures and conversion rates. Be ready to discuss how you’ve improved performance in previous roles, as this will show your potential employer that you can drive results in their retirement living developments.
✨Showcase Your Coaching Style
Prepare examples of how you've successfully coached and motivated teams in the past. Highlight your consultative approach and how you’ve fostered a positive team environment without micromanaging, as this aligns perfectly with what they’re looking for.
✨Understand the Market
Research the retirement living sector and be prepared to discuss current trends and challenges. This will demonstrate your knowledge and passion for the industry, making you a more attractive candidate for the role.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s sales strategy, team dynamics, and future goals. This shows your genuine interest in the role and helps you assess if it’s the right fit for you, too.
