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- Tasks: Lead and motivate a small sales team in retirement living.
- Company: Growing retirement living business with a supportive culture.
- Benefits: £45,000 salary, uncapped commission, 35 days holiday, and private healthcare.
- Why this job: Enjoy autonomy and make a real impact in a consultative sales environment.
- Qualifications: Experience in sales management and a coaching-led leadership style.
- Other info: Opportunities for long-term progression and professional development.
The predicted salary is between 36000 - 60000 £ per year.
£45,000 basic + uncapped commission (realistic £60k OTE)
Full-time | Monday-Friday | Regional role (South / Cotswolds & South London)
If you’re an experienced Sales Manager who enjoys coaching people, not micromanaging them (and you want a role where your judgement, experience and emotional intelligence genuinely matter) this one’s worth your time.
This is an additional hire, not a replacement. The sales structure, commission scheme and leadership investment are already in place. What’s missing is the right person to step in, steady the ship across two established retirement living developments, and help a capable team convert strong enquiry levels into meaningful completions.
Why this role works for the right person
- You’ll inherit a small, engaged sales team (4 people across 2 sites).
- You’ll have autonomy to manage your diary, your sites and your leadership style.
- You’ll work with a Sales Director who is hands-on, commercially sharp and genuinely enjoys developing people.
- You’ll be trusted to improve conversion, pipeline management and sales performance without constant oversight.
- You’ll be supported by proper infrastructure: CRM, marketing investment, admin support and expensed travel.
This isn’t high-pressure transactional sales. It’s consultative, relationship-led selling in the later living / retirement housing space, where credibility, patience and customer experience matter just as much as numbers.
What you’ll actually be doing
- Leading, coaching and motivating a team of Sales Advisors.
- Managing the full sales pipeline from enquiry to completion.
- Improving conversion rates, forecasting and reporting.
- Being visible on-site, supporting appointments and key customer conversations.
- Working closely with marketing around events and local engagement.
- Spending time across two southern locations (travel fully expensed).
- Working pattern is Monday-Friday, 36 hours per week, with the occasional weekend event (planned well in advance).
What will help you succeed
- You’ll probably come from a background that includes:
- Sales Management / Sales Team Leadership.
- Property sales, new build, retirement living, later living or residential sales.
- Strong CRM discipline and pipeline management.
- A coaching-led leadership style (not command-and-control).
- Experience in retirement living or housing is a strong advantage: but strong sales leaders from adjacent property sectors will be considered.
What you get in return
- £45,000 basic salary
- Commission structure recently enhanced (OTE c. £60k)
- 35 days holiday
- Pension with matched contributions
- Structured leadership development & LinkedIn Learning
- Private healthcare contributions
- Discounts across travel, retail and lifestyle brands
- Long-term progression within a growing retirement living business
If you’re a Sales Manager looking for a role where trust, autonomy and quality matter, this could be a very strong next move.
Southern Sales Manager - Retirement Living - South West London employer: Deverell Smith Recruitment Ltd
Contact Detail:
Deverell Smith Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Southern Sales Manager - Retirement Living - South West London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the retirement living sector. Attend industry events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your coaching skills! When you get the chance to chat with hiring managers, highlight your experience in leading and motivating teams. Share specific examples of how you've helped others succeed – it’s all about that consultative approach they’re looking for.
✨Tip Number 3
Be prepared for the interview! Research the company and its values, especially around customer experience and relationship-led selling. Think about how your background in sales management aligns with their needs, and come ready to discuss how you can improve conversion rates and team performance.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. It shows you're serious about the role and gives us a chance to see your enthusiasm right from the start. Plus, it makes it easier for us to keep track of your application!
We think you need these skills to ace Southern Sales Manager - Retirement Living - South West London
Some tips for your application 🫡
Show Your Sales Savvy: Make sure to highlight your sales management experience in your application. We want to see how you've led teams and improved conversion rates in the past, especially in property or retirement living sectors.
Be Authentic: We value emotional intelligence and a coaching-led approach. Let your personality shine through in your written application. Share examples of how you've motivated teams without micromanaging them.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match our job description. Show us why you’re the perfect fit for this role in South West London.
Apply Through Our Website: For the best chance of success, apply directly through our website. It’s the easiest way for us to review your application and get you on the path to joining our team!
How to prepare for a job interview at Deverell Smith Recruitment Ltd
✨Know Your Sales Stuff
Make sure you brush up on your sales management experience, especially in property or retirement living. Be ready to discuss specific strategies you've used to improve conversion rates and manage a sales pipeline effectively.
✨Show Off Your Coaching Skills
Since this role values a coaching-led leadership style, prepare examples of how you've motivated and developed your team in the past. Think about times when you've helped someone grow without micromanaging them.
✨Understand the Customer Experience
This isn't just about numbers; it's about building relationships. Be prepared to talk about how you've enhanced customer experiences in previous roles and how you plan to do the same in this position.
✨Be Ready for Scenario Questions
Expect questions that assess your emotional intelligence and judgement. Think through scenarios where you've had to make tough decisions or handle difficult conversations, and be ready to share those stories.
