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- Tasks: Lead the marketing strategy and drive brand awareness for a top Build-to-Rent operator.
- Company: A leading Build-to-Rent operator known for community commitment and innovative living solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Why this job: Make a real impact on brand positioning and leasing performance in a fast-paced setting.
- Qualifications: Proven senior marketing experience with strong analytical and leadership skills.
- Other info: Join a diverse team and enjoy autonomy in a well-regarded brand.
The predicted salary is between 60000 - 75000 £ per year.
A leading Build-to-Rent operator with a portfolio of distinctive neighbourhoods across London and beyond, known for long-term tenancies, a no-fees approach, and a genuine commitment to community. We are looking for a Senior Marketing Manager to join us on a 12-month fixed-term contract and lead the marketing function during an exciting period for the business.
This is a senior, high-impact position reporting into the Senior Director of Operations, with 3-4 direct reports. You will own the full marketing strategy across the portfolio - from brand positioning and campaign delivery to social media, consumer PR and performance reporting.
Working closely with Leasing, Operations and Asset Management teams, you will ensure marketing activity is closely tied to occupancy performance and neighbourhood-level trading. You will be the brand guardian for both the master brand and individual neighbourhood brands, with a data-led approach at the heart of everything you do.
What you will be doing:
- Leading the development and delivery of an integrated marketing strategy across digital, social and brand channels
- Owning the annual marketing plan and translating business objectives into clear, actionable campaigns
- Driving enquiry generation and brand awareness across the portfolio
- Leading organic social media and content strategy aligned to brand personas
- Overseeing consumer PR and creative asset production
- Managing external agencies, partners and the overall marketing budget
- Leading and developing a team of 3-4, setting direction and supporting performance
- Using data and insight to monitor campaign effectiveness and inform decision-making
What we are looking for:
- Proven experience in a senior marketing role, ideally within BTR, PBSA, real estate or a similarly customer-focused environment
- A track record of delivering integrated marketing campaigns that drive lead generation and occupancy
- Strong analytical skills with hands-on experience of GA4, CRM platforms and social media management tools
- Experience managing agencies and working cross-functionally with operational and commercial teams
- A confident communicator and natural collaborator, comfortable influencing at all levels
- Experience managing and developing junior team members
- Commercially minded, creatively driven and comfortable in a fast-paced environment
Why this role?
This is a chance to work on a genuinely well-regarded BTR brand, with real scope and autonomy - leading a team, owning the strategy, and making a tangible impact on leasing performance and brand positioning.
We are an equal opportunity employer and are committed to building a diverse and inclusive workplace.
Senior Marketing Manager 12 Month FTC employer: Deverell Smith Ltd
Contact Detail:
Deverell Smith Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager 12 Month FTC
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way.
We think you need these skills to ace Senior Marketing Manager 12 Month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Manager. Highlight your experience in integrated marketing campaigns and any relevant achievements in the BTR or real estate sectors. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Don’t forget to mention your experience with data-led marketing strategies and team leadership.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Share examples of how you've used tools like GA4 or CRM platforms to inform your marketing strategies and improve performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Deverell Smith Ltd
✨Know Your Marketing Strategy Inside Out
Before the interview, make sure you thoroughly understand the company's current marketing strategy and how it aligns with their business objectives. Be ready to discuss how your experience can enhance their brand positioning and campaign delivery.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, prepare examples of how you've used data to drive marketing decisions in the past. Familiarise yourself with tools like GA4 and CRM platforms, and be ready to discuss specific campaigns where data played a crucial role.
✨Demonstrate Leadership Experience
As you'll be leading a team, it's essential to highlight your leadership style and experience. Prepare anecdotes that showcase how you've developed junior team members and collaborated cross-functionally with other departments to achieve marketing goals.
✨Be Ready to Discuss Brand Guardianship
The role involves being a brand guardian, so think about how you've managed brand integrity in previous positions. Be prepared to share your thoughts on maintaining brand consistency across various channels and how you would approach this for both the master brand and individual neighbourhood brands.