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- Tasks: Drive lead generation and optimise marketing campaigns for our accommodation business.
- Company: Dynamic accommodation company focused on performance-driven marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in a hands-on role with measurable results.
- Qualifications: 5+ years in performance marketing and strong digital campaign skills.
- Other info: Join a vibrant team and thrive in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
We're looking for a performance-driven Residential Marketing Manager to own lead generation, demand growth and social channels for our accommodation business. This is a hands-on, execution-focused role responsible for running acquisition campaigns, social channels, optimising user journeys, and turning marketing activity into qualified enquiries and confirmed bookings. It's ideal for an experienced marketing professional who thrives on results, testing, and seeing direct commercial impact.
Role Objectives
- Drive qualified leads and bookings for our accommodation offerings through performance-led marketing.
- Own the top- and mid-funnel: generating demand, capturing enquiries, and supporting conversion into sales.
- Ensure all marketing activity (content, paid media, OTAs, and email) is directly aligned to increasing occupancy and revenue.
- Leverage AI to automate and improve data analysis, execution and reporting.
Key Responsibilities
- Performance Marketing & Lead Generation
- Plan, launch, and optimise paid acquisition campaigns across Meta and Google to drive enquiries, viewings, and bookings.
- Manage lead funnels from first touch through to sales handover, ensuring clear tracking, attribution, and follow-up.
- Continuously test and optimise creatives, audiences, messaging, and landing pages to improve cost per lead and conversion rates.
- Content & Conversion Campaigns
- Create and manage performance-focused content across Instagram, TikTok, LinkedIn, and email, designed to drive clicks, enquiries, and bookings.
- Build and maintain a content and campaign calendar aligned with occupancy targets, promotions, events, and seasonal demand.
- Design conversion-driven assets (ads, landing visuals, brochures, decks, and email templates) using Canva or similar tools.
- Brief and collaborate with photographers and videographers to produce content that showcases the spaces, lifestyle, and wellness offering with a clear sales outcome.
- OTA & Booking Channel Optimisation
- Own and optimise all OTA listings (Airbnb, Expedia, etc.), ensuring listings are conversion-focused, regularly refreshed, and aligned with pricing and availability strategy.
- Test and improve listing copy, imagery, and positioning to increase enquiry volume, booking rate, and length of stay.
- Support direct-booking growth by aligning OTA traffic with retargeting, email capture, and direct enquiry journeys.
- Digital Growth & SEO Support
- Support SEO and organic lead generation through keyword research, blog and article drafting, and website updates that drive inbound enquiries.
- Work closely with sales and operations to ensure marketing activity reflects live availability, pricing, and demand.
- Reporting, Insights & Optimisation
- Track and report on performance metrics including leads, enquiries, bookings, cost per lead, conversion rate, and channel performance.
- Maintain up-to-date marketing decks and asset libraries for both B2B and B2C.
- Use data, trends, and customer insights to continuously refine campaigns and improve lead quality and booking outcomes.
Requirements
- 5+ years' experience in performance marketing, digital campaigns, or growth-focused content roles.
- Strong understanding of organic and paid social, lead funnels, and conversion optimisation.
- Hands-on experience with Meta Ads Manager, Google Ads, Canva, email platforms (Mailchimp/HubSpot), and Google Analytics.
- Commercial mindset with a clear focus on leads, bookings, and revenue impact.
- Strong copywriting and visual storytelling skills with a conversion-first approach.
- Highly organised, detail-oriented, and comfortable managing multiple campaigns simultaneously.
- Self-starter, comfortable owning performance outcomes end-to-end.
Residential Marketing Manager employer: Deverell Smith Ltd
Contact Detail:
Deverell Smith Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Residential Marketing Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in performance marketing and lead generation. Use real examples of campaigns you've run and the results you've achieved to impress potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you’re interested in, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in digital marketing and performance optimisation. Join webinars, read articles, and maybe even take a course. This shows you're committed and ready to hit the ground running when you land that job!
We think you need these skills to ace Residential Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Residential Marketing Manager. Highlight your experience in performance marketing and lead generation, and don’t forget to showcase any hands-on campaign management you've done!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific achievements in your past roles that align with the responsibilities listed in the job description.
Showcase Your Skills: Don’t just list your skills; demonstrate them! If you’ve used tools like Meta Ads Manager or Google Analytics, give examples of how you’ve leveraged these to drive results. We love seeing real-world applications!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Deverell Smith Ltd
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past campaigns. Whether it's lead generation rates, conversion percentages, or revenue growth, having these figures at your fingertips will show that you're results-driven and understand the commercial impact of your work.
✨Showcase Your Creativity
Bring examples of your best content and campaigns. Whether it’s a stunning Instagram post or a high-performing email template, showcasing your creative assets will demonstrate your ability to create engaging, performance-focused content that drives bookings.
✨Understand the Market
Research the company’s accommodation offerings and their current marketing strategies. Be ready to discuss how you would optimise their OTA listings or improve their social media presence. This shows that you’re proactive and have a genuine interest in their business.
✨Be Data-Driven
Prepare to discuss how you leverage data for decision-making. Talk about tools you’ve used, like Google Analytics or Meta Ads Manager, and how you've applied insights to refine campaigns. This will highlight your analytical skills and your commitment to continuous improvement.
