At a Glance
- Tasks: Support lead generation and create engaging content for digital marketing campaigns.
- Company: Join a dynamic accommodation business with a focus on innovation.
- Benefits: Gain hands-on experience, develop skills, and see your impact on bookings.
- Other info: Opportunity to work with creative tools and collaborate with talented teams.
- Why this job: Perfect for ambitious marketers wanting to grow in a fast-paced environment.
- Qualifications: 2-3 years of marketing experience and a passion for digital strategies.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for an ambitious Marketing Executive to support lead generation, content creation and digital marketing for our accommodation business. This is a hands-on role supporting the execution of marketing campaigns, managing social channels, updating OTA listings, and helping turn marketing activity into qualified enquiries and bookings. It is ideal for someone with 2-3 years' marketing experience who wants to develop their skills in performance marketing and see direct commercial impact.
Role Objectives
- Support lead generation and bookings for our accommodation offerings through digital marketing activities.
- Assist with creating and scheduling content across social channels, email campaigns, and paid advertising.
- Maintain and optimise OTA listings to drive enquiries and bookings.
- Help track marketing performance and contribute to testing and optimisation.
Key Responsibilities
- Performance Marketing & Campaign Support
- Assist with planning and executing paid acquisition campaigns across Meta and Google to drive enquiries, viewings, and bookings.
- Support lead tracking and attribution, ensuring enquiries are properly logged and handed over to sales.
- Help test different creatives, audiences, and messaging to improve cost per lead and conversion rates.
- Content Creation & Social Media
- Create and schedule performance-focused content across Instagram, TikTok, LinkedIn, and email, designed to drive engagement, clicks, and enquiries.
- Maintain a content calendar aligned with occupancy targets, promotions, events, and seasonal demand.
- Design marketing assets (social posts, ads, email templates, brochures) using Canva or similar tools.
- Coordinate with photographers and videographers to produce content that showcases the spaces, lifestyle, and wellness offering.
- OTA & Booking Channel Management
- Manage and optimise all OTA listings (Airbnb, Expedia, etc.), ensuring they are up-to-date, conversion-focused, and aligned with pricing and availability.
- Update listing copy, imagery, and positioning to improve enquiry volume and booking rates.
- Support direct-booking initiatives by assisting with email capture and retargeting campaigns.
- Digital Marketing & Website Support
- Support SEO and organic lead generation through basic keyword research, drafting blog content, and making website updates.
- Work with sales and operations to ensure marketing materials reflect current availability and pricing.
- Help maintain email marketing campaigns and subscriber lists.
- Reporting & Administration
- Track and report on key metrics including leads, enquiries, bookings, cost per lead, and channel performance.
- Maintain marketing asset libraries and presentation decks for both B2B and B2C audiences.
- Use campaign data and insights to identify opportunities for improvement.
Requirements
- 2-3 years' experience in a marketing role, ideally with exposure to digital campaigns, social media, or performance marketing.
- Basic understanding of social media platforms, email marketing, and lead generation.
- Hands-on experience with (or willingness to quickly learn) Meta Ads Manager, Google Ads, Canva, email platforms (Mailchimp/HubSpot), and Google Analytics.
- Strong copywriting skills and an eye for visual content.
- Highly organised with good attention to detail and ability to manage multiple tasks.
- Proactive, eager to learn, and comfortable working in a fast-paced environment.
- Commercial awareness and interest in understanding how marketing drives bookings and revenue.
Marketing Executive in London employer: Deverell Smith Ltd
Join our dynamic team as a Marketing Executive, where you'll thrive in a vibrant work culture that values creativity and innovation. With a focus on employee growth, we offer hands-on experience in performance marketing, allowing you to see the direct impact of your efforts on our accommodation business. Located in a bustling area, our company provides unique opportunities for collaboration and professional development, making it an excellent employer for those looking to make a meaningful contribution.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Deverell Smith Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Deverell Smith Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Deverell Smith Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Deverell Smith Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Deverell Smith Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Deverell Smith Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Deverell Smith Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Deverell Smith Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Deverell Smith Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Deverell Smith Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
