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- Tasks: Support lead generation and create engaging content for digital marketing campaigns.
- Company: Join a dynamic accommodation business with a focus on innovation.
- Benefits: Gain hands-on experience, develop skills, and see your impact on bookings.
- Why this job: Perfect for ambitious marketers wanting to grow in a fast-paced environment.
- Qualifications: 2-3 years of marketing experience and a passion for digital strategies.
- Other info: Opportunity to work with creative tools and collaborate with talented teams.
We are looking for an ambitious Marketing Executive to support lead generation, content creation and digital marketing for our accommodation business. This is a hands-on role supporting the execution of marketing campaigns, managing social channels, updating OTA listings, and helping turn marketing activity into qualified enquiries and bookings. It is ideal for someone with 2-3 years' marketing experience who wants to develop their skills in performance marketing and see direct commercial impact.
Role Objectives
- Support lead generation and bookings for our accommodation offerings through digital marketing activities.
- Assist with creating and scheduling content across social channels, email campaigns, and paid advertising.
- Maintain and optimise OTA listings to drive enquiries and bookings.
- Help track marketing performance and contribute to testing and optimisation.
Key Responsibilities
- Performance Marketing & Campaign Support
- Assist with planning and executing paid acquisition campaigns across Meta and Google to drive enquiries, viewings, and bookings.
- Support lead tracking and attribution, ensuring enquiries are properly logged and handed over to sales.
- Help test different creatives, audiences, and messaging to improve cost per lead and conversion rates.
- Content Creation & Social Media
- Create and schedule performance-focused content across Instagram, TikTok, LinkedIn, and email, designed to drive engagement, clicks, and enquiries.
- Maintain a content calendar aligned with occupancy targets, promotions, events, and seasonal demand.
- Design marketing assets (social posts, ads, email templates, brochures) using Canva or similar tools.
- Coordinate with photographers and videographers to produce content that showcases the spaces, lifestyle, and wellness offering.
- OTA & Booking Channel Management
- Manage and optimise all OTA listings (Airbnb, Expedia, etc.), ensuring they are up-to-date, conversion-focused, and aligned with pricing and availability.
- Update listing copy, imagery, and positioning to improve enquiry volume and booking rates.
- Support direct-booking initiatives by assisting with email capture and retargeting campaigns.
- Digital Marketing & Website Support
- Support SEO and organic lead generation through basic keyword research, drafting blog content, and making website updates.
- Work with sales and operations to ensure marketing materials reflect current availability and pricing.
- Help maintain email marketing campaigns and subscriber lists.
- Reporting & Administration
- Track and report on key metrics including leads, enquiries, bookings, cost per lead, and channel performance.
- Maintain marketing asset libraries and presentation decks for both B2B and B2C audiences.
- Use campaign data and insights to identify opportunities for improvement.
Requirements
- 2-3 years' experience in a marketing role, ideally with exposure to digital campaigns, social media, or performance marketing.
- Basic understanding of social media platforms, email marketing, and lead generation.
- Hands-on experience with (or willingness to quickly learn) Meta Ads Manager, Google Ads, Canva, email platforms (Mailchimp/HubSpot), and Google Analytics.
- Strong copywriting skills and an eye for visual content.
- Highly organised with good attention to detail and ability to manage multiple tasks.
- Proactive, eager to learn, and comfortable working in a fast-paced environment.
- Commercial awareness and interest in understanding how marketing drives bookings and revenue.
Marketing Executive in London employer: Deverell Smith Ltd
Contact Detail:
Deverell Smith Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns, social media posts, and any content you've created. This will give potential employers a taste of what you can do.
✨Tip Number 3
Be proactive! Don’t just wait for job openings; reach out to companies you admire and express your interest. You never know when they might need someone with your skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who want to make an impact.
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight your 2-3 years of marketing experience and any specific skills related to digital marketing, content creation, and lead generation. We want to see how your background aligns with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how you can contribute to our accommodation business. Be sure to mention any relevant campaigns you've worked on or successes you've had in previous roles.
Show Off Your Creativity: As a Marketing Executive, creativity is key! If you have examples of content you've created—like social media posts, email campaigns, or marketing materials—include them in your application. We love seeing how you can engage audiences and drive bookings!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining the StudySmarter team!
How to prepare for a job interview at Deverell Smith Ltd
✨Know Your Marketing Basics
Make sure you brush up on your marketing fundamentals, especially around digital campaigns and lead generation. Be ready to discuss your previous experiences and how they relate to the role, particularly any hands-on work you've done with Meta Ads Manager or Google Ads.
✨Showcase Your Creativity
Prepare to share examples of content you've created, whether it's social media posts, email campaigns, or marketing assets. If you have a portfolio, bring it along! Highlight your ability to design engaging content using tools like Canva, as this will be crucial for the role.
✨Understand the Company’s Market
Do some research on the accommodation business and its competitors. Familiarise yourself with their marketing strategies and think about how you could contribute to improving their OTA listings and driving bookings. This shows you're proactive and genuinely interested in the company.
✨Be Ready to Discuss Metrics
Since tracking performance is key in this role, be prepared to talk about how you've measured success in past campaigns. Bring examples of metrics you've tracked, such as cost per lead or conversion rates, and be ready to discuss how you used that data to optimise future efforts.
