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- Tasks: Drive leads and bookings through innovative marketing strategies and performance optimisation.
- Company: Join a dynamic team focused on transforming accommodation marketing.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact in the accommodation sector with your creative marketing skills.
- Qualifications: 5+ years in performance marketing and strong digital campaign experience required.
- Other info: Fast-paced environment with a focus on creativity and data-driven results.
The predicted salary is between 36000 - 60000 £ per year.
Role Objectives
- Drive qualified leads and bookings for our accommodation offerings through performance-led marketing.
- Own the top- and mid-funnel: generating demand, capturing enquiries, and supporting conversion into sales.
- Ensure all marketing activity (content, paid media, OTAs, and email) is directly aligned to increasing occupancy and revenue.
- Leverage AI to automate and improve data analysis, execution and reporting.
Key Responsibilities
- Performance Marketing & Lead Generation
- Plan, launch, and optimise paid acquisition campaigns across Meta and Google to drive enquiries, viewings, and bookings.
- Manage lead funnels from first touch through to sales handover, ensuring clear tracking, attribution, and follow-up.
- Continuously test and optimise creatives, audiences, messaging, and landing pages to improve cost per lead and conversion rates.
- Content & Conversion Campaigns
- Create and manage performance-focused content across Instagram, TikTok, LinkedIn, and email, designed to drive clicks, enquiries, and bookings.
- Build and maintain a content and campaign calendar aligned with occupancy targets, promotions, events, and seasonal demand.
- Design conversion-driven assets (ads, landing visuals, brochures, decks, and email templates) using Canva or similar tools.
- Brief and collaborate with photographers and videographers to produce content that showcases the spaces, lifestyle, and wellness offering with a clear sales outcome.
- OTA & Booking Channel Optimisation
- Own and optimise all OTA listings (Airbnb, Expedia, etc.), ensuring listings are conversion-focused, regularly refreshed, and aligned with pricing and availability strategy.
- Test and improve listing copy, imagery, and positioning to increase enquiry volume, booking rate, and length of stay.
- Support direct-booking growth by aligning OTA traffic with retargeting, email capture, and direct enquiry journeys.
- Digital Growth & SEO Support
- Support SEO and organic lead generation through keyword research, blog and article drafting, and website updates that drive inbound enquiries.
- Work closely with sales and operations to ensure marketing activity reflects live availability, pricing, and demand.
- Reporting, Insights & Optimisation
- Track and report on performance metrics including leads, enquiries, bookings, cost per lead, conversion rate, and channel performance.
- Maintain up-to-date marketing decks and asset libraries for both B2B and B2C.
- Use data, trends, and customer insights to continuously refine campaigns and improve lead quality and booking outcomes.
Requirements
- 5+ years' experience in performance marketing, digital campaigns, or growth-focused content roles.
- Strong understanding of organic and paid social, lead funnels, and conversion optimisation.
- Hands-on experience with Meta Ads Manager, Google Ads, Canva, email platforms (Mailchimp/HubSpot), and Google Analytics.
- Commercial mindset with a clear focus on leads, bookings, and revenue impact.
- Strong copywriting and visual storytelling skills with a conversion-first approach.
- Highly organised, detail-oriented, and comfortable managing multiple campaigns simultaneously.
- Self-starter, comfortable owning performance outcomes end-to-end.
Residential Marketing Manager in City of London employer: Deverell Smith Ltd
Contact Detail:
Deverell Smith Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Residential Marketing Manager in City of London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential employers on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work in performance marketing and content creation. This is your chance to shine and demonstrate how you can drive leads and bookings.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their marketing strategies, and come armed with ideas on how you can improve their lead generation and conversion rates. We want to see your passion and knowledge!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and eager to join our team!
We think you need these skills to ace Residential Marketing Manager in City of London
Some tips for your application 🫡
Show Off Your Experience: Make sure to highlight your 5+ years of experience in performance marketing and digital campaigns. We want to see how you've driven leads and bookings in previous roles, so don’t hold back on the details!
Tailor Your Application: Customise your application to reflect the job description. Use keywords from the role objectives and responsibilities to show us you understand what we're looking for. This will help your application stand out!
Be Creative with Content: Since this role involves creating performance-focused content, showcase your copywriting and visual storytelling skills. Include examples of past campaigns or projects that demonstrate your ability to drive conversions.
Keep It Professional Yet Personal: While we love a friendly tone, make sure your application is polished and professional. Show us your personality, but keep it relevant to the role. And remember, apply through our website for the best chance!
How to prepare for a job interview at Deverell Smith Ltd
✨Know Your Numbers
Make sure you come prepared with specific metrics from your past roles. Whether it's conversion rates, lead generation statistics, or campaign performance, having these figures at your fingertips will show that you understand the importance of data in driving results.
✨Showcase Your Creativity
Be ready to discuss examples of content you've created that drove engagement and conversions. Bring along a portfolio or examples of your work, especially if they include successful campaigns on platforms like Instagram or TikTok. This will highlight your ability to create performance-focused content.
✨Understand the Market
Research the company’s accommodation offerings and their current marketing strategies. Be prepared to discuss how you would optimise their OTA listings or improve their paid acquisition campaigns. Showing that you’ve done your homework will impress the interviewers.
✨Ask Insightful Questions
Prepare thoughtful questions about the company's marketing goals, challenges they face in lead generation, or how they leverage AI in their strategies. This not only shows your interest but also your strategic thinking and understanding of the role's objectives.
