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- Tasks: Lead and execute organic social media activity on Instagram and TikTok.
- Company: Fast-growing international business in the consumer goods sector.
- Benefits: Opportunity to shape brand voice and work with diverse teams.
- Why this job: Take ownership of social channels and make a real impact.
- Qualifications: Experience managing social media for regulated products and strong knowledge of Instagram and TikTok.
- Other info: Dynamic role with autonomy and collaboration across various departments.
The predicted salary is between 28800 - 48000 £ per year.
We're working with a fast-growing international business operating in a highly regulated consumer goods sector, looking to hire a hands-on Social Media Manager to build and own its organic social presence. This is a rare opportunity to take ownership of social channels from the ground up and define brand voice in a complex but exciting category.
The Role: You'll be responsible for leading and executing organic social media activity, with a strong focus on Instagram and TikTok. This is a hands-on role where execution matters just as much as strategy. You'll work closely with in-house teams across design, content, ecommerce, SEO, PR, and customer engagement, with the autonomy to shape how social supports wider commercial and brand goals.
Key Responsibilities:
- Own and operate organic social media channels, primarily Instagram and TikTok
- Develop and maintain a consistent, compliant brand voice across platforms
- Plan, create, post, and optimise organic content
- Navigate and work within platform restrictions for regulated products
- Monitor performance and continuously improve content and engagement
- Collaborate cross-functionally to align social with wider marketing activity
- Contribute to the broader social and corporate strategy (including LinkedIn)
What We're Looking For:
- Proven experience managing social media for regulated or restricted product categories
- Strong hands-on experience with Instagram and TikTok
- Deep understanding of Meta and TikTok content policies and how to work within them
- UK market expertise; German market experience is a strong advantage
- A practical, execution-focused mindset with strategic thinking capability
- Comfortable owning channels end-to-end, from planning to posting
Social Media Manager in London employer: Develop
Contact Detail:
Develop Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Manager in London
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own social profiles reflect the skills you want to showcase. Post engaging content, interact with followers, and demonstrate your understanding of brand voice—especially on Instagram and TikTok.
✨Tip Number 2
Network like a pro! Connect with industry professionals on LinkedIn and engage with their content. This not only helps you learn more about the sector but also puts you on their radar when opportunities pop up. Plus, it’s a great way to show off your knowledge of the UK market!
✨Tip Number 3
Show us your strategy! When you get the chance to chat with potential employers, be ready to discuss how you would approach building their organic social presence. Share ideas for content that aligns with their brand voice and how you’d navigate platform restrictions—this will set you apart!
✨Tip Number 4
Don’t forget to apply through our website! We’re all about making connections, and applying directly shows your enthusiasm. Plus, it gives us a chance to see your application in the best light. So, hit that apply button and let’s get you started on this exciting journey!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Show Your Passion for Social Media: When you're writing your application, let your enthusiasm for social media shine through! Share examples of how you've successfully managed social channels, especially Instagram and TikTok, to demonstrate that you’re not just experienced but genuinely excited about the role.
Tailor Your Application: Make sure to customise your application to reflect the specific requirements mentioned in the job description. Highlight your experience with regulated products and your understanding of content policies on platforms like Meta and TikTok. This shows us that you’ve done your homework!
Be Clear and Concise: We love a well-structured application! Keep your writing clear and to the point. Use bullet points where necessary to make it easy for us to see your key achievements and skills. Remember, we want to know how you can contribute to our brand voice and social strategy.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for both of us!
How to prepare for a job interview at Develop
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Instagram and TikTok, as these are the key platforms for the role. Familiarise yourself with their latest features, trends, and content policies, especially regarding regulated products. This will show your potential employer that you’re not just a user but a strategic thinker who can navigate the complexities of these platforms.
✨Showcase Your Brand Voice Skills
Prepare examples of how you've developed and maintained a consistent brand voice in previous roles. Bring along case studies or metrics that demonstrate your success in engaging audiences. This will help illustrate your ability to shape a brand's identity in a regulated environment.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with various teams, think about times when you’ve successfully collaborated with others. Be prepared to discuss how you’ve aligned social media strategies with broader marketing goals, and how you can contribute to a cohesive corporate strategy.
✨Prepare for Performance Metrics
Understand the key performance indicators (KPIs) relevant to social media, especially in a regulated sector. Be ready to talk about how you’ve monitored performance and optimised content based on engagement data. This shows that you’re not just about posting but also about driving results.
