Senior Consultant - Marketing Science

About the Agency: With over 500 employees working across some of the UK’s leading brands including the John Lewis Partnership, Virgin Media O2, British Airways, Specsavers, HM Government, LNER, Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference. We work hard at creating a spirit and atmosphere that inspires our people to be considerate, honest, and professional whilst also being stimulating, imaginative and inspirational. We want people who are great to work with, fun to be with and who genuinely care about each other, our clients, our media partners and doing great work. In return, we provide an amazingly collaborative culture, where open communication and an unwavering commitment to diversity of thinking, background and skillsets runs through everything we do. All backed up by the highest standards of training, development and support in the industry; so much so, that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 12th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year, showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work List for 2023 with an impressive 84% engagement rate.

About the Role: Reporting To: Head of Analytics Direct Reports: N/A Working in Collaboration: MG Analytics, MG Consult and Wider MG teams. MG Analytics play a vital role in ensuring that our clients realise the full potential of their marketing investment for maximum growth. This role is for a leader within this team, with significant project and line management responsibilities. The role will suit a candidate who is passionate about analytics, focused on addressing business questions and wants to influence media and business decision making. The successful candidate would have experience leading small teams on analytical projects that deliver clear, consultative insights in a way that influences client’s marketing outputs. Consultants are the driving force of the team, distilling client questions into model form and using those to create implementational outputs that improve our client’s business.

Responsibilities:

• CLIENTS & COMMERCIALS: Solutions focused, forward thinking and organised, you will have growing experience in managing client relationships. You will take responsibility for client engagement, ranging from project delivery to broader consultancy and working closely with more senior members of the team around solutions upsell. This will require developing strong relationships across agency contacts and clients, acting as an expert in your field. Your experience delivering a wide range of marketing analytics projects will mean you play a fundamental role in the seamless oversight and delivery of existing scopes of work as well as beginning to support on the identification of new commercial and client growth opportunities.
• TALENT & CULTURE: We are looking for a capable manager who wants to contribute to the creation of cohesive, motivated and effective teams. As such, we expect a role model for the junior members of the team, setting clear direction and expectations to ensure smooth delivery and high-quality standards. The role will suit a collaborative and confident team player with demonstrable experience contributing to driving marketing effectiveness. They must be willing to take a lead in the Advanced Analytics community, sharing and collaborating with other analysts. You will begin to take on day to day coaching and development of the team working on your projects, line management responsibility and the professional and technical development of more junior team members.
• FUTURE GROWTH & PRODUCT: We want someone enthusiastic about creating something new, who is excited to contribute to the development of new solutions and analytical approaches – working closely with other specialist services, agency teams, and the wider analytics teams.
• TECHNICAL CAPABILITIES: A strong presenter with the ability to tell engaging and insightful stories with data. Ideally with strong experience in econometrics you can ensure all output is technically excellent and addresses client questions – including the ones they may not have articulated fully, and that all output is fit for purpose, consistent and accurate. We don’t believe any one tool fits all but look for excellent use of a mix of R, SQL, Python, Excel, PowerPoint and other approaches.

Be Your Best: We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially to let us know how we can support you.

Diversity, Equity & Inclusion at OMG: At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.