Google Marketing Platform Solutions Consultant

The Role

As a Google Marketing Platform Solutions Consultant, you will support clients in scoping and implementing advanced marketing use cases using the cutting-edge technology featured in Google Analytics (GA4) and GMP. Your expertise will help drive better marketing outcomes for our clients by becoming their trusted data, technology, and measurement partner. You will work closely with our clients, media buying teams, our partners at Google, and our expert specialists in Digital Analytics, Ad Tech, Conversion Optimisation and Cloud.

Responsibilities

• Solution Design: Deliver audits and discovery workshops to interrogate client challenges, identifying opportunities to improve performance with TRKKN solutions. Identify and define marketing use cases that can be addressed using GA4 and GMP technologies. Create and maintain comprehensive documentation for solution design and architecture.
• Client Engagement: Collaborate with clients to understand their marketing goals, challenges, and requirements. Be a trusted expert and partner for clients in their digital maturity roadmap. Regular and proactive communication to update internal and external stakeholders. Conduct training sessions and workshops for clients to enhance their understanding and usage of GA4 and GMP features. Communicate the benefits of the technology around the marketing and business outcomes. Keep your clients informed of key market updates & Google product news.
• Implementation: Lead the implementation of GA4 and GMP solutions, collaborating with client-side contacts, media buying teams, Google, and our subject matter experts. Oversee analysis and measurement of the performance of implemented solutions, making recommendations for improvements and optimizations.
• Product Innovation: Collaborate with internal specialist teams to develop new solutions for clients. Stay up-to-date on the latest digital media technology trends and technologies, and evaluate how they can be applied to client challenges. Collaborate with our partners at Google to understand their product roadmap, considering how new and upcoming products could benefit our clients. With support from our Marketing and Design teams, develop marketing content such as blog posts and case studies that showcase your expertise and success on advanced client projects.

Qualifications

• Technical Skills: Certifications in GMP products, including Google Analytics, Google Tag Manager, Google Ads, Search Ads 360, Display & Video 360, Campaign Manager, and BigQuery. Strong understanding of the best practices and data integration features across GMP products.
• Experience: Proven track record of delivering technical projects for marketing use cases, such as GA4 migration, server-side tagging, audience activations, value-based bidding, offline data imports, and customer data platform (CDP) implementation. Experience in developing and documenting technical solutions for customers or stakeholders. Familiarity with measurement methodologies such as causal impact analysis and geo experiments for isolating incremental value.
• Communication and Project Management: Excellent verbal and written communication skills, with the ability to convey technical concepts to non-technical audiences. Proven experience in managing multiple projects and delivering results within deadlines. Strong attention to detail and organisational skills.

About the Agency: Omnicom Media Group UK (OMG UK) is the media division of Omnicom Group Inc., headquartered in London with offices in Manchester and Newcastle. OMG UK exists to power its four UK agencies – OMD UK, MG OMD, PHD UK, and Hearts & Science. The four agencies have open access to OMG UK’s Centres of Excellence which provide market-leading capabilities across Digital Marketing, Creative Solutions, Investment and Futures.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.