Commercial Lead - Sports Sponsorship

About the Role

Ignite, the rights holder consultancy and sales arm of OMG, is looking for a Commercial Lead to drive high-value sponsorships and bring outstanding partnership opportunities to our network of domestic and international clients. Reporting to the Commercial Director, you’ll lead key rights holder accounts, secure new business, negotiate major deals, and manage a Commercial Executive. Working across the Omnicom ecosystem, you’ll build relationships, unlock opportunities, and deliver impactful partnerships.

About You

You’re a proven dealmaker with a strong sales track record and deep industry connections. With expert marketing and sports marketing knowledge, you understand how to create value and influence at a senior level. You thrive in a fast-paced environment and have experience within agency networks. If you’re ready to make an impact, we’d love to hear from you.

About Ignite

We are Ignite, a sport sponsorship sales agency rooted in Omnicom Media Group and affiliated with the sport and entertainment agency, Fuse. We’ve been around since 2023 and are now looking to scale the business within the UK and Europe. Our MO is simple and distinct; we bring high-profile, often ‘first-look’ opportunities to the scale and depth of Omnicom clients, globally.

Our point of difference stems from our roots. Because we are part of a major advertising network, we’re brand-led. This means that we leverage the phenomenal capability of our network to position sport as a solution to genuine marketing problems. We sell rights, but we double down on the business case for investment with intelligence stemming from tools, group know-how, and muscle memory across numerous brand sectors.

Despite being a young business, we’ve worked with some of the most prominent sports properties, from Ferrari F1 to the RFU and Baller League. Our team blends significant ‘agency side’ consulting experience with commercial roles at numerous rights holders. This gives us the balance required to fulfill our remit within a demanding marketing landscape.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase their talents, and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or, if you would feel more comfortable, you can email us confidentially to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion, and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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