At a Glance
- Tasks: Lead the Asda Rewards strategy and manage exciting loyalty offers for customers.
- Company: Join Asda X, a forward-thinking team focused on customer loyalty.
- Benefits: Enjoy a competitive salary, car allowance, bonus, and generous discounts.
- Other info: Flexible hybrid working model with opportunities for personal growth.
- Why this job: Be part of a dynamic environment where your ideas can shape customer experiences.
- Qualifications: Experience in marketing and project management; loyalty programme knowledge is a plus.
The predicted salary is between 50000 - 60000 £ per year.
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We have an exciting opportunity for a Loyalty/Trade Planning Manager to join our Customer Loyalty team under Asda X. The role is responsible for formulating and managing the offer platform as part of the loyalty programme (Asda Rewards). Core deliverables include ownership of the Asda Rewards offer strategy and execution of these offers to the customer. The role reports into the Senior Manager for Loyalty Commercial Propositions.
What you'll do:
- Development and Ownership of the total rewards activity plan across total business, ensuring the strength of offers for customers and aligning any activity with system implementation timings.
- Managing the work flow of the team, and prioritising key rewards deliverables in wider teams such as design, tech, marketing and CRM.
- Execution of offers in the Loyalty App ensuring that all offers are accurate and are executed right first time.
- Improving the offer management systems and being the expert on usage of the system.
- Sitting in key forums with wider business and senior leadership to advise on requirements, timings and customer user journey.
- Development and execution of our segmented offers strategy, getting tailored and personalised offerings to individuals or sets of customers.
- Working with the Data Science team to create these audiences/personas and execute a relevant trade plan.
- Reporting and insight on offer performance and working alongside data/commercial to improve offerings for the future.
- Testing any new functionality or offer requirements alongside wider teams; Asda tech, third party development agencies and testing teams to ensure successful implementation.
- Building a new foundation of processes to fit within current business ways of working or developing entirely new ways to execute the offers that are fit for the future.
How you'll do it:
- Experience of working with marketing, commercial, buying, supply, online and mod planning teams.
- Competently analyse insight, data and reporting to spot business opportunities and develop brand new propositions.
- Knowledge of loyalty programmes is preferred but not essential.
- Strong project management skills to manage critical paths of all activity delivered for customers on time and right first time.
- Have a collaborative approach to working and building strong relationships across the business.
- Experience of managing and developing a high performing team.
Who you'll work with:
- Operations, Customer Marketing, Technology, Commercial, Legal, Finance, Contact Centre and Colleague Comms.
- Third Party agencies and external partners.
Work Where it Works:
Our hybrid way of working gives you the choice to work where it works. This enables you to choose where you'll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team, as well as across our network of stores and depots.
In return you will receive an exceptional benefits package including:
- £5,700 car allowance if applicable.
- Discretionary company bonus.
- Company pension up to 7% matched.
- 10% colleague discount with extra discount days run throughout the year.
- Free city centre parking.
- Plus much more!
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves.
ASDA Rewards - Trade Planning Manager employer: Dev
Contact Detail:
Dev Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ASDA Rewards - Trade Planning Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Asda or in similar roles. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for the interview by researching Asda's values and recent initiatives. Show us that you’re not just another candidate; you’re genuinely interested in what we do and how you can contribute to our mission.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Trade Planning Manager. We want to hear about your experience with loyalty programmes and how you can bring fresh ideas to the table.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re serious about joining the Asda family.
We think you need these skills to ace ASDA Rewards - Trade Planning Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Trade Planning Manager role. Highlight your experience with loyalty programmes and project management, as these are key aspects of the job. We want to see how your skills align with what we're looking for!
Show Your Passion: Let your enthusiasm for customer loyalty and innovative marketing shine through in your application. Share examples of how you've successfully executed similar strategies in the past. We love seeing candidates who are genuinely excited about the role!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use bullet points where possible to make your achievements stand out. We appreciate clarity and want to quickly understand why you're a great fit for us!
Apply Through Our Website: Don't forget to submit your application through our official website! This ensures that your application gets to the right people and helps us keep track of all candidates. We can't wait to hear from you!
How to prepare for a job interview at Dev
✨Know Your Stuff
Before the interview, dive deep into Asda Rewards and its loyalty programme. Understand the current offers, how they work, and what makes them appealing to customers. This knowledge will help you demonstrate your passion for the role and show that you're ready to contribute from day one.
✨Showcase Your Project Management Skills
Since this role involves managing critical paths and ensuring timely delivery of offers, be prepared to discuss your project management experience. Bring examples of past projects where you successfully coordinated teams and met deadlines, highlighting your ability to juggle multiple tasks in a fast-paced environment.
✨Emphasise Collaboration
This position requires working closely with various teams like marketing, tech, and data science. Share specific instances where you've built strong relationships across departments. Highlight your collaborative approach and how it led to successful outcomes, as teamwork is key in this role.
✨Prepare Insightful Questions
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful queries about the future of the Asda Rewards programme, the team dynamics, or how success is measured in this role. This shows your genuine interest and helps you assess if the company culture aligns with your values.