b Overview /b p As Digital Marketing Manager - Marketing Technology at DHL Express, you will build and evolve a Europe-wide measurement framework to quantify the impact of digital marketing investments. You will collaborate with country teams, IT and senior stakeholders to drive data-driven decisions, optimize performance and support global and local initiatives. You will lead measurement, reporting and governance in a fast-paced, continental setting with a focus on growth and compliance. /p b Responsibilities /b ul li Develop and implement a unified measurement strategy across multiple European markets /li li Establish robust conversion tracking across digital sales, lead generation, retail and customer service /li li Create dashboards and reports using Power BI, Looker Studio and other visualization tools /li li Analyze large datasets from websites, paid media, CRM, finance systems and touchpoints /li li Measure and optimize ROAS, CPC, CPL and conversion rates /li li Provide actionable recommendations to improve marketing effectiveness and acquisition /li li Collaborate with country marketing teams to raise digital measurement maturity /li li Support website enhancement projects with requirements gathering, testing and post-launch validation /li li Ensure GDPR compliance and data governance across marketing tech and tracking /li li Advise stakeholders to make smarter decisions using data and insights /li li Leverage marketing automation and audience segmentation to enhance customer experience and revenue growth /li /ul b Key requirements /b ul li 6+ years in marketing analytics, digital measurement, MarTech or related field /li li Hands-on experience with Google Analytics and/or Adobe Analytics /li li Experience with Google Tag Manager and/or Adobe Launch /li li Experience with conversion tracking and attribution frameworks /li li Strong understanding of digital marketing, lead generation and performance marketing /li li Experience creating dashboards/reports in Power BI/Looker Studio or similar /li li Data Layer design and extraction experience /li li Experience with CMS and CRM platforms /li li Familiarity with Consent Management Platforms and privacy-compliant data collection practices /li /ul ul li Analytical and commercially-minded /li li Ability to translate technical concepts into business insights /li li Influences and engages stakeholders at all levels /li li JavaScript tracking implementations /li li HTML/CSS proficiency /li li SQL and/or Python (basic) /li /ul
Digital Marketing Manager - Marketing Technology employer: Deutsche Post DHL
DHL is an exceptional employer, offering a dynamic work environment where innovation and leadership thrive. As the General Manager of a cutting-edge logistics facility, you'll not only shape operational strategies but also foster a high-performing culture that values inclusivity and employee growth. With comprehensive benefits including a generous pension scheme, access to 24/7 GP consultations, and numerous lifestyle discounts, DHL is committed to supporting your professional journey while ensuring you can make a meaningful impact in the logistics industry.
