At a Glance
- Tasks: Lead digital marketing measurement and optimise performance across Europe.
- Company: Join DHL Express, a global leader in logistics and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative culture focused on growth and compliance.
- Why this job: Make a real impact on data-driven marketing strategies in a dynamic environment.
- Qualifications: 6+ years in marketing analytics with strong technical skills.
The predicted salary is between 36000 - 44000 £ per year.
Overview
As Digital Marketing Manager - Marketing Technology at DHL Express, you will build and evolve a Europe-wide measurement framework to quantify the impact of digital marketing investments.
You will collaborate with country teams, IT and senior stakeholders to drive data-driven decisions, optimize performance and support global and local initiatives.
You will lead measurement, reporting and governance in a fast-paced, continental setting with a focus on growth and compliance.
Responsibilities
- Develop and implement a unified measurement strategy across multiple European markets
- Establish robust conversion tracking across digital sales, lead generation, retail and customer service
- Create dashboards and reports using Power BI, Looker Studio and other visualization tools
- Analyze large datasets from websites, paid media, CRM, finance systems and touchpoints
- Measure and optimize ROAS, CPC, CPL and conversion rates
- Provide actionable recommendations to improve marketing effectiveness and acquisition
- Collaborate with country marketing teams to raise digital measurement maturity
- Support website enhancement projects with requirements gathering, testing and post-launch validation
- Ensure GDPR compliance and data governance across marketing tech and tracking
- Advise stakeholders to make smarter decisions using data and insights
- Leverage marketing automation and audience segmentation to enhance customer experience and revenue growth
- Key requirements
- 6+ years in marketing analytics, digital measurement, Mar Tech or related field
- Hands-on experience with Google Analytics and/or Adobe Analytics
- Experience with Google Tag Manager and/or Adobe Launch
- Experience with conversion tracking and attribution frameworks
- Strong understanding of digital marketing, lead generation and performance marketing
- Experience creating dashboards/reports in Power BI/Looker Studio or similar
- Data Layer design and extraction experience
- Experience with CMS and CRM platforms
- Familiarity with Consent Management Platforms and privacy-compliant data collection practices
- Analytical and commercially-minded
- Ability to translate technical concepts into business insights
- Influences and engages stakeholders at all levels
- Java Script tracking implementations
- HTML/CSS proficiency
- SQL and/or Python (basic)
Digital Marketing Manager - Marketing Technology in Colnbrook employer: Deutsche Post DHL
DHL is an exceptional employer, offering a dynamic work environment where innovation and leadership thrive. As the General Manager of a cutting-edge logistics facility, you'll not only shape operational strategies but also foster a high-performing culture that values inclusivity and employee growth. With comprehensive benefits including a generous pension scheme, access to 24/7 GP consultations, and numerous lifestyle discounts, DHL is committed to supporting your professional journey while ensuring you can make a meaningful impact in the logistics industry.
