At a Glance
- Tasks: Lead innovative marketing automation campaigns and enhance customer journeys using Salesforce Marketing Cloud.
- Company: Join a dynamic marketing team at a forward-thinking company in the UK.
- Benefits: Enjoy a competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Collaborative environment with opportunities to work on strategic initiatives and develop your skills.
- Why this job: Make a real impact by driving data-driven marketing strategies and engaging with diverse audiences.
- Qualifications: 5+ years in digital marketing, with expertise in Salesforce and marketing automation tools.
The predicted salary is between 45000 - 50000 £ per year.
We are seeking a data-driven and innovative Marketing Automation Specialist to join our growing marketing team. In this role, you will be the driving force behind our marketing automation, cross-channel campaign execution, and customer journey orchestration. The ideal candidate will have extensive hands-on experience with Salesforce Marketing Cloud (SFMC), with a specific focus on utilising Marketing Cloud Next features to elevate our personalisation and automation strategies. You will bridge the gap between marketing strategy and technical execution, ensuring seamless data integration and highly targeted audience engagement. This is a predominantly remote role, with occasional travel required to company offices and other locations as business needs dictate.
Key Responsibilities
- Campaign Management & Execution: Design, build, test, and deploy complex, automated multi-channel marketing campaigns (email, SMS, push notifications) within Marketing Cloud Next.
- Journey Orchestration: Utilise Journey Builder to map out and execute sophisticated lifecycle journeys, trigger-based campaigns, and real-time customer interactions.
- Salesforce Ecosystem Integration: Business Process owner for marketing within the wider company CRM management. Maintain and optimise the integration between Marketing Cloud and Salesforce CRM (Sales Cloud/Service Cloud) to ensure seamless data flow, accurate segmentation, and robust lead management.
- Data & Segmentation: Build targeted subscriber lists, data extensions, and audience segments. Utilise SQL queries and Einstein AI features within SFMC to optimise audience targeting.
- Personalisation & Dynamic Content: Implement advanced personalisation frameworks using AMPscript and dynamic content blocks to deliver tailored experiences at scale.
- Analytics & Reporting: Track, analyse, and report on campaign performance metrics (KPIs) using Marketing Cloud Intelligence (Datorama) or native reporting tools, providing actionable insights for continuous improvement.
- A/B Testing & Optimization: Conduct regular A/B testing on subject lines, content layouts, send times, and user journeys to maximise open rates, click-through rates, and conversions.
Skills, Knowledge & Expertise
- Experience: 5+ years of experience in digital marketing, with a heavy emphasis on marketing automation and CRM platforms.
- Salesforce Expertise: Deep, hands-on knowledge of the Salesforce ecosystem, including a strong understanding of how CRM data interacts with marketing automation tools.
- Marketing Cloud Next Proficiency: Proven experience navigating and implementing strategies within the updated Marketing Cloud Next interface and feature set.
- Technical Skills: Proficiency in creating and managing Data Extensions. Familiarity with AMPscript for dynamic content personalisation. Basic to intermediate knowledge of SQL for data segmentation and querying. Understanding of HTML/CSS for email template troubleshooting.
- Interpersonal skills: Ability to work closely with multiple teams, stakeholders and senior leaders of the business. Bring together teams and lead on strategic initiatives to drive demand into the business.
- Analytical Mindset: Strong ability to interpret data, identify trends, and translate analytics into strategic marketing decisions.
- Certifications (Preferred): Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Consultant, or Administrator certifications are highly desirable.
Marketing Automation Manager in Madeley employer: DeterTech Holdings Limited
As a Country Manager in the UK, you will join a dynamic and innovative team that prioritises employee growth and development within a supportive work culture. Our commitment to high-quality service delivery and sustainable revenue growth is matched by our dedication to fostering a collaborative environment where your contributions are valued and recognised. With opportunities for continuous improvement and a focus on operational excellence, this role offers a meaningful career path in a thriving market.
Contact Details:
DeterTech Holdings Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager in Madeley
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DeterTech Holdings Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DeterTech Holdings Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DeterTech Holdings Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DeterTech Holdings Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Manager in Madeley
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DeterTech Holdings Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DeterTech Holdings Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about DeterTech Holdings Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DeterTech Holdings Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DeterTech Holdings Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DeterTech Holdings Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
