At a Glance
- Tasks: Lead product strategy and marketing for established brands in a dynamic environment.
- Company: Join a leading company in the electrical wholesale and retail sectors.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape brand direction.
- Other info: Collaborative culture with opportunities for professional development.
- Why this job: Make a significant impact on product innovation and commercial growth.
- Qualifications: 10+ years in senior product or marketing roles with strong leadership skills.
The predicted salary is between 70000 - 90000 £ per year.
Department: Product Management & Marketing
Location: Chalton, Luton
Reports To: Commercial Director
The Opportunity
A high-profile leadership role with strategic and operational responsibility for the company’s product and marketing agenda across a portfolio of established brands and product categories, serving both the electrical wholesale and retail/DIY channels. The successful candidate will play a pivotal role in shaping category direction, enhancing brand equity, and driving sustained commercial growth across both core and emerging product categories. Reporting to the Commercial Director and with overall accountability for leading the company’s Product Management function and Marketing team (through the Head of Marketing), the role requires strong alignment between product strategy, brand development, channel activation, and commercial growth.
The ideal candidate will bring strong commercial acumen, a track record of leading high performance teams and cross functional initiatives, and the ability to translate market insight into compelling product, innovation, brand positioning and go-to-market strategies.
Job Responsibilities
- Product Strategy & Portfolio Leadership: Define and lead the product strategy across multiple categories and brands, aligned with long-term business objectives and developed in consultation with key stakeholders. Shape and optimise the product portfolio to maximise commercial performance, margin and market relevance. Identify and prioritise innovation and growth opportunities, ensuring a structured, insight-led approach to product development and lifecycle management.
- Brand & Marketing Leadership: Set the overarching brand, product and marketing strategy, establishing clear positioning, differentiation, and long-term brand equity across all channels, with input from and alignment with the key stakeholders. Lead the Head of Marketing to translate strategic priorities into best-in-class execution across traditional and digital formats for each brand, tailored to the relevant sales channels and target segments. Define priorities and allocate marketing resources to maximise return and support strategic growth objectives.
- Commercial & Strategic Impact: Drive profitable growth through alignment of product strategy, pricing, brand positioning and channel activation, informed by stakeholder insight. Partner with sales and commercial leads to translate product and marketing strategies into tangible revenue and margin outcomes.
- Leadership & Cross-Functional Coordination: Build and lead high performing Product Management and Marketing functions, setting clear expectations, and driving capability, accountability and results. Ensure strong cross functional alignment across product management, product development, marketing, sales, and commercial teams to deliver effective market execution. Lead complex cross-functional programmes and contribute at senior management team level, ensuring delivery against strategic priorities through effective stakeholder engagement and collaboration.
Essential Skills & Experience:
- 10+ years’ experience in senior product, marketing, category, or commercial leadership roles within electrical, construction, home improvement, or closely related sectors.
- Proven track record of leading and developing high-performing, multi-disciplinary teams across product management and marketing functions.
- Strong understanding of electrical wholesale, retail, and DIY distribution channels and their commercial dynamics.
- Demonstrated ability to translate market, customer, and competitor insight into effective product, brand, and go-to-market strategies that deliver profitable growth.
- Strong strategic planning, prioritisation, and programme leadership skills, with the ability to manage multiple initiatives in a fast-paced environment.
- Excellent communication and stakeholder management skills, with the ability to influence at senior level and align cross-functional teams behind a clear strategy.
Desirable
- Background in technical or electrical product sectors.
- Familiarity with ERP and PIM systems.
- Relevant degree in Marketing, Business, Engineering, or a related discipline.
Personal Attributes:
- Strategic and commercially minded, with the ability to balance long-term vision with hands‑on execution.
- Strong leadership presence, with the credibility to coach and develop managers, challenge constructively, and drive accountability.
- Confident decision-maker who is comfortable navigating complex stakeholder groups and competing priorities.
- Collaborative, resilient and adaptable, with the energy and judgement to lead effectively in a fast‑paced environment.
Head of Product Management & Marketing in Luton employer: Deta Electrical
As a leading employer in the electrical wholesale and retail sector, we offer an exciting opportunity for the Head of Product Management & Marketing to shape our product and marketing strategies from our Chalton, Luton location. Our dynamic work culture fosters collaboration and innovation, providing employees with ample growth opportunities through leadership development and cross-functional projects. Join us to make a significant impact on our established brands while enjoying a supportive environment that values your contributions and encourages professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Management & Marketing in Luton
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, marketing strategies, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your responses and boost your confidence. We can’t stress enough how important it is to articulate your experience and vision clearly during the real deal.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Head of Product Management & Marketing in Luton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Product Management & Marketing role. Highlight your experience in product strategy and marketing leadership, and don’t forget to showcase your achievements in driving commercial growth.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific examples of how you've led high-performing teams and translated market insights into successful strategies.
Showcase Your Leadership Skills:We want to see your leadership style! In your application, emphasise your experience in building and leading teams, and how you’ve fostered cross-functional collaboration to achieve strategic goals.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Deta Electrical
✨Know Your Product Strategy
Before the interview, dive deep into the company's product portfolio and understand their market positioning. Be ready to discuss how you would define and lead a product strategy that aligns with their long-term business objectives.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and led high-performing teams in the past. Highlight your experience in cross-functional coordination and how you've driven results through effective stakeholder engagement.
✨Understand the Market Dynamics
Brush up on the electrical wholesale, retail, and DIY distribution channels. Be prepared to discuss how you can translate market insights into compelling product and marketing strategies that drive profitable growth.
✨Communicate Effectively
Practice articulating your thoughts clearly and confidently. Since this role requires influencing at a senior level, ensure you can convey your ideas on brand positioning and channel activation succinctly.
