At a Glance
- Tasks: Lead product and marketing strategy for established brands in electrical wholesale and retail.
- Company: Dynamic company focused on innovation and commercial growth.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape brand direction.
- Other info: Collaborative culture with opportunities for professional development and cross-functional teamwork.
- Why this job: Make a significant impact on product strategy and brand equity in a fast-paced environment.
- Qualifications: 10+ years in senior product or marketing roles with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
Department: Product Management & Marketing
Location: Chalton, Luton
Reports To: Commercial Director
The Opportunity
A high-profile leadership role with strategic and operational responsibility for the company’s product and marketing agenda across a portfolio of established brands and product categories, serving both the electrical wholesale and retail/DIY channels. The successful candidate will play a pivotal role in shaping category direction, enhancing brand equity, and driving sustained commercial growth across both core and emerging product categories. Reporting to the Commercial Director and with overall accountability for leading the company’s Product Management function and Marketing team (through the Head of Marketing), the role requires strong alignment between product strategy, brand development, channel activation, and commercial growth.
The ideal candidate will bring strong commercial acumen, a track record of leading high performance teams and cross functional initiatives, and the ability to translate market insight into compelling product, innovation, brand positioning and go-to-market strategies.
Job Responsibilities
- Product Strategy & Portfolio Leadership: Define and lead the product strategy across multiple categories and brands, aligned with long-term business objectives and developed in consultation with key stakeholders. Shape and optimise the product portfolio to maximise commercial performance, margin and market relevance. Identify and prioritise innovation and growth opportunities, ensuring a structured, insight-led approach to product development and lifecycle management.
- Brand & Marketing Leadership: Set the overarching brand, product and marketing strategy, establishing clear positioning, differentiation, and long-term brand equity across all channels, with input from and alignment with the key stakeholders. Lead the Head of Marketing to translate strategic priorities into best-in-class execution across traditional and digital formats for each brand, tailored to the relevant sales channels and target segments. Define priorities and allocate marketing resources to maximise return and support strategic growth objectives.
- Commercial & Strategic Impact: Drive profitable growth through alignment of product strategy, pricing, brand positioning and channel activation, informed by stakeholder insight. Partner with sales and commercial leads to translate product and marketing strategies into tangible revenue and margin outcomes.
- Leadership & Cross-Functional Coordination: Build and lead high performing Product Management and Marketing functions, setting clear expectations, and driving capability, accountability and results. Ensure strong cross functional alignment across product management, product development, marketing, sales, and commercial teams to deliver effective market execution. Lead complex cross-functional programmes and contribute at senior management team level, ensuring delivery against strategic priorities through effective stakeholder engagement and collaboration.
Essential Skills & Experience:
- 10+ years’ experience in senior product, marketing, category, or commercial leadership roles within electrical, construction, home improvement, or closely related sectors.
- Proven track record of leading and developing high-performing, multi-disciplinary teams across product management and marketing functions.
- Strong understanding of electrical wholesale, retail, and DIY distribution channels and their commercial dynamics.
- Demonstrated ability to translate market, customer, and competitor insight into effective product, brand, and go-to-market strategies that deliver profitable growth.
- Strong strategic planning, prioritisation, and programme leadership skills, with the ability to manage multiple initiatives in a fast-paced environment.
- Excellent communication and stakeholder management skills, with the ability to influence at senior level and align cross-functional teams behind a clear strategy.
Desirable
- Background in technical or electrical product sectors.
- Familiarity with ERP and PIM systems.
- Relevant degree in Marketing, Business, Engineering, or a related discipline.
Personal Attributes:
- Strategic and commercially minded, with the ability to balance long-term vision with hands‑on execution.
- Strong leadership presence, with the credibility to coach and develop managers, challenge constructively, and drive accountability.
- Confident decision-maker who is comfortable navigating complex stakeholder groups and competing priorities.
- Collaborative, resilient and adaptable, with the energy and judgement to lead effectively in a fast‑paced environment.
Chief Product & Marketing Strategy Leader in Luton employer: Deta Electrical
As a leading employer in the electrical wholesale and retail sector, we offer a dynamic work environment in Chalton, Luton, where innovation and collaboration thrive. Our commitment to employee growth is evident through our robust leadership development programmes and a culture that values strategic thinking and cross-functional teamwork. Join us to shape the future of our product and marketing strategies while enjoying competitive benefits and a supportive workplace that encourages professional advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Chief Product & Marketing Strategy Leader in Luton
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We should be ready to discuss how our experience aligns with their goals. Tailor your answers to show how you can drive commercial growth and enhance brand equity.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors. We can refine our responses and boost our confidence, ensuring we present ourselves as the strategic leader they’re looking for.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. We want to remind them of our enthusiasm for the role and reinforce why we’re the best fit for their product and marketing strategy.
We think you need these skills to ace Chief Product & Marketing Strategy Leader in Luton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Chief Product & Marketing Strategy Leader role. Highlight your experience in product management and marketing, especially in the electrical or DIY sectors, to show us you’re the perfect fit!
Showcase Your Leadership Skills:We want to see how you've led high-performing teams in the past. Share specific examples of how you've driven results and aligned cross-functional teams to achieve strategic goals. This will help us understand your leadership style and impact.
Demonstrate Commercial Acumen:In your application, emphasise your understanding of market dynamics and how you've translated insights into successful product strategies. We’re looking for someone who can drive profitable growth, so make sure to include relevant achievements!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Deta Electrical
✨Know Your Product Strategy
Before the interview, dive deep into the company's product portfolio and marketing strategies. Understand their current positioning in the market and think about how you can enhance it. Be ready to discuss specific ideas on product innovation and brand development that align with their goals.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led high-performing teams in the past. Highlight your experience in cross-functional coordination and how you've driven results through collaboration. This role requires strong leadership, so be sure to convey your ability to inspire and manage diverse teams.
✨Understand the Market Dynamics
Familiarise yourself with the electrical wholesale and retail/DIY channels. Be prepared to discuss trends, challenges, and opportunities within these sectors. Showing that you have a solid grasp of the commercial dynamics will demonstrate your strategic thinking and market insight.
✨Engage with Stakeholders
Think about how you would engage with various stakeholders in this role. Prepare to discuss your approach to stakeholder management and how you would align cross-functional teams behind a clear strategy. Being able to articulate your communication style and influence at a senior level will set you apart.
