At a Glance
- Tasks: Lead product strategy and marketing for established brands in electrical and DIY sectors.
- Company: Dynamic company focused on innovation and commercial growth.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape brand futures.
- Other info: Collaborative culture with opportunities for professional development and cross-functional teamwork.
- Why this job: Make a significant impact on product direction and brand equity in a fast-paced environment.
- Qualifications: 10+ years in senior product or marketing roles with strong leadership skills.
The predicted salary is between 80000 - 100000 £ per year.
Department: Product Management & Marketing
Reports To: Commercial Director
The Opportunity: A high-profile leadership role with strategic and operational responsibility for the company’s product and marketing agenda across a portfolio of established brands and product categories, serving both the electrical wholesale and retail/DIY channels. The successful candidate will play a pivotal role in shaping category direction, enhancing brand equity, and driving sustained commercial growth across both core and emerging product categories. Reporting to the Commercial Director and with overall accountability for leading the company’s Product Management function and Marketing team (through the Head of Marketing), the role requires strong alignment between product strategy, brand development, channel activation, and commercial growth.
Job Responsibilities:
- Define and lead the product strategy across multiple categories and brands, aligned with long-term business objectives and developed in consultation with key stakeholders.
- Shape and optimise the product portfolio to maximise commercial performance, margin and market relevance.
- Identify and prioritise innovation and growth opportunities, ensuring a structured, insight-led approach to product development and lifecycle management.
- Set the overarching brand, product and marketing strategy, establishing clear positioning, differentiation, and long-term brand equity across all channels, with input from and alignment with the key stakeholders.
- Lead the Head of Marketing to translate strategic priorities into best-in-class execution across traditional and digital formats for each brand, tailored to the relevant sales channels and target segments.
- Define priorities and allocate marketing resources to maximise return and support strategic growth objectives.
- Drive profitable growth through alignment of product strategy, pricing, brand positioning and channel activation, informed by stakeholder insight.
- Partner with sales and commercial leads to translate product and marketing strategies into tangible revenue and margin outcomes.
- Use data, insight, and performance metrics to inform decision making, optimise investment and enhance commercial effectiveness.
- Build and lead high performing Product Management and Marketing functions, setting clear expectations, and driving capability, accountability and results.
- Ensure strong cross functional alignment across product management, product development, marketing, sales, and commercial teams to deliver effective market execution.
- Lead complex cross-functional programmes and contribute at senior management team level, ensuring delivery against strategic priorities through effective stakeholder engagement and collaboration.
Skills & Experience:
- 10+ years’ experience in senior product, marketing, category, or commercial leadership roles within electrical, construction, home improvement, or closely related sectors.
- Proven track record of leading and developing high-performing, multi-disciplinary teams across product management and marketing functions.
- Strong understanding of electrical wholesale, retail, and DIY distribution channels and their commercial dynamics.
- Demonstrated ability to translate market, customer, and competitor insight into effective product, brand, and go-to-market strategies that deliver profitable growth.
- Strong strategic planning, prioritisation, and programme leadership skills, with the ability to manage multiple initiatives in a fast-paced environment.
- Excellent communication and stakeholder management skills, with the ability to influence at senior level and align cross-functional teams behind a clear strategy.
- Background in technical or electrical product sectors.
- Familiarity with ERP and PIM systems.
- Relevant degree in Marketing, Business, Engineering, or a related discipline.
Personal Attributes:
- Strategic and commercially minded, with the ability to balance long‑term vision with hands‑on execution.
- Strong leadership presence, with the credibility to coach and develop managers, challenge constructively, and drive accountability.
- Confident decision-maker who is comfortable navigating complex stakeholder groups and competing priorities.
- Collaborative, resilient and adaptable, with the energy and judgement to lead effectively in a fast-paced environment.
Head of Product Management & Marketing employer: Deta Electrical Company Limited
As a leading player in the electrical wholesale and retail sectors, our company offers an exceptional work environment that fosters innovation and collaboration. We prioritise employee growth through comprehensive training programmes and leadership development opportunities, ensuring that our team members can thrive in their careers. With a strong emphasis on work-life balance and a culture that values creativity and strategic thinking, we are committed to making a meaningful impact in the industry while supporting our employees' professional journeys.
Contact Details:
Deta Electrical Company Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head of Product Management & Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its products inside out. We want you to be able to discuss how your experience aligns with their goals, especially in product strategy and brand positioning.
✨Tip Number 3
Showcase your leadership skills! Be ready to share examples of how you've built high-performing teams and driven commercial growth. We love hearing about real-life successes that demonstrate your strategic thinking.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we’re always looking for passionate candidates who are ready to make an impact.
We think you need these skills to ace Head of Product Management & Marketing
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Product Management & Marketing role. Highlight your experience in product strategy and marketing, and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique skills to our team!
Showcase Your Leadership Skills:Since this is a leadership role, don’t forget to emphasise your experience in leading high-performing teams. Share specific examples of how you've driven results and fostered collaboration across departments. We love seeing candidates who can inspire and motivate others!
Demonstrate Commercial Acumen:We’re looking for someone with a strong understanding of commercial dynamics, especially in the electrical or DIY sectors. Use your application to showcase your ability to translate market insights into successful product strategies. This will help us see your potential impact on our growth!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to track your application and ensure it reaches the right people. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Deta Electrical Company Limited
✨Know Your Product Strategy
Before the interview, dive deep into the company's product portfolio and marketing strategies. Be prepared to discuss how you would define and lead the product strategy across multiple categories, aligning it with long-term business objectives. This shows that you understand the role's strategic importance.
✨Showcase Your Leadership Skills
Highlight your experience in building and leading high-performing teams. Prepare examples of how you've driven accountability and results in previous roles. The interviewers will want to see your leadership presence and how you can coach and develop managers effectively.
✨Demonstrate Commercial Acumen
Be ready to discuss how you've translated market insights into successful product and marketing strategies. Use specific examples to illustrate your understanding of commercial dynamics within the electrical wholesale and retail sectors, as this is crucial for driving profitable growth.
✨Engage with Stakeholders
Prepare to talk about your experience in managing complex stakeholder groups. Discuss how you've influenced senior-level decisions and aligned cross-functional teams behind a clear strategy. This will show your ability to navigate competing priorities and drive collaboration.
