PPC Executive in London

Working within the Digital Marketing team, you will be responsible for managing, optimizing, and reporting on pay-per-click campaigns across Google Ads, Bing Ads, and other digital platforms. You will play a key role in driving qualified traffic, improving ROI, and increasing brand visibility in a highly competitive travel market.

Key Responsibilities

• Plan, execute, and optimize paid search, display & remarketing advertising campaigns.
• Conduct detailed keyword research and competitor analysis tailored to the travel and tourism sector.
• Develop compelling ad copy and creatives aligned with destination trends and customer intent.
• Monitor daily performance metrics to ensure campaigns meet performance and budget targets.
• Optimize bidding strategies, targeting, and ad placements to maximize conversions and ROI.
• Work closely with the content and design teams to ensure landing pages are optimized for ad performance.
• Stay updated on PPC best practices, Google updates, and emerging travel advertising trends.
• Produce reports, providing actionable insights and recommendations.
• Manage budgets effectively and forecast spend to align with seasonal travel demand.
• Test and scale new campaign types where relevant.

Experience

• Experience of working in a fast-paced office working environment.
• 2+ years experience in managing PPC campaigns.
• Proven hands-on experience with Google Ads, Bing Ads & Analytics tools such as Google Analytics 4.
• Strong understanding of conversion tracking, attribution models, and performance measurement.
• Analytical mindset with the ability to interpret data and translate insights into strategic actions.
• Excellent copywriting and attention to detail for ad content creation.

The Person

• Target-Oriented: Highly motivated by achieving goals and thrives in a performance-driven environment.
• Meticulous: Maintains exceptional attention to detail, ensuring accuracy across all aspects of the booking process.
• Strong Communicator: Possesses excellent verbal and written communication skills, with the ability to build rapport quickly and effectively.
• Quick Learner: Adaptable and able to absorb new information swiftly, including systems, products, and processes.
• Proactive & Positive: Self-motivated with a can-do attitude, consistently bringing energy, enthusiasm, and initiative to the role.

Skills and Knowledge

• Ability to prioritise multiple tasks and organise workload.
• Self-Motivated with a 'can do' attitude.
• Ability to work at pace.
• Demonstrate good initiative.
• Excellent communication skills both written and verbal.
• Strong attention to detail and accuracy.
• A confident team player.

This is a Full-Time position where you will be required to work 37.5 hours per week, Monday - Friday.

Location: Chester or Horsham.

Core Benefits

• Company Pension Scheme.
• 22 days holiday rising 1 day per year (up to 25).
• Enhanced Pension.
• Enhanced Maternity & Paternity.
• Learning & Development Funding.
• Life Insurance.
• Additional Benefits.
• Long Service Awards.
• Staff Travel Discounts.
• Company social events.
• Employee Discounts Platform.
• Eye Care eVouchers.
• Friendly working atmosphere.
• On-site parking.
• Casual dress code.

Destination2 Ltd, HolidayGems Ltd, Citalia, Sovereign and American Holidays are part of the Travcorp Holdings Ltd group and are the most innovative and progressive Online Tour Operators in the UK selling holidays nationwide to a variety of long and short haul destinations.

Apply by sending a CV and covering letter to recruitment@destination2.co.uk.

Seniority level: Entry level

Employment type: Full-time

Job function: Business Development and Sales

Industries: Travel Arrangements