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- Tasks: Lead impactful email campaigns and drive engagement through strategic marketing.
- Company: Join DesignRush, a dynamic B2B marketplace connecting brands with agencies.
- Benefits: Enjoy remote work, job stability, and a culture that fosters career growth.
- Why this job: Make a real impact by crafting engaging email strategies that convert.
- Qualifications: 5+ years in email marketing with a knack for data-driven strategies.
- Other info: Immediate hiring for a full-time role with excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
DesignRush, a B2B marketplace connecting brands with agencies, is seeking an experienced Email Marketing Manager to lead and execute high-impact email campaigns across newsletters, automation workflows, and lead nurturing funnels. The candidate must be a proactive and independent thinker who can take ownership of the tasks at hand and ensure timely and high-quality output through collaboration with other team members.
Our platform offers four key values to users:
- Agency Rankings: Brands can view qualified agencies based on their expertise, location, clients, and various other factors.
- Awards: Agencies and brands can enter their finest work and compete for the best web logo, app, print, packaging, and video design awards.
- Marketplace: Businesses can post their projects at no cost and receive proposals from verified agencies.
- Trending Brands: Agencies and brands can feature their expertise and achievements via news, interviews, and trends articles to get noticed and recognized as an industry leader.
We’re looking for an Email Marketing Manager whose main goal is to drive engagement and conversion through strategic, data-driven email marketing campaigns. You will play a pivotal role in delivering value to our audience and generating qualified leads through targeted email workflows.
Goals:
- Build and scale a revenue-generating newsletter and email automation funnel
- Create upsell and cross-sell flows tied to user intent and lifecycle stages
- Use automation, segmentation, and personalization to increase conversions
- Collaborate cross-functionally to ensure email tone, brand, and goals align
We offer GROWTH, job stability, and a work culture that enables our teammates to excel in their careers. This is for a full-time, remote-work-at-home position. DesignRush is seeking to make IMMEDIATE hires.
RESPONSIBILITIES:
- Plan, execute, and optimize weekly email newsletters and promotional sends, and manage the entire funnel
- Build and manage lifecycle automation: onboarding, dormant reactivation, upsell/cross-sell
- Lead segmentation strategies for agencies, brands, and different buyer profiles
- Work with design/content to ensure compelling creative and UX
- Analyze email revenue performance and deliver actionable recommendations
- Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations
REQUIREMENTS:
- 5+ years in email marketing, preferably in B2B or agency/marketplace environments
- Proven success building email revenue funnels, ideally with upsell/retention mechanics
- Experience in ActiveCampaign, Mailchimp, HubSpot, Klaviyo, or Marketo
- Fluent written/spoken English with strong copy instincts
- Comfortable with HTML/CSS for minor adjustments
- Available between 6:00 a.m. and 3:00 p.m. ET
- Knowledge of AI tools and workflow automations
- Experience with B2B email automations for eCommerce or marketplace products is a strong plus
RECRUITMENT STEPS:
- Apply via LinkedIn
- Have an intro call with our Recruiter
- Receive a short test
- Send back answers + CV
- Have an interview with our Hiring Managers
- Get feedback
We kindly ask for your CV and all correspondence to be in English.
Email Marketing Manager in Scotland employer: DesignRush
Contact Detail:
DesignRush Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Manager in Scotland
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or other platforms. Let them know you're on the hunt for an Email Marketing Manager role. You never know who might have a lead or can put in a good word for you!
✨Tip Number 2
Show off your skills! Create a mini portfolio showcasing your best email campaigns. Use data and results to back up your success. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its email marketing strategies. Think about how you can contribute to their goals, especially around engagement and conversion. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Email Marketing Manager in Scotland
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Email Marketing Manager role. Highlight your experience with email campaigns, automation, and any relevant tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for email marketing and how you can drive engagement and conversions. Let us know why you're the perfect fit for DesignRush!
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements. Did you increase open rates or drive revenue through your campaigns? Numbers speak volumes, so share those successes with us!
Follow Application Instructions: We appreciate attention to detail! Make sure to follow the application steps outlined in the job description. Apply through our website and ensure all correspondence is in English. We can't wait to hear from you!
How to prepare for a job interview at DesignRush
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially in B2B contexts. Be ready to discuss your experience with tools like ActiveCampaign or Mailchimp, and have examples of successful campaigns you've executed. This will show that you’re not just familiar with the concepts but have practical experience too.
✨Showcase Your Data-Driven Mindset
Since the role focuses on driving engagement through data-driven strategies, come prepared with metrics from your past campaigns. Discuss how you’ve used analytics to optimise email performance and what actionable recommendations you made based on those insights. This will demonstrate your ability to think critically and strategically.
✨Collaboration is Key
Highlight your experience working cross-functionally with design and content teams. Share specific examples of how you’ve collaborated to ensure email tone and branding align with overall company goals. This will show that you understand the importance of teamwork in achieving successful outcomes.
✨Be Ready for Compliance Questions
Familiarise yourself with GDPR and CAN-SPAM regulations, as compliance is crucial in email marketing. Prepare to discuss how you’ve ensured compliance in your previous roles and any challenges you faced. This will reflect your professionalism and understanding of the legal landscape surrounding email marketing.