At a Glance
- Tasks: Lead digital marketing strategies to drive leads and optimise performance across multiple channels.
- Company: Join a luxury kitchen brand in Cheshire with a focus on innovation and growth.
- Benefits: Competitive salary up to £40,000, hybrid working, and opportunities for professional development.
- Other info: Collaborative environment with a focus on continuous improvement and career advancement.
- Why this job: Make a real impact in a dynamic role that blends creativity with data-driven decision making.
- Qualifications: 4+ years in digital marketing with expertise in multi-channel campaigns and analytics.
The predicted salary is between 36000 - 44000 £ per year.
Designer Recruitment are seeking a Digital Marketing & Acquisition Lead for our client who specialises in luxury kitchens in Cheshire. Reporting to the Head of Marketing, we are looking for a performance-driven Digital Acquisition Lead to deliver our client's paid media, SEO, CRO, and digital acquisition strategy across the brand's network. You will manage a multi-channel digital strategy to drive qualified leads, enhance conversion performance, and optimise marketing ROI. This is a permanent role offering up to £40,000 for the right candidate. Hybrid working available.
Digital Marketing & Acquisition Lead duties:
- Own and deliver the brand's digital acquisition strategy, driving lead generation, brand awareness, and measurable business growth.
- Manage all paid media channels, including Google Ads, Meta, Pinterest, YouTube, and LinkedIn, optimising for CPL, CTR, and conversion rate.
- Oversee performance and budget allocation across all digital channels, ensuring maximum efficiency and ROI.
- Lead SEO strategy and collaborate with content teams to improve visibility, website performance, and organic lead acquisition.
- Lead CRO strategies across websites and landing pages, analysing data to implement experiments that improve conversion performance.
- Brief, test, and optimise creative content used across paid media campaigns, working with designers and copywriters to continually enhance performance.
- Develop A/B and multivariate testing frameworks to refine ad creatives, landing pages, and calls to action.
Candidate Specification:
- 4+ years experience in digital marketing, performance marketing, or paid media management.
- Proven track record in managing multi-channel campaigns with measurable ROI.
- Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads, and LinkedIn Campaign Manager.
- Experience with SEO tools and strategies for on-page and off-page optimisation.
- Experience with CRO tools such as Hotjar, Google Optimize, or equivalent.
- Data-driven with proficiency in Google Analytics, Data Studio, or equivalent reporting platforms.
- Familiarity with CRM and marketing automation systems.
- Strong budget management and analytical skills, with experience reporting on CAC, CPL, and ROI.
Key Attributes:
- Results-oriented with a focus on driving measurable performance.
- Analytical and commercially minded with a passion for continuous improvement.
- Highly organised, detail-oriented, and proactive in problem-solving.
- Adaptable and creative, with a strong test-and-learn mindset.
- Excellent communicator, capable of collaborating across marketing, sales, and operations.
Minimum Desired Requirements:
- Experience in retail, home interiors, or franchise sectors.
- Understanding of user experience (UX) and conversion rate optimisation.
- Working knowledge of HTML/CSS for ad and landing page troubleshooting.
- Strong project management and cross-functional collaboration skills.
- Ability to balance strategic thinking with hands-on execution.
- Track and report on digital performance, producing monthly and quarterly dashboards to communicate insights and actions to stakeholders.
- Manage relationships with key digital partners and platforms, staying ahead of emerging opportunities and best practices.
- Collaborate with the Social & Email Marketing Lead to align acquisition and retention efforts, ensuring a seamless customer journey from first touchpoint to conversion.
- Experiment with new lead generation channels and strategies, documenting performance and scaling successful approaches.
Digital Marketing and Acquisition Lead in Alderley Edge employer: DESIGNER RECRUITMENT LTD
Join a fast-growing, design-led premium kitchen showroom in Monmouthshire, where your creativity and sales expertise will be valued in crafting exceptional kitchen spaces. With competitive salaries, uncapped earnings potential, and a commitment to employee growth through regular training and development, this is an excellent opportunity for those passionate about high-end design. Enjoy a supportive work culture that prioritises innovation and craftsmanship, alongside benefits like increasing holiday entitlement and free onsite parking.
